Introduction When the popular celebrity such as Rain (figure 1.1) appears in front of screen‚ what first come to your mind? An actor‚ a musician‚ a song writer‚ or the brands such as Pepsi‚ Nike‚ Adidas? Rain had been voted as the best Asian singer by the Taiwanese media‚ Rain is positioning himself as one of the most admired Asian stars this year. Wherever he goes‚ he generates huge public interest and becomes a hot topic of conversation. Marketers have been using images of celebrities for print campaign
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Submitted by: Anusha Arun M.Des 2nd sem Celebrity Endorser Influence on Attitude towards Advertisements and Brands Abstract The research paper was written by Bahram Ranjbarian Associate Professor of Management‚ Zahra Shekarchizade‚ Zahra Momeni‚ Master Students of Business Management from The University of Isfahan‚ Iran. The research was conducted in Iranin 2009 and was published in European Journal of Science in 2010. This study aims to analyze the celebrity endorser influence on attitude toward
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How Celebrity Culture Affects Our Lives Posted in: Arts & Entertainment‚ December 2010 Diane Qi‚ Arts & Entertainment Journalist One of the strongest influences in the lives of many North American teenagers is celebrity culture. Tabloids such as people‚ and TV shows like e-talk and TMZ fuel our appetite for details about the personal lives of celebrities‚ while the style statements lauded by pop stars determine trends in fashion and beauty. But‚ the truth is that this carefully nurtured
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the Queen; we follow them‚ we love them. But has our obsession with celebrities gone too far? So ask yourself: why are we “infected” with this viral disease? Does celebrity worship syndrome affect us? What type of celebrity do we classify as a one we would follow? Why has the Twitter revolution changed our views of celebrities? And most importantly‚ who do we blame for our addictive behaviour? We must turn away from our celebrity driven life and be our own mind controllers. So why are we “infected”
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“Yamaha Fiore” 2NE1 – Celebrity Endorsement Celebrity endorsement is commonly used to market products‚ it is a strategy which gives a “face” to a brand‚ to which the consumers can relate and aspire to. Yamaha has decided to promote its Fiore scooter Thailand with widely popular Korean pop group 2NE1. Their strategy was to reach out to urban Thai’s who follow foreign trends‚ music and fashion. While many urban Thai’s certainly are fans of the Korean fashion and pop music it remains unclear as to
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Limosnero(1) Archer Research paper 910214427 Celebrity Obsession Today’s generation has been raised in a celebrity-obsessed media and‚ as a result‚ has consequently made teens idolize these average people that the media deems as “stars”. It is not just a couple of blurbs here and there about celebrities‚ but instead there are entire shows solely devoted to celebrity gossip. People follow the personal lives of celebrities as if it were their own. For example‚ when my sister was in
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Influence From Celebrities From the day we were born‚ or even earlier when we were created in the uterus‚ we have been constantly influenced by our surroundings‚ whether they are living things or nonliving objects. Parental genes and nutrition influence the development of human body. Schools‚ teachers‚ peers‚ and TV shows help form our perspectives of the world which we live in. Among so many sources of influence‚ the influence of parents and the influence of celebrities are two of the
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Introduction Each celebrity is an individual human that has achieved public recognition for a reason; this can be due to their creative talent or based on sporting event (Iqani‚ 2012: 84). Despite their achievement‚ another factor that succeed in captivating the public’s attention is through their body shape. Often‚ people amazed by celebrity’s body from magazine cover when in fact it is all about image manipulation. Celebrities are human too‚ not all of them have a perfect shape. Through magazine
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I will get straight to the point‚ I believe that when celebrities get involved in politics they draw attention away from the actual political issues and campaigns at hand. Having film stars in politics for endorsements will definitely draw a crowds and more importantly votes. Because people love and become inspired by the characters played by an individual and in the end they are in fact become blinded by who that individual really is. It is as if you give a dangerous person‚ or as I will refer
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IS OUR NEW RELIGION FAME‚ AND CELEBRITIES OUR ‘GODS’? Are Hollywood news or gossip shows like Entertainment Tonight ‚ Extra ‚ The Insider ‚ and Access Hollywood among the TV programs you regularly watch? Have you ever felt almost giddy with anticipation while standing in line for tickets to the newest movie featuring your favorite actor or actress? Do you enjoy the parade of A-Listers walking down the red carpet prior to the Oscar‚ Emmy‚ and Tony award ceremonies? If you answered yes
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