Loyalty What is loyalty? Loyalty is a feeling or attitude of devoted attachment and affection. Loyalty is related to many other terms such: as Love‚ friendships‚ family relationship and many others. It is mostly of the time the basic of these other concept. Loyalty is only way to keep the people you love out of danger. For instance: if one of them going in a fight I will honestly‚ calm he/her down before‚ something bad happen. It is to be with a friend in good times and bad‚ time. Without the
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Brand Loyalty One of the most desirable traits that marketers would like to see in the consumers they are positioning their product towards is loyalty to their brand. Brand loyalty can be defined as “the extent of the faithfulness of consumers to a particular brand‚ expressed through their repeat purchases‚ irrespective of the marketing pressure generated by the competing brands.” (Business Dictionary‚ 2012) An expression of brand loyalty from consumers can help companies to experience significant
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Antigone Loyal. Unyielding. Powerful. Prideful. These words describe a ruler‚ who faces a tragedy unlike no other. In Antigone‚ a play written by Sophocles‚ the main character Antigone faces difficult decisions that revolve around a foolish law created by her uncle‚ Creon. This law is the cause of the many hardships and tragedies Creon face. Although Creon makes this unjust law‚ he is still a hero. In the beginning of the play‚ Creon makes an unjust and unreasonable law. The law makes
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LOYALTY “I would die for you.” says boyfriend to the girlfriend.These four words are of great importance in regards to loyalty.What is loyalty?What does a person mean by saying I am loyal to you? This essay critically examines/discusses/traces the topic “loyalty.” When we look up to the dictionary to find out what loyalty means‚what we come across is some kind of definition like the state or quality of being loyal;faithfulness to commitments or obligations.But still this definitinion sort of
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Journal of Product & Brand Management Emerald Article: The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers Long-Yi Lin Article information: To cite this document: Long-Yi Lin‚ (2010)‚"The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers"‚ Journal of Product & Brand Management‚ Vol. 19 Iss: 1 pp. 4 - 17 Permanent link to this document:
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CUSTOMER LOYALTY ON STAINLESS STEEL WITH REFERENCE TO SALEM STEEL PLANT Customer loyalty can be defines as “customer behavior characterized by a positive buying pattern during an extended period (measured by means of repeat purchase‚ frequency of purchase‚ wallet share or other indicators) and driven by a positive attitude towards the company and its products or services” (Looy‚ Gemmel & Dierdonck‚ 2003). Statement of the problem: To Study on Customer Loyalty no Stainless
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International Management Journals www.managementjournals.com International Journal of Applied HRM Volume 3 Issue 1 Employee Loyalty at the Workplace: The Impact of Japanese Style of Human Resource Management Hooi Lai Wan ISSN 1742-2604 www.managementjournals.com International Journal of Applied HRM: Volume 3 Issue 1 Introduction In this era of globalization and liberalization‚ employees are becoming the competitive advantage for business. A business may manage with mediocre
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The Chorus of Antigone The chorus was not only a major part of Antigone‚ but also the most insightful portion of this play’s cast. The members of the chorus tell Creon and the audience very important truths about themselves. Throughout the play the chorus comments on Creon’s actions‚ and gives us all unbiased views on our hypocritical species. Without a chorus Creon’s epiphany may never have occurred and we wouldn’t have‚ as easily‚ seen our personal flaws. The chorus is included in a very
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One of the major goals of marketing is reaching the brand loyalty phase to a customer. Brand loyalty would be the commitment of a consumer to continue purchasing and supporting the company/brand. Companies benefit from this because they have a constant customer who would spread the word about the company and will be willing to pay higher prices for a certain product or service. Brand Loyalty Most people if not everyone is loyal to a certain brand or service. When a company offers good
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ABSTRACT Customer and customer loyalty have an increasing importance in today’s competitive world. The companies follow customer share intelligence instead of market share intelligence. The most used method for this is information technology based customer relationship management. In this paper it is examined the factors that affect this loyalty‚ the place of information technology based customer relationship management variables such as club cards‚ calling centers and web sites
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