Marketing management‚ summary chapter 1 (Marketing: creating and capturing customer value) What is marketing Marketing is managing profitable customer relationships. Marketing defined Marketing must be understood in the sense of satisfying customer needs. Marketing = the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Simple model of the marketing process: Create value for customers
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I am a graduate student form Kelley Business School at Indiana University and setout working at your accounting department in Ling Clothing Company. During look through the financial statement‚ I find some of transactions and events have a few mistakes in your company‚ which conflict with accepted accounting theory and GAAP. There are some mistakes I will present: The company switched from FIFO to LIFO in accounting for inventory. The preceding year it had switched from the weighted-average method
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Date: 04/09/2013 To: Wendell Nekoranec From: Favio Suastegui Subject: Act on Facts‚ Not Faith Evidence-based management is important in making management decisions. The article emphasizes facts over “gut instinct” or opinion in making management decisions. Data and evidence provide a basis for which organizations can react to and assess situations. Evidence-based leadership is similar to a scorecard in which organizations can measure results. The purpose of gathering facts is to
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To: Dr. Lawrence From: Aira Zeng Date: September 25‚ 2014 RE: Renal Dialysis of Lakeside Hospital Approximately twenty years ago‚ at Dr. Newell’s initiative‚ Lakeside Hospital had opened the dialysis unit‚ largely in response to the growing number of patients with chronic kidney disease. The most common treatment for end-stage renal disease was hemodialysis. Since more and more independent dialysis centers were modern‚ attractively designed‚ and could offer psychological advantages to patients
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Corporate Fraud Foxconn Technology Group Background Foxconn Technology Group‚ subsidiary of Hon Hai Precision Industry Co.‚ Ltd.‚ which is the manufacturer targeting on electronic products like PC components‚ is founded by Terry Gou. First founded in Taiwan‚ Foxconn started to establish factory in Mainland China in 1988 and then expands its business very quickly. As the world’s largest manufacturer targeting on contract electronics‚ its clients are all over the world‚ including American‚ European
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The accounting fraud is frequent‚ widespread and familiar in many countries and organization. It brings a loss to firms and investors. But there is no research trying to explain factors comprehensively influencing it. The obyectives of the research are to test and explain the effect of the internal control effectiveness‚ suitability of reward‚ compliance to accounting rules‚ information asymmetry‚ management morality toward unethical behavior and intention to accounting fraud. More particularly
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CASE STUDY #1: NEW BALANCE Introduction New Balance was founded by William J. Riley in 1906 in the city of Boston. Riley started by making arch supports for customers who had to spend all day on their feet. Over time the building of arch supports led to the creation of his first running shoe in 1925. As part of a local running club‚ Riley capitalized on an opportunity to improve running shoes of the time and his designs became widely popular. His new running shoes became so
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MEMO To: Client From: Accounting Firm Re: Lawsuit Pending lawsuits against a company are both expensive and detrimental to a company’s image. The decision to understand the implications of a lawsuit to the company is the first step in minimizing risk and potential loss to the organization. Research was conducted based on the guidelines of the FASB to answer the client’s questions pertaining to the lawsuit. The memo provided to the client will answer the following questions: How are
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Problems In reviewing the case of New Balance Athletic Shoe‚ Inc. it is clear that there are a few major problems that the company is facing. First of all‚ New Balance falls behind its other major competitors‚ Nike‚ Adidas and Reebok‚ in the area of marketing. Unlike its competitors‚ New Balance does not undertake celebrity endorsements. This puts them at a disadvantage when it comes to brand building. This also causes the company to lose out somewhat on gaining awareness on a global scale as it
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(Hamilton‚ 1) The Greeks recognized twelve main gods‚ the brothers‚ sisters‚ and children of the king of the gods Zeus. (Bleiberg) Among these twelve was Zeus’s son Apollo. Although Apollo is best known as the Greek god of music‚ archery‚ healing‚ light‚ and truth‚ he was also known for acts of destruction and nature’s control of life. Apollo was the son of Leto and Zeus and the twin of Artemis. Leto‚ also called Latona‚ was the Titan daughter of
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