The Annual Catholic Appeal helps families in the Archdiocese of St. Louis every year. By using donated money from the people of St. Louis‚ the ACA helps everyone out by using the money for various different needs. These include: schools‚ soup kitchens‚ families‚ the homeless‚ and everyone else in the community. Through the help from the community‚ the ACA was able to raise over thirteen million dollars‚ all from donated money. In fact‚ it was the largest pledge amount in the fifty-nine year history
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moment that we step into the world‚ we are bombarded with a society that has been shaped by advertising. In the article‚ “Advertising’s fifteen basic appeals”‚ (Prentice Hall‚ 1998)‚ Fowles explains how advertisers try to influence consumers through various physiological and psychological levels. According to Fowles‚ humans have a number of needs that appeal to their psyche. For example‚ the need for sex‚ affiliation‚ nurture‚ guidance‚ and physiological needs. He states that these basic needs‚ along
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1. 2. A rational appeal in advertising ( refers cognitive strategy) means more emphasis is placed on providing factual information and specific details about product benefits. For example: Generic messages Preemptive messages Unique selling propositions The hyperbole Good example was DLR ‚ their messages have been very product focused‚ typified by ads for speed of recovery‚ get you home services‚ helpfulness of their staff and a range of ancillary products such as car finance‚ legal and advisory
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Mandate Acquisition Format Job Title*: Software Development interns Job Location*: Pune Job Description*: Innoplexus is looking for highly motivated individuals to be a part of our team for a short span and get a feel of working on a real world software product. This unique internship position revolves around the development of our web2.0 products and it will give an excellent opportunity to the candidates to learn how to develop an idea and execute it. This is a great opportunity for you
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The Sheriff Appeal Court (Civil): A large margin of cases in Scotland are heard in the Sheriff court therefore it is the busiest court within the Scottish system as it deals with both civil and criminal cases. There are 6 sheriffdoms in Scotland and each one has a sheriff principle with a number of duties which will vary depending on the courts they are in charge of. The Sheriff Appeal Court hears the appeals from the summary criminal proceedings in the sheriff court and will also hear civil cases
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The Three Appeals of Argument Logical Appeal (logos) Logical appeal is the strategic use of logic‚ claims‚ and evidence to convince an audience of a certain point. When used correctly‚ logical appeal contains the following elements.. Strong‚ clear claims Reasonable qualifiers for claims Warrants that are valid Clear reasons for claims Strong evidence (facts‚ statistics‚ personal experience‚ expert authority‚ interviews‚ observations‚ anecdotes) Acknowledgement of the opposition
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Nathaniel Hawthorne’s The Scarlet Letter follows the life of Hester Prynne after she commits adultery and is forced to wear the scarlet letter upon her bosom for the rest of her life. Hawthorne uses setting‚ allusion‚ metaphor‚ irony‚ and diction to set a sombre tone. In chapter 9‚ Hawthorne reveals the evil qualities of Roger Chillingworth and Reverend Dimmesdale’s disposition. In the battle of good and evil‚ good does not always win. Upon Roger Chillingworth’s arrival to Boston‚ he discovers
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Geico Advertising Appeal Out of the many appeals that companies use to advertise their product or service‚ the need to achieve is one of the most commonly seen. In our highly competitive society‚ everybody is trying to get ahead. Everybody is looking for that little advantage that will push them forward. The appeal of achievement correlates with success and winning‚ ideas that represent the outcomes of hard work on which people like to pride themselves. In many of their ads‚ Geico likes
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“Advertising: 15 Basic Appeals” by Jib Fowles (from "Mass Advertising As Social Forecast") 1. Need for sex- surprisingly‚ Fowles found that only 2 percent of the television ads‚ he surveyed used this appeal. It may be too blatant‚ he concluded‚ and often detracts from the product. 2. Need for affiliation- the largest number of ads use this approach: you are looking for friendship? Advertisers can also use this negatively‚ to make you worry that you’ll lose friends if you don’t use
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To whom it may concern‚ I am writing to appeal my current student aid suspension for the Fall 2012 semester. I understand that the release of financial aid to me is of concern of the college due to my GPA. However‚ I have taken the steps to complete six credit hours this summer‚ under my own financial responsibility (which I am still in the process of paying off)‚ and received excellent grades for both classes. After sustaining the financial strain of paying for these courses‚ it will be
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