performance of Australia and New Zealand Banking Group (ANZ). In this report‚ we summarized the history of ANZ‚ its product and services‚ analysed the current state of bank in term of physical and financial strength and evaluated its performance by looking its financial ratios and comparing with its rivals. Based on its performance‚ we also pointed out the future expectation of ANZ. Moreover‚ the impact of the Global Financial Crisis on ANZ and its response are also provided in the end of the report
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at ANZ Manging Change at ANZ 1. Explain some of the triggers of change in ANZ Australian and New Zealand Group Ltd (ANZ) is one of the five largest leading companies in Australia. It has more than 700 branches in Australia with 34‚000 plus international employees. The Australian Banking Industry has undergone considerable changes when the Federal government deregulated the industry in 1980’s. Previously‚ it was highly conservative and protected with a public service culture. ANZ had
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I am interested in applying for the ANZ Graduate Program because I have wanted to pursue a career within rural banking even before starting my university degree. The reason behind this being‚ I have a real passion and interest in both the agricultural and banking industries. This passion and interest in agriculture and banking has been developed through my rural up-bringing in the Waikato‚ my enjoyment of working with budgets and numbers and my desire to work closely with clients. Therefore‚ this
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represented almost the same cross the world but it is never identical from one country to another (Aaker; Joachimsthaler‚ 1999). That means global brands do not need to be identical in all markets‚ the adaptation might be involve partly in global marketing strategy. According to Wright et al (2007)‚ brand name‚ advertised benefit and perceived reputation are three components creating the world wide recognition of global brands. However‚ there is a debate that brand awareness is not enough for multinational
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TABLE OF CONTENTS SUMMARY................................................................................................................................................. 2 INTRODUCTION...................................................................................................................................... 3 A. CURRENT SITUATION...................................................................................................................... 1 1. ENVIRONMENTAL AUDIT: ............
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14 2.1 Mission 14 2.2 Objectives (SMART) 14 2.3 Segmentation‚ Targeting & Positioning (STP) 14 2.4 Marketing Mix (7P’s) 16 Implementation & Control 17 Conclusion 17 Appendices 18 References 25 Executive Summary This report provides an analysis and evaluation
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Chapter 1 an overview of marketing Two facets of marketing: 1. A philosophy‚ an attitude‚ a perspective‚ or a management orientation that stresses customer satisfaction. 2. Marketing is an organization function and a set of processes used to implement this philosophy. American Marketing Association Definition of Marketing Marketing is the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers‚ clients‚ partners
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introduction of the study Marketing is the process by which companies determine what products or services may be of interest to customers‚ and the strategy to use in sales‚ communications and business development. It generates the strategy that underlies sales techniques‚ business communication‚ and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Marketing is used to identify the
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MBA Programme Internship Report On ASIA GREEN DEVELOPMENT BANK LTD. Submitted by Ma May Zun Oo 1MBA - 72 Content Page No. Acknowledgement - I. Introduction to Banking 1.1 Introduction 1 II. Organization Overview 2 2.1 Background history of AGD Bank Ltd.‚ 2 2.2 Business Model 2 2.3 Motto 2 2.4 Location 2 2.4 Organization chart of AGD Bank Ltd. 3 III. Banking Services and products 4 3.1 Accepting Deposits 4
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Loans and Investments analysis of BASIC Bank Limited By Khandorker Emadul Islam ID – 0810275 An Internship Report Presented in Partial Fullfillment Of the requirement for the Degree Bachelor of Business Administration INDEPENDENT UNIVERSITY‚ BANGLADESH September 2012 Table of Content The Title Page …………………………………………………………………………………….I Approval Page ……………………………………………………………………………………II Executive Summary ……………………………………………………………………………..III Methodology……………………………………………………………………………………..IV
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