MARKETING AUDIT PROJECT The purpose of a Marketing Audit is for class participants to apply the principles of the course to a specific firm (business or strategic business unit). The audit should examine the firm’s level of knowledge and sophistication with the use of customer analysis‚ with an understanding of market conditions and structure‚ and with the overall marketing process. Presentations should be in PowerPoint. Additional or supporting information should be put in the Notes Section
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Q1. Components of H.R. developmental audit? ANS: There are three components:- 1: Organization and admin of H.R The organization of H.R office SOP and internal control features Admin retention rights‚ notice‚ matrix and outplacement practices Communication and appointment authorities 2: information management through documentation Personnel documentation Documenting: • Hiring‚ Working and leave information • Compensation benefits and perks • Employee profile • Performance
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histSort=R&mode=H&searchMode=B&articleSearchSequenceNumber=12097531&pageNr=0 Accessed at 21/2/2008 KPMG‚ (2005) Inter audit 2005: A survey of current practises in Ireland: http://www.iia.org.uk/download.cfm?docid=055DABEC-24A8-4734B48114141D3BD68CA Accessed at 21/2/2008 OECD‚ (2004) OECD principles of corporate governance: http://www.oecd.org/dataoecd/32/18/31557724.pdf Accessed at 20/2/2008 Paape‚ L‚ Scheffe‚ J‚ Snoep‚ P (2003) The relationship between internal audit function and corporate governance in the EU – a survey: http://www.swetswise
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TYPES OF AUDITS Operational PURPOSE: To evaluate whether operating procedures are efficient and effective USERS: Management of the organization NATURE: Highly non-standard; often subjective FREQUENCY: PAs: Frequently AGs: Frequently CRA: Never Internal: Frequently Compliance PURPOSE: To determine whether the client is following specific procedures set by higher authority USERS: Authority setting down procedures‚ internal or external NATURE: Highly non-standard; often subjective FREQUENCY: PAs:
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Social Audit A social audit is a business statement presented annually to understand‚ measure‚ report and improve the organization ’s social and ethical performance. Usually‚ social audit is addressed to employees‚ investors‚ market analysts‚ shareholders and lastly‚ the community. This is considered to be the main ground for practicing corporate social responsibility. With social audit‚ it strengthens the relationship between company‚ society and environment and at the same time showing the
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Internal Audit Report ExDRA Internal Audit Report – Walton Halls Barn Feasibility Study May 2006 Internal Audit Report Contents 1 Executive Summary ................................................................................................................ 1 2 Background ............................................................................................................................. 1 3 Scope and Objectives............................................................
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Strategic Audit for iRobot Corporation Case Study I. CurrentSituation A. CurrentPerformance iRobot designs and builds robots that make a difference in the home‚ field and workplace. iRobot was founded in 1990 in Delaware‚ Massachusetts and it was the first company to introduce robots into the life of the household and make the robots part of their daily life. In comparison to the other products‚ home products were the most successful ones. Some of the iRobot’s products are: Roomba
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HR 582 DIVERSITY AUDIT Conducting a Diversity Audit for Public Health Informatics Consultants‚ (PHICON Corporation) Table of Contents Contents Executive Summary 3 Organizational Background 4 Selected Criteria/Audit Methods 5 What is Diversity 5 How is Diversity Measured 6 I. Quantitative Measurements 7 II. Qualitative Measurements 7 Description of PHICON’s Diversity Initiatives 8 Design of the Audit 8 Scope of the Audit 8 Evaluation of PHICON’s Diversity Initiatives
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important part of business strategy is concerned with ensuring that these resources and competencies are understood and evaluated - a process that is often known as a "Strategic Audit". The process of conducting a strategic audit can be summarised into the following stages: (1) Resource Audit: The resource audit identifies the resources available to a business. Some of these can be owned (e.g. plant and machinery‚ trademarks‚ retail outlets) whereas other resources can be obtained through
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| Les Miz shoes | Les Miz Shoes A Case Analysis Facts * A family enterprise established in 1984 by Don Bienvenido Ducot * Engaged in manufacturing and marketing of high-fashion ladies footwear. * In 1990‚ Mrs. Eulah Beulah de Espadaña took over when Mr. Ducot died. * Mrs. Espadana wasn’t much interested in managing the business * Mr. Ducot’s vision was to become the leading Filipino exporter of high quality footwear to Europe. * Have an exclusive merchandising
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