first place. People like David Ogilvy‚ Bill Bernbach‚ Claude Hopkins and Rosser Reeves were all outstanding planners. No one has a guaranteed formula when it comes to account planning. One thing that all these experts have in common is that they understand people. The easiest way to answer this question is simply to say that account planning is about having consumer focus and providing the client with the right advertising. In other words‚ the planner plays and important role in creating a deeper
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Chapter-V Accounts Receivable Management • Introduction • Goals of Receivable Management • Credit Management • Optimum Credit Policy • Credit of Account Receivable 155 Introduction Accounts receivable represent the amount due form customers (book debts) or debtors as a result of selling goods on credit. “The term debtors is defined as ‘debt’ owned to the firm by customers arising from sale of goods or services in the ordinary course of business.” The three characteristics of
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1. What was the Kanthal president‚ Ridderstråle‚ attempting to accomplish with the Account Management System? Are these sensible goals? Ridderstrale had the objective to find hidden profits and losses contained in their current accounting system. The old system did not fully disclose how their costs were applied to the sales accounts. The goals are very sensible as they will allow them to move forward with the proper information. 2. Why did Ridderstråle feel that the previous cost system
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What was the Kanthal president‚ Ridderstrale‚ attempting to accomplish with the Account Management System? Are these sensible goals? Why or why not? The motivation for Carl-Erik Ridderstrale‚ president of Kanthal‚ to develop an Account Management System was to find a process of determining the profitability of individual customer orders. An accurate account measurement system was needed in order to achieve a strategy for increasing growth and profitability without adding a significant amount of sales
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partnership agreement provided as follows: (a) Interest at the rate of 10% per annum is to be allowed on the partners’ Capital Account balances. (b) Interest on drawings was to be calculated at 4% per annum. (c) Top was allowed a salary of RM400 per month. (d) Interest on partner loan was 6% per annum. Trial Balance As At 31 December 2009 RM Capital : Top : Middle Current Account : Top : Middle Drawings – Middle (1 October 2009) Loan from Top Furniture and Fittings (cost RM50‚000) Premises Debtor and
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the right hemisphere. This supports the idea that conscious will may arise from a theory designed to account for the regular relationship between thought and action and it also fits the Model of Conscious Will (Figure 1) proposed by Wegner and Wheatley
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Anti-discriminatory Practice Human rights act 1998 This is useful within the UK because lays down the law which every individual is entitled too. These rights give us freedom. They may affect many things such as the rights to live and the rights to die also the rights we use in everyday life. National initiatives promote anti-discriminatory practice so issues are prevented from happening. Freedom from torture and degrading treatment – This mean treatment causing severe mental or physical
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Students‚ They Need More Funding Recently‚ it was announced that the President is trying to make community college free for all.Most of my friends will be going to community college next year. Some are going there because it was the only option for them to further their education‚ others because they did not have enough financial help to go to a four-year college. So wouldn’t a free community college have a good impact on them? Supporters of this idea say that it can persuade more people to go to
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We are in a time where many people look up to receiving many free aid as possible; everything that is available to them. They just want to have a better life and be more successful in life. It is a real struggle to get out there into the world if you are not prepared. One issue that we could look up too is that all citizens should receive free college education for these students. Well not just citizens‚ but anyone that wish to get a better education and complete their education fully without a struggle
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Emotional Bank Accounts We all do things that are counter-productive to our relationships. We all like to have people be nice to us. The concept of an emotional bank account is powerful‚ yet not quite as simple as keeping a ledger of debits and credits. One of the problems is the perception of worth. What is a “deposit” worth. We may think it is quite valuable. The affected person may consider it so routine it is not even remembered. The trick in making deposits is to know what value the
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