The Three Appeals of Argument Logical Appeal (logos) Logical appeal is the strategic use of logic‚ claims‚ and evidence to convince an audience of a certain point. When used correctly‚ logical appeal contains the following elements.. Strong‚ clear claims Reasonable qualifiers for claims Warrants that are valid Clear reasons for claims Strong evidence (facts‚ statistics‚ personal experience‚ expert authority‚ interviews‚ observations‚ anecdotes) Acknowledgement of the opposition
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Academic Integrity What is the importance of writing‚ both academically and professionally? The importance of writing‚ both academically and professionally is to be able to communicate your thoughts properly to everyone whom you communicate with. I believe being able to write academically give you the foundation in which you are going to use when you write professionally. When you write professionally its important to be able to communicate to co-workers as well as potential clients
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Are academic goals really helpful for your future? Setting short-term goals and long-term goals can be very useful for your future. I personally will like to achieve many goals I’ve set for myself. Three most important goals I would definitely like to achieve are‚ Oral Communication‚ Critical Thinking‚ and Written Communication. I consider those goals so important for my future and for my career in business. Setting yourself with future goals can make a difference on your future and can take you
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will be forced to take time away from my studies in order to work. My academics are my first priority now and I realize I need to devote all of my time to them in order to be successful in the future I recently evaluated my plans to improve my academic. I have determined the following points to be the keys to my educational success. 1. I will balance the course choices better. 2. I will manage my time wisely on academics. 3. I will seek assistance with my coursework when I have difficulties
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Geico Advertising Appeal Out of the many appeals that companies use to advertise their product or service‚ the need to achieve is one of the most commonly seen. In our highly competitive society‚ everybody is trying to get ahead. Everybody is looking for that little advantage that will push them forward. The appeal of achievement correlates with success and winning‚ ideas that represent the outcomes of hard work on which people like to pride themselves. In many of their ads‚ Geico likes
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“Advertising: 15 Basic Appeals” by Jib Fowles (from "Mass Advertising As Social Forecast") 1. Need for sex- surprisingly‚ Fowles found that only 2 percent of the television ads‚ he surveyed used this appeal. It may be too blatant‚ he concluded‚ and often detracts from the product. 2. Need for affiliation- the largest number of ads use this approach: you are looking for friendship? Advertisers can also use this negatively‚ to make you worry that you’ll lose friends if you don’t use
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Corbin v. Safeway Stores‚ Inc. 648 S.W.2d (Tex. 1993) Corbin/customer/plaintiff below/appellant below/appellant here Vs. Safeway Stores‚ Inc./grocery store/defendant below/appellee below/appellee here Gary Corbin slipped on a grape or grapes in a Safeway produce aisle injuring his collateral ligaments and the kneecap of his right knee. He saw that there was no large non-skid‚ non-slip walk-off mat that is part of the store’s policy to have in front
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1. 2. A rational appeal in advertising ( refers cognitive strategy) means more emphasis is placed on providing factual information and specific details about product benefits. For example: Generic messages Preemptive messages Unique selling propositions The hyperbole Good example was DLR ‚ their messages have been very product focused‚ typified by ads for speed of recovery‚ get you home services‚ helpfulness of their staff and a range of ancillary products such as car finance‚ legal and advisory
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The universal appeal of Othello lies in its portrayal of dramatic relationships. Discuss with reference to the play. In the tragedy Othello Shakespeare explores the dramatic relationships between men and women of different classes and ranks‚ mainly in paternal‚ marital and fraternal aspects‚ thus creating a universal appeal to the play. He exposes the fragility of the human psyche and its duplicity through the relationship between the titular character and the manipulative antagonist‚ whereas
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1 Text 1-1 1.1 1.2 Academic Achievement This unit will help you: use your prior knowledge to help you understand what you are reading; practice reading for a specific purpose; make decisions about the relevance of a text in terms of reading purpose; read selectively in order to use appropriate information from the text. • • • • The topic of this unit concerns factors that may lead to improvement in academic performance among students. It is based on three major research projects carried
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