Apple Strategic Assessment Strategic Assessment Economic features (Computer Market) o Size: $800 billion worldwide o The US market is controlled by five main companies‚ Dell‚ HP‚ Gateway‚ IBM and Apple. These companies control 64% of the US market and 40% of the international market. Apple only controls 2% of the international market. The markets have experience a substantial growth in recent years but are predicted to slow down to 8% unit sales growth from 2006 to 2009 in the US and European
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Table of Contents 1.Economic Overview …..................................................……...……….…. 3 2.Essay Objective ……………….................................................................. 3 3.Summary of the Chosen Article …….....................................………......... 3 4.Background on 2008 Recession …......................................……………… 4 5.V Shaped Recession ……………….......................................……………. 5 6.Low Interest Rates Causing a Medium Term Inflation Risk
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Introduction Apple Inc. or previously Apple Computer Inc. is a company in Silicon Valley running businesses dealing with computer. Apple revolutionized desktop computer in around 1970 with Apple II and Macintosh in around 1980. Nowadays‚ Apple is popular in hardware products such as I-Mac‚ I-Pod‚ I-Phone and online I-Tune store. Apple Computer Inc. has established from cooperation between Steve Jobs and Steve Wozniak. They have been introduced the desktop computer businesses revolution around 1970
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1. * What‚ historically‚ have been Apple’s competitive advantages? Apple’s mission is to make products that were cutting edge‚ designed beautifully‚ and easy to use. They have been able to keep this competitive advantage not only by relying on its own proprietary designs but also by refusing to license their hardware to third parties. They tend to be a leader in new technologies such as the first desktop solution‚ mp3 player‚ and touch screen cell phone. Jobs believed deeply in focus while the
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Solution When shoppers sleep outside of stores just to be one of the first to buy an iPhone‚ it’s obvious that Apple Inc. is a company that enjoys fanatical brand loyalty. However‚ this brand success is not a result of dumb luck or forces beyond Apple’s control; it’s part of a well-thought-out plan to deliver strong products and to create an Apple culture. Find out more about these and other strategies that Apple employs to achieve its tremendous customer loyalty. A Store Just for Apple: Apple has
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i Globalization- Today the world has become a global village where each and every thing is interlinked.The concept of global village or global merger is based on the grounds of globalization. Now thequestion arises in one¶s mind what is globalizationThe term globalization means the concentration of world economy in to a single international market rather than many national markets. For example‚ the APPLE INC‚ an American multinational corporation that concentrates in computer hardware and software
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Hence my trip to the Apple store. As I was waiting for someone from technical support (called the Apple Genius bar) to help me‚ I observed Apple up close and personal. Here are a couple of things I noticed that have‚ no doubt‚ played key roles in Apple’s success. Happy staff = happy customers The whole staff was excited and happy to help customers. I observed one young lady in particular‚ an Apple staff member‚ who continually and genuinely smiled as she helped customers. She warmly greeted
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1.) What historically have been apple’s competitive advantages? Apple has been in the news since its inception in 1976 for various reasons from its second computer APPLE ll which ran on the legendary Mcintosh operating system to Apple’s co-founder and ‘soul’ Steve Job’s ouster in 1985 to its dramatic turn around in the new millennium To compete in the oversaturated PC industry Apple had to come up with ground breaking innovations in its devices from time to time.while most players in the industry
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Apple’s motivation system I. Why is Apple tops in its industry. Apple‚ a technology company that produces smart phones‚ tablets and portable music players‚ the retail stories has been in existence since 2001 and now has 394 stores worldwide with over 76100 employees in 14 countries‚ is considered to be the most successful electronics company in the world. As the most innovative and admired company in the world‚ what’s the key element of Apple’s success? It’s success owning to its relentless pursuit
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Company Overview Apple Inc. is an American multinational corporation which focuses on designing and manufacturing technology products such as consumer electronics‚ personal computers and software. Apple Computer‚ Inc. was established in Cupertino‚ California on April 1‚ 1976 and incorporated on January 3‚ 1977 by Steve Jobs and Steve Wozniak. The company used this name for the first 30 years until it removed the word “Computer” on January 9‚ 2007 to reflect its expansion into the consumer electronics
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