TOPIC 1: MARKET-DRIVEN STRATEGY 1.1 THE STUDY OF STRATEGIC MARKETING (Page 2-3) ACTIVITY 1.1 (Page 3) Research a Malaysian company that you believe has been adopting market-driven strategies. Identify those strategies. Why do you consider this company to be successful? SEFF-CHECK 1.1 (Page 3) In your own words‚ define strategic marketing. Strategic marketing is a “market-driven process of strategy development‚ taking into account a constantly changing business environment and the need to
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The globalization of markets Theodore Levitt The worldwide success of a growing list of products that have become household names is evidence that consumers the world over‚ despite deep-rooted cultural differences‚ are becoming more and more alike - or‚ as the author puts it‚ "homogenized." In consequence‚ he contends‚ the traditional MNC’s strategy of tailoring its products to the needs of multiple markets may put it at a severe disadvantage vis-a-vis competitors who apply marketing imagination
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Hip Hop Hip hop is a broad conglomerate of artistic forms that originated as a specific street subculture within South Bronx communities during the 1970s in New York City. It is characterized by four distinct elements‚ all of which represent the different manifestations of the culture: rap music (aural)‚ turntablism or "DJing" (aural)‚ breaking (physical) and graffiti art (visual). Despite their contrasting methods of execution‚ they find unity in their common association to the poverty and violence
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E D W A R D W. S A I D : T R U T H ‚ J U S T I C E A N D N AT I O N A L I S M Jan Selby University of Sussex‚ UK ................ Said Foucault Chomsky nationalism Palestine ................ Within post-colonial debates‚ Edward Said has tended to be viewed by critics and admirers alike through a predominantly postmodern lens: as an (albeit inconsistent) Foucauldian genealogist of the relations between western truths and oriental subjugation‚ and as an opponent of cultural
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INVESTIGATIONS INTO THE EVOLUTION OF AUSTRALIAN MAMMALS WITH A FOCUS ON MONOTREMATA Thesis submitted by ANNE MARIE MUSSER August 2005 For the Degree of Doctor of Philosophy in the School of Biological‚ Earth & Environmental Sciences University of New South Wales ABSTRACT This thesis began as an investigation into evolution of the platypus family (Ornithorhynchidae‚ Monotremata)‚ now known from both Australia and South America. The thesis broadened its scope with inclusion of non-ornithorhynchid
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BRAND AND IDENTITY MANAGEMENT IN FASHION COMPANIES By Stefania Saviolo 1 BRAND AND IDENTITY MANAGEMENT IN FASHION COMPANIES Stefania Saviolo (*) Abstract This paper aims at analysing what are the peculiar aspect of brand management for fashion ready to wear firms. We define the brand identity as a system of attributes. For fashion companies particular importance is assumed by three kind of brand attributes: corporate and brand history and core competencies‚ stylistic identity
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INTERNATIONAL JOURNAL OF TOURISM RESEARCH Int. J. Tourism Res. 8‚ 87–99 (2006) Published online in Wiley InterScience (www.interscience.wiley.com) DOI: 10.1002/jtr.557 Tourism in Dubai: Overcoming Barriers to Destination Development Joan C. Henderson* Nanyang Business School‚ Nanyang Technological University‚ Nanyang Avenue‚ Singapore 639798 ABSTRACT The Middle East as a whole attracts comparatively few visitors‚ and political events in the current century have generated new uncertainties and
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ANARCHISM ARGUMENTS FOR & AGAINST Albert Meltzer / AK PRESS © Copyright: 1996 Albert Meltzer Anarchism: Arguments For and Against. ISBN 1-87317619 8 Library of Congress Cataloguing-in-Publication Data A catalogue record for this title is available from the Library of Congress. British Library Cataloguing in Publication Data A catalogue record for this title is available from the British Library. 1st published‚ Cienfuegos‚ Sanday‚ Orkneys 1981 2nd‚ Cie!lfuegos‚ Minneapolis (U.S.) 3rd‚ Belfast
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Mexican Immigrants in the United States Workplace Leslie Y Badalucca Capella University Table of Contents Abstract 3 Introduction 4 Trends in Workplace Diversity 4 Impact of Global Economy 5 Discrimination Practices 5-6 Accommodating Diversity 6-7 Effects of Cultures in the Workplace 7-8 Employer Attitudes 8-10 Contribution of Policies and Procedures 10-11 Real-Life Practices
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Martin Luther King‚ Jr. From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search "Martin Luther King" and "MLK" redirect here. For other uses‚ see Martin Luther King (disambiguation) and MLK (disambiguation). Page semi-protected Martin Luther King‚ Jr. King in 1964 Born Michael King‚ Jr. January 15‚ 1929 Atlanta‚ Georgia‚ U.S. Died April 4‚ 1968 (aged 39) Memphis‚ Tennessee‚ U.S. Monuments Martin Luther King‚ Jr. Memorial Nationality American Alma mater Morehouse College
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