Apex is a medium-sized chemical manufacturer with annual sales of $60 million that must make a crucial decision on how to allocate its limited resources. These types of decisions often occur during the S&OP process and are made using product data‚ market analysis‚ risk tolerance‚ culture‚ and a little bit of luck. However‚ making long-term investments based on luck is not a business plan I would be comfortable with. Fortunately for the Executives at the Apex Company they can assess potential business
Premium Marketing
Given the limited information in this case‚ which product would you recommend that Apex commercialize? Why? Apex‚ a chemical manufacturer‚ has the option of commercializing one of its compounds due to resource scarcity. Apex needs to examine both choices and take into consideration the analysis of market size and trend‚ value proposition‚ market knowledge and share‚ and forecasted revenue for each of the compound before it decides which compound to commercialize. Compound A-115: The first
Premium Marketing Brand Trade
Given the limited information in this case‚ which product would you recommend that Apex commercialize? Why? I would recommend that Apex commercialize Compound B-227. First‚ there is a much larger market size and future growth potential with B-227 at $40 Million and climbing vs. A-115 which is at $10 million and relatively flat and stable. This means that even if Apex tried to innovate with A-115 and theoretically captured 100% of the market‚ which is not likely considering they would be competing
Premium Innovation Marketing Decision theory
Reinventing the Wheel at Apex Door Company. The central problem is that Jim Delaney‚ president of the Apex Door Company‚ cannot get his employees to do specific tasks without messing up. The causes of the central problem are that when employees don’t understand something they improvise on their own without asking a supervisor. Other causes to the central problem are that none of the jobs have training manuals‚ and their job descriptions are out of date. Also all training for new employees is
Premium Employment Wheel
Case Study: Grayson Chemical Company Presented by: Allan Bermudez Marlon Abito Zarny Zaragoza CASE STUDY: Grayson Chemical Co. Executive Summary: Grayson Chemical Co‚ a 40-year old company manufactures industrial chemicals sold to other industrial companies. It has been run by a stable management in which there had only been two presidents. However‚ within the past few years‚ the company is suffering from declining earnings and sales. This has brought pressure from the board of directors
Premium Chemical industry Management Culture
Soren Chemical Case Study Position Statement The main problem‚ as depicted within the case study‚ is the significantly low sales of Soren Chemical’s new product‚ Coracle. Since the sales of the new product were way below what Jen Moritz had anticipated‚ it is apparent that the new product had registered poor performance in the market. The company needs to employ effective market strategies through which it would increase the number of Coracle units‚ which would sold in the subsequent financial
Premium Marketing
6/11/2013 6/11/2013 Job Analysis and Hiring Decisions at Ovania Chemical MBA 509- Section 4 Tahira Khan (1110877) Rajin Haq (1110878) Md. Abdullah Saleh (0730072) Instructor: Dr. M. Nazmul Amin Majumder Job Analysis and Hiring Decisions at Ovania Chemical MBA 509- Section 4 Tahira Khan (1110877)
Premium Chemical industry Job description Chemical substance
Victoria Chemicals: Case study Introduction Victoria Chemicals is a major competitor in the worldwide chemical industry. They are a leading producer of polypropylene‚ which is a polymer used in products such as medical products and automobile components. Victoria Chemicals started up in 1967 when they built two plants‚ one in Merseyside‚ England and one in Rotterdam‚ Holland. Both plants were identical to each other and produced an equal amount of goods. In 2008 these two plants have an old-fashioned
Premium Net present value Cash flow
I. Introduction Victoria Chemicals is one of the leading producers of Polypropelene‚ a polymer that is used in many products ranging from carpet fibers‚ automobile automobile components‚ packaging film and more. When Victoria Chemicals started up in 1967 they built two plants‚ one in Merseyside‚ England and one in Rotterdam‚ Holland. Both plants were identical to each other and produced an equal amount of goods. Morris Greystock‚ the controller of the Merseyside plant had notice a decline in
Premium Net present value Internal rate of return
Effective Treatments for Chemical Dependency Brenda Clark Argosy University Online Abstract This study was done to show if continuing aftercare treatment after leaving a drug and alcohol rehabilitation center will have less chance of relapsing‚ and more of a chance of staying sober and clean. Participants included twenty volunteers (7 females‚ 13 males). These participants were part of some type of inpatient or outpatient rehabilitation treatment center for addiction
Premium Drug addiction Addiction Alcoholism