--4 2. Apple Inc. External Communication a. Survey Monkey Results Analysis---------------------------------------------------------------------6 b. Phone call and Letters from Apple Analysis---------------------------------------------------------7 c. Advertisement Analysis--------------------------------------------------------------------------------9 d. Apple store staff interview Analysis (External)-----------------------------------------------------9 i. Store
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findings included the industry is the fastest growing industry and the product lifecycle is very short (6-12 months). Currently‚ Apple is the dominant firm but it is facing increased competition from rival firms. Introduction This report gives an analysis of Apple Inc.‚ a worldwide organisation‚ by using Porter’s Five Forces‚ giving an insight into the company’s strategic position‚ the reasons behind it and how the forces interact with each other. The ‘strongest force’ becomes vital for ‘strategy
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revenue in one quarter than Google will do in a whole year. This comparison with Google is significant‚ since these are two giants in the tech industry with some overlapping products. With Google’s stock price at $525 a share as of April 22‚ and Apple’s at $350 is an example of their presence in the marketplace. But how did Apple become so large and so successful? Was it luck‚ marketing‚ innovation? It was probably a combination of these things. They are definitely doing something right. Yet
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capable of still images and face to face communication. Apple company objective is to make as much profit as possible while keep their good reputation. The company is always moving ahead with fresh and innovative ideas to improve their products. Apple’s CEO is thinking one step ahead of the competitor as to the needs of the consumer and user of the iPad2. The CEO’s wants to know how their customers feel and give them what they had not imagined the wanted. Who would have through of a tablet computer
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EXECUTIVE SUMMARY INTRODUCTION This report will thoroughly go through the case of Apple‚ a company that is at the forefront of entertainment technology. Our team of expert analysts and consultants has carefully evaluated the situation of the company‚ determining what practices and innovations have led to its current position‚ developing a plan will continue to help the company further it’s position‚ and provide logical rationale and follow up to our plan. Before getting into the details of the
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we have attempted to retain Apple’s classy style of communication through the minimalistic poster. The white background is reminiscent of Apple’s earlier print ads. Secondly‚ we deliberately excluded any mention of the price‚ and just focused on the much more useful term affordable. The new iPhone has been named ’fab’. It’s a simple‚ easy to remember word without much baggage. The tagline "More affordable than ever" seeks to establish a continuity with Apple’s efforts of luring customers in
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Introduction From one perspective‚ Apple’s world could not be rosier and its future shinier. Rising from the rubble of a disintegrating company in 1997‚ Apple has reached the pinnacle of success in 15 short years. With a market capitalization of over $500 billion‚ Apple is amongst the most valuable and highly profitable companies in the world. Its remarkable success lies in the company’s ability to create truly innovative products with vast customer appeal. Apple flouts the conventional wisdom
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Distinctive Competencies The VRIO analysis is helpful in determining if a resource or capability leads to competitive advantage (Middleton‚ 2004). Resources/Capabilities Valuable? Rare? Costly to Imitate? Exploited by Organization Competitive Implications Strength or Weakness Key Account Management Initiative Yes Yes Yes Yes Sustained Competitive Advantage Strength and Sustainable Distinctive Competence Recruitment Process Yes Yes No No Temporary Competitive Advantage Strength and Distinctive
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APPLE COMPUTER COMPANY Financial Statement Analysis Project Table of Contents Part I ……………………………………………………………3 Part II …………………………………………………………...5 Part III …………………………………………………………..6 Part IV …………………………………………………………..7 Part V ……………………………………………………….......8 Part VI ………………………………………………………….10 Part VII …………………………………………………………11 Appendices …………………………………………………......12 Appendices AAPL 5 Year Balance Sheet Report…………………………………….12 5 Year Income Statement………………………………………...13 5 Year Cash Flow
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weeks the company has unveiled a flurry of new items‚ including the all-important iPhone 5‚ the iPad mini‚ a new 13-inch MacBook Pro‚ a new Mac‚ and a new iPod Touch‚ proving that the company is still innovating for the future. • The iPad mini puts Apple’s foot in the small tablet market‚ a space that for a time
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