Special Features of marketing theory 6. Which is better? Why? 1. micromarketing Micro refers to the marketing activities of individual units‚ normally individual organizations (firms) and consumers or households. (Hunt‚ 1976) 2. macromarketing Macro suggests a higher level of aggregation‚ usually marketing systems or group of consumers. (Hunt‚ 1976) “---Macromarketing should connote an aspect of marketing which is ‘larger’ than what is otherwise considered” Bartels and Jenkins (1977) argue
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Chap 17‚ Prob B1 A. Bixton’s objective is to achieve a credit standing that falls‚ in the words of the chief financial officer‚ “comfortably within the ‘A’ range.” What target range would you recommend for each of the three credit measures? To remain within the ’A’ range the following is recommended Fixed Charge Coverage 3.00–4.30 Funds From Operations/Total Debt 45%–65% Long-Term Debt/Capitalization 22%-32% So to be comfortably within the range A the company should try to maintain
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Problem Set 1 1. Explain lipoprotein physiology and metabolism (Chapter 15). - Lipoproteins are a biochemical formation that aid with the transporting of lipids. The four major pathways include Lipid absorption pathway‚ exogenous pathway‚ endogenous pathway and reverse cholesterol transport pathway. All of these pathways are dependent on a particular particle know as apo-B that contains lipoproteins which‚ functions as a transport for dietary and Hepatic lipids to the outer layers of the cells
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ECON Final 1. Graphically and verbally explain why an increase in retail sales during Christmas 2011 will boost GDP growth in Q1 2012. 2. Why do the Major League Baseball (MLB) owners want to hire more Latino and Asian players than African-American players? NOTE: this is NOT a political or racial question. Use your knowledge of Economics only! The economic situation is Latin and many Asian countries are a lot worse off than in America‚ so in turn hiring more Latino and Asian baseball
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What Is Macro Environment? The major external and uncontrollable factors that influence an organization’s decision making‚ and affect its performance strategies. These factor includes the economic factors; demographics; legal; political‚ and social conditions; technological changes; and natural forces. Macro environment factors are beyond the control of an organization. This is because those factors are positioned outside the organizational system. Those forces are the prime factors in corporate
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Inequalities of social class‚ race‚ and ethnicity and gender effects the life chances on the macro and micro level. Inequalities that are inherited to the American way of life have caused enormous pain and suffering along with the social class‚ race and gender. People have been abused and held back from living and achieving life potential. It is sadly ironic that a country that was founded on liberty and freedom and would be so mired in the sludge of racism and bigotry. This sad condition
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FUNCTION | DESCRIPTION | DAVERAGE | Returns the average of selected database entries | DCOUNT | Counts the cells that contain numbers in a database | DCOUNTA | Counts nonblank cells in a database | DGET | Extracts from a database a single record that matches the specified criteria | DMAX | Returns the maximum value from selected database entries | DMIN | Returns the minimum value from selected database entries | DPRODUCT | Multiplies the values in a particular field of records that
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MACRO ECONOMICS Classical Dichotomy The classical dichotomy is rooted in the understanding that in the long run‚ real output is determined by “real” inputs such as labour‚ capital‚ natural resources and TFP‚ but not money. This means that changes in the money supply determine changes in the price level over time‚ but not real output. However‚ it is important to remember that the classical dichotomy applies only in the long run. Almost all economists would agree that money and price can have very
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Chapter 8 Exercise 21 What is sampling error? It is the difference between the sample mean and the population mean Could the value of the sampling error be zero? Yes it is possible to have a zero sampling error. However‚ it is very low probability that this could happen. If it were zero‚ what would this mean? This means that the population is uniform and the sample mean and the population mean are equal. Exercise 22 List the reasons for sampling. Give an example of each reason
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describe the macro environment‚ can be identified and examined. These There are a number of common approaches how the external factors‚ which are mentioned in the factors indirectly affect the organization but cannot be controlled by it. One approach could be the PEST analysis. PEST stands for political‚ economic‚ social and technological. Two more factors‚ the environmental and legal factor‚ are defined within the PESTEL analysis (or PESTLE analysis). The segmentation of the macro environment according
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