From : Elena Vignerte To : Russel Lacey MBA – MARKETING Nov. 11 – 2014 CASE MEMO Olympic Rent-A-Car US : Customer Loyalty Battles CASE SUMMARY : Olympic-rent-a-car is one of the US car renting company leader. The company was founded in 1976 by John Uelses‚ with a franchising model. The initial strategy of the company was to price lower than the main competitors. With a promotion‚ advertizing and franchizing strategy‚ the company reached to catch 7% of the market shares in 2012. By starting operating
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the UK but well-known in the shoe industry around the world. By the late 1980s the company was in decline but has since been turned around with new strategic leadership. Both marketing and operational issues have been addressed. This case contains sufficient information for analysing and evaluating the relevant strategic issues‚ but readers are also encouraged to visit Clarks and rival shoe retailers to check out the latest designs and marketing strategies. This case is copyright John L Thompson
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1969 Apollo 11 moon landing 1. The purpose of the article Man Takes Fist Steps on the Moon by The Times is to announce to the audience the greatest moment of time‚ which is the moment when Neil Armstrong became the first man to take a walk on the moon’s surface. The interaction that the speaker‚ audience‚ and subject develop affects the text in a way that it accomplishes the purpose The Times had‚ and it also makes the text more interesting. The purpose of the following speech
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BERGERAC CASE STUDY Summary The purpose of this report is to analyze the opportunity to produce plastic components for cartridge production and choose the best alternative. It is predicted that the annual demand growth is a triangular distribution with a minimum of 5%‚ most likely of 17% and a maximum of 25%. Due to the continuous growth in the demand‚ the alternatives cannot be compared using just the data for 2010. An analysis is carried out for the time period 2011 to 2015 and the present worth
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‘Shoppers & Planners’. This strategy could help maintain or limit the damage to our existing viewership‚ and potentially increase our network rating by 20%; and our annual CPM average from $2 to nearly $3. This could result in a consequent increase in ad revenues to upwards of $320 million‚ which is a much better projected delivery than of the first two options. I have explained some reasons below to support this argument. The current CPM is projected to fall by 10% next year if our present audience-mix
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the contribution of CEPS in respect of Revenue and Non-Revenue functions to National Development over the period 2008 – 2011. Customs‚ Excise and Preventive Service (CEPS) established under the CEPS (Management) Law 1993 PNDCL 330 has proved it worth in tax administration‚ collecting GH¢ 24‚800‚000‚ GH¢ 31‚5000‚000‚ GH¢ 37‚100‚000 and GH¢ 45‚900‚000 in 2008‚ 2009‚ 2010 and 2011 respectively in Kumasi‚ contributing 1% in total CEPS revenue in Ghana. Aside revenue collection‚ CEPS is mandated to prevent
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different rates under various circumstances. This is where revenue management plays an important role; to fill at least a minimum number of rooms without selling every room at discount prices; the idea is to sell enough rooms to cover fixed operating expenses. Once fixed expenses are covered‚ and there are now only fewer remaining rooms to sell‚ they could then sell the remaining rooms at higher rates to maximize revenue and profits. The term revenue management was shortly introduced after the airline
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A: The primary criteria the auditor should use in determining revenue to be recognized are: (1): persuasive evidence of an arrangement exists. (2): Delivery has occurred or services have been rendered. (3): The seller’s price to the buyer is fixed or determinable. (4): Collectability is reasonably assured. The most basic principle for revenue recognition is revenue has been realized or realizable and earned. B: (1) a: Multiple deliverable. Does the software and one year internet service has
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Marketing management‚ summary chapter 1 (Marketing: creating and capturing customer value) What is marketing Marketing is managing profitable customer relationships. Marketing defined Marketing must be understood in the sense of satisfying customer needs. Marketing = the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Simple model of the marketing process: Create value for customers
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Target Company- A leading manufacturer and exporter of leather footwear from Bangladesh to major shoe retailers in Western Europe‚ North America and Japan. The company has revenues of USD 42 million in 2006. AAFL pioneered the export of value added finished products export in the leather sector of Bangladesh and is also involved in the local footwear retail business with the second largest shoe retail network in the country. AAFL has equity‚ technical and marketing participation from La Nuova
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