Case 1: HubSpot: Inbound Marketing and Web 2.0 1. Customer lifetime value = lifetime (in months) * monthly payments (Exhibit 7) – acquisition cost (pp. 8) Customer life time = 1/churn rate (Table A) Marketer Marys: CLV = (1/ 3.2%) * 500 – 5‚000 = 10‚625 Owner Ollies: CLV = (1/ 4.3%) * 250 – 1‚000 = 4‚813.95 B2B: CLV = (1/ 3.3%) * 375 – 3‚000 = 8‚363.64 B2C: CLV = (1/ 6.0%) * 375 – 3‚000 = 3‚250 2. HubSpot is not finding and serving the right set of customers. Even if at first it was very important
Premium Generally Accepted Accounting Principles Revenue Costs
1. What could be the main sources of the inventory mess created by Sandusky? “Sandusky is managed by so called earn and turn concept.” (Min‚ 2015‚ p. 171) This method of inventory analysis only measure profitability as whole not individual products. Which is the root of their inventory issue. Causing production to produce unwanted goods. Leading to excessive inventory. ““I think Earns & Turns is a very useful analysis tool. It’s a great measure of the profitability of a product. Only thing I would
Premium Supply chain management Marketing Inventory
Survey Types Explanation: Zeltiq Consultation Goal: Capture information on how customers learned about Zeltiq Coolsculpting‚ motivations and preferred area for body contouring‚ interactions with office staff‚ interactions with counselor/physician‚ whether they plan to move forward with a Zeltiq treatment plan‚ decision drivers‚ comments on experience. Question Count: 13 to 15 + Demographics Questions Timing: Sent immediately after attended consultation record Zeltiq Post Service Goal: Capture
Premium Patient Health care Hospital
Question 1. In this day of age education is everything. To the corporate jobs‚ government jobs‚ or even small business are all driven through the power of education. It has become the top priority to landing a successful job‚ with a well deserving pay. It was once said that "education is the key to success." Education does not discriminate against sex‚ the color of your skin‚ or even your age. In this example Ms. Natale is a 73 year old woman who is thinking about going back to school to finish
Premium Education School Higher education
Industry Analysis Market Size and Growth Rate- The processed food industry has grown exponentially over the past few decades. With people more on the go and looking to prepared products rather than making it themselves there has been a giant increase in the growth rate of this business. Number of Rivals- There are many competitors in the processed food industry. Many of the largest have recently acquired other businesses in order to remain at the top of the “food chain”. Scope of competitive rivalry-
Premium Food Food industry Marketing
a) The characteristics that showed up most frequently were:One nose‚ pink coloured nose‚ 2 antennas‚ 6 legs‚ 2 eyes and 2 green humps were the most common characteristics. b) The Characteristics that showed up very seldom were:3 eyes‚ 2 body segments‚ blue legs‚ 1 antenna‚ a straight tail and 1 green hump. c) The following traits were found to be homozygous dominant:EE ( Eye number - 2 eyes)CC (Curly Tail)VV (Red eyes)d) The following traits were found to be heterozygous:Aa (Antenna number: 2 antennas)Mm
Premium Genetics Gene Parent
Situation A: The Family Medical Leave Act (FMLA) ensures that full time employees are able to preserve their jobs in the event that they must take extended amounts of time off for medical or family care. In reviewing the details in Situation A‚ it appears that the employer did not violate the Family Medical Leave Act. In order to qualify for protection under FMLA‚ the employee must meet specific criteria. First‚ the employee must a full time employee that has worked for the employer a minimum of
Premium Employment United States Leave
EaseeHire Other Pages Staffing Solutions EaseeHire offers unparalleled service in areas such as managed service‚ contract‚ direct hire‚ vendor management systems‚ managed service provider‚ payroll management‚ search and selection‚ campaign management and talent mapping. Our in-depth knowledge of the market is fundamental to the way in which we approach the recruitment process. With our vast reach and expertise‚ EaseeHire is able to source top quality candidates for a variety of technical‚ engineering
Premium Management Human resource management Employment
Brother Number 3‚ David Brother number 3‚ David‚ questioned why his father didn’t leave him any money in his will so he could attend college. He wanted to obtain his master’s in business administration (MBA) from Harvard University. He appreciated what his father had left him in his will—one acre of land with a large oak tree on it‚ surrounded by different-colored flowers and blue grass. But how could he use this inheritance to support his wife‚ children‚ and himself‚ coupled with being able to
Premium United States President of the United States High school
Do assessment on Susan’s living environment and avoid any physical barriers‚ especially on the floor. Rationale: It is necessary to keep the living environment safe and tidy to Susan away from walking obstacles such as furnitures and household utensils‚ which will increase the risk of falling to Susan and resulting in hip dislocation due to flexing hip. Susan must not lean forward and downward over 90 degrees and avoid high risk position. Rationale: According to “the 90-degree rule”‚ patient who
Premium Health care Health care provider Patient