Identification of Tom’s Shoes Company TOMS Shoes‚ Inc. designs and manufactures shoes for men‚ women‚ and youth. The company also provides eyewear and gift cards. It offers its products online. TOMS Shoes‚ Inc. was founded in 2006 and the address of headquarters is 3025 Olympic Avenue‚ Suite C‚ Santa Monica‚ CA 90404‚ United States. (Chu‚ 2013) The Phone is 310-566-3170‚ Fax is 310-463-4872 and website is www.toms.com. The Toms Shoes is not a publicly traded corporation. Toms’ marketing has involved
Premium United States Shoe
My shoes On my 18th birthdays‚ I went to the mall with my friend Angela. I chose this item because they were from one of my closest friend‚ we went through a lot to get them and when I finally got them‚ after a while I didn’t like them as much anymore. She wanted to get me a birthday present but she didn’t want it to be a surprise and she wanted to make sure that whatever she got for me was what I wanted. We spent the whole day‚ from store to store looking for the perfect gift. I wasn’t sure of
Premium American films Birthday English-language films
Apollo Group Inc. was launched in 1976. John Sperling came up with the idea that rather than catering to 18-22 year olds he focused on the neglected market of working adults and he recruited working professionals as teachers rather than tenured professors. The University of Phoenix Online has more than 18‚000 faculties‚ only about 450 are full time. Sperling ran his University to make money‚ despite the critiques from the education establishment. Sperling faced failure everyday for the first 10 years
Free University College Higher education
TOMS SHOES Case Study #2 Submitted by Muriah Kalblinger Prepared for Professor Don Looney Black Hills State University March 25‚ 2013 I. Major promotional and marketing strategies used The major promotional and marketing strategies used by TOM Shoes are cause-related marketing strategies and word-of-mouth. TOM Shoes’ customers‚ employees‚ interns‚ and students engage in significant word-of-mouth advertising as well as marketing itself through events‚ DVD screenings‚ and social
Premium Marketing Business Philanthropy
Daphne and Apollo With the complications that love and relationships may bring‚ there are many ways that one may deal with them. Apollo‚ the son of Jupiter and Latona‚ had his own unique way handling relationships and life itself. Apollo was the most the most beautiful and glorious of all the gods. He was the god of music‚ sun‚ medicine‚ poetry‚ and all fine arts. In today’s society‚ various relationships take on the manner in which Apollo conducted his. Coronis‚ a considerate and an
Premium Love Greek mythology Apollo
opportunity by donating a pair of shoes for every pair they sell in the states. It can be argued that these values are a crucial factor of the success of this organization. Lesson Learned There is a lot that someone could learn from this organization. TOMS Shoes is an excellent example of a business entities that has as a priority the needs of those that are unprivileged. In the business side‚ the organization was able to be profitable and successful by being ethical and truthful. Many organizations
Premium Business ethics Ethics Management
Case 1: Shoes for MOOs‚ Inc. Shoes for MOOs is a potential joint-venture between Jim Wells and his brother-in-law to design and distribute footwear for injured cows. The question facing Jim Wells and his potential investment partner is simple‚ either do or do not. Some of the factors that have a large effect on the decision are the two competitors in the current market‚ how distribution and promotion will be taken care of‚ and finally what the pricing strategy will be effective based on the
Premium Mail Marketing Pricing
For my business speech I chose to talk about an organization called Toms Shoes. I think that I made good choice because they are sold in both men’s and women’s and can appeal to any age. The organization helps out people in need unlike majority of companies that we buy from. When coming into class the following week after I had given my speech a fellow classmate (Faigy) told me that she was out and noticed someone with a pair of toms on and approached them telling them that she knew what they were
Premium Talk radio Audience Debut albums
Toms Shoes TOMS could mean "Trade Order Management System"‚ since this shoe company gives one pair of shoes to needy children for each pair bought‚ in a one-on-one scale. History of TOMS shoes Inventor TOMS founder‚ owner and chief shoe-giver Blake Mycoskie is making a lofty promise to both customers and critics: By the end of 2015‚ TOMS will produce one-third of all the shoes it donates in the countries that are the the focus of its giveaway programs. Blake Mycoskie stumbled on a goldmine
Premium Target market Athletic shoe Shoe
1. The success of TOM’s Shoes centers around the phenomena of Cause-Related Marketing. Blake Mycoskie‚ entrepreneur and self proclaimed ‘Chief Shoe Giver’ of TOM’s‚ traveled to Argentina originally and identified a need: that of children needing shoes. This need had the identifiable consequence of disease‚ which could be easily avoided were shoes to be supplied. It was then a process of identifying a target demographic (in his case‚ young people between High School and College age) and the vehicle:
Premium High school Marketing Child