company should follow in order to become better citizens for society. Essay presents analysis based on real case of Philip Morris‚ a tobacco company in U.S.A versus Mayola – a widow‚ who took legal action against company for her husband’s death due to smoking. Essay draws balanced argument based on evidences about unethical behavior of tobacco company and smokers personal responsibilities for their actions. We have used Ethical decision-making model of Lagenderfer and Rockness to frame our analysis.
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REEBOK Introduction: Reebok is the oldest running shoe company‚ having been started by a cobbler in the UK in the 1890s. Capitalizing on American Paul Fireman’s foresight into the dance craze‚ aerobic craze‚ and later the rise of casual street basketball shoes‚ Reebok quickly became the number-one selling running shoe‚ easily beating and staying ahead of the then near-15-year-old Nike. In 1988‚ Reebok launched its first brand campaign‚ U.B.U. (ie‚ Reebok lets you be you). However‚ it went up against
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too much money in healthcare? Simply no‚ in 2002 Canada was estimated to only spend 4.4 billion dollars on tobacco in healthcare costs leaving the rest of the tobacco revenue to fund progressive public facilities such as schools‚ library’s‚ and anti-smoking campaigns to keep the children safe(Economic Costs). Would we really want to cut more funding to schools and libraries? I have an Uncle who is a well upstanding‚ virtuous officer who fights drugs on a daily basis. You might think an officer like
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Science. Volume 64. Issue 2. (June 2013): pp. 6-12. EBSCO. Web. November 2013. Kouser‚ Shanzad‚ and Qalm‚ Matin. “Genetically Modified Crops and Food Security.” Plos ONE. Volume 8. Issue 6. (June 2013): pp. 1-7. EBSCO. Web. November 2013. Marsa‚ Linda. “Anti GMO Grass-Root Effort Gains Ground in U.S.” Discover. Volume 34. Issue 3. (April 2013): pp. 42-43. EBSCO. Web. November 2013. “Rifts Emerge in Scientists’ Views on Safety of GMO’S.” African News Service. (November 2013). Opposing Viewpoints in Context
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Persuasive Speech Outline General Purpose: To persuade Specific Purpose: To persuade the audience to stop anybody they know from smoking to prevent damage to their health. Organizational Pattern: Monroe’s Motivated Sequence. I. Attention step: You may wonder what our future generation may look like because of the effects of smoking. According to a study of teen smokers‚ young men who smoke may be both compromising their fertility and increasing their risk of fathering a child with genetic abnormalities
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thing if we where in their position. The Aggressive Ad Agency Summary Our cause study deals with Rob Lebow‚ who was a director of corporate communications for Microsoft Corporation‚ which is located in Redmond‚ Washington. Rob Lebow also helped administer the $10 million which were for the advertising budget. He is used to dealing with aggressive ad agencies but this time he encountered a dilemma. In his need to excel he searched for outside help
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Anti-Abortion Abortion is a serious topic that people have been debating about for years. Everywhere you turn the topic of abortion presents itself‚ on TV‚ in the newspapers‚ in books and magazines. It already has‚ and will continue to cause‚ controversy for years to come. As long as abortion remains legal‚ pro-life advocates will continue to protest what they believe to be these horrible acts of murder. Dating all the way back to the 1800 ’s‚ abortions have been taking place all over the world
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The Primus print ad for beer applies appeals to belonging and eye candy‚ using the myth that drinking is a risk-free activity to catch the young adults’ attention. The Primus ad for beer applies the appeal to belonging to persuade young adults to buy the beer. In the ad‚ the group of friends are having fun and drinking beer. The three boys that are holding the beer‚ are trying to show us that they are having the best time of their lives. The ad convinces us that if we bought primus we are going
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issue of the “Redbook Magazine” has a Quaker ad. The ad is a picture of a box of chocolate and salted caramel big chewys. It is the picture of a snack bar with chocolate bites‚ and caramel glazed over. The big chewys snack are floating in the air by a parachute. The sky is a perfect shade of blue and filled with white pretty clouds. The ad has huge letter that read‚ THE MMM MMM MMM THAT HELPS FAMILIES GO GO GO‚ which is talking about the Quaker bars. The ad also says Quaker chewy bars help keep all
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they have a Gatorade energy chew. This ad is a print ad‚ and this type of ads are used via convenience and grocery stores by placing them on the windows as well as on the cooler’s door. This ad was created by the Gatorade company‚ in addition that‚ Gatorade is the great way to hydrate‚ because it is recommended by most athletes‚ and it is their main drink at the
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