Introduction The increasing attractive Asia Pacific digital product market provides Apple with a new battlefield for its expansion‚ especially in Mac computer and iPhone. The company owns one of the top brand names in technology worldwide with 54% of their profits coming from foreign markets (Apple Annual Report‚ 2006). Furthermore‚ Apple was able to win an important place as the fashion of the market took place. Since‚ Apple image is also related to its great design‚ high technology‚ high quality and cool
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“Remember the Apple” I. Problem Statement Apple Inc. is known for their innovative products‚ combining user-friendly technology and elegant design‚ Apple’s bite of the consumer electronics market has been getting a little larger year by year. The Apple brand is fun‚ unique‚ and memorable because it is such a departure from brands that sound serious and corporate. Apple’s Macintosh computers has always stood out because it looks different from other personal computers and relies on software
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Apple Brand Audit 1. Brand Inventory A. Brand Elements Apple Inc. has been committed to bringing the best personal computing experience to students‚ educators‚ creative professionals and consumers around the world through its innovative hardware‚ software and Internet offerings. Apple Inc. designs‚ manufactures‚ and sells computers‚ music players‚ and now mobile communication devices. Apple Inc. has always been known by its users as a revolutionary and innovative company that never
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Apple Company SW Analysis Abstract This paper will attempt to identify the strengths‚ weaknesses‚ of the Apple Company; a multimillion dollar technological company. There are several aspects of the Apple Company that makes it strong in the industry however there are also areas of weakness that makes the company vulnerable to its competition. This paper will outline the company’s strengths and how it dominates in this ever changing technological world. At the same time this paper will outline the
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1976 when Steve Jobs and Steve Wozniak founded Apple Computer. The Apple II was released in April 1978 which sparked a computer revolution. Apple launched its IPO in 1980. Apple was the leader in computers and computer programing until IBM entered the PC market in 1981. Within 4 years‚ Apple’s net income fell 62% pushing the company into a crisis. Steve Jobs was replaced by John Sculley in 1985 who helped push the Mac into new markets. By 1990‚ Apple was the most profitable company in the world
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CALIFORNIA MARITIME ACADENY Vallejo‚ CA Apple Inc. by: Breanna 17 December 2011 EGL 001 Introduction to English Composition 1 Apple Inc. Do you own an iPod? Or how about a Mac computer? Apple products are very well known all around the world. Even though they seem like such a great product‚ it took their creator Steve Jobs and many helpful employees to perfect the iPod to how it is today. Jobs endured financial loss‚ risk of failure‚ threats‚ and lawsuits‚ and success
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Abstract Apple Inc. (previously Apple Computer‚ Inc.) is an American multinational corporation that designs and markets consumer electronics‚ computer software and personal computers. Apple currently has 246 retail stores located in 44 states that employs over 27‚000 retail employees. Apple also employs over 304‚000 U.S. individuals from development to transportations. As of September 11‚ 2012‚ Apple is the largest publicly traded company ever. Apple has established a unique reputation in the
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Apple has become one of the most distinguished companies over the past decades; with its advanced product innovation and diverse product line it has managed to produce extremely large revenues and margins. Founded in 1976 on the west coast Apple inc. has single handedly caused a computer revolution‚ in essence‚ creating the personal computer industry. For the majority of its company’s existence CEO Steve Jobs had run it. In light of Steve Jobs unfortunate death Apple will have to continue to create
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Executive Summary Apple is the market leader in the tablet industry with a market share of 50.4 percent at end of the third quarter (San Francisco Business Times‚ 2012). With the iPad Mini consumers can experience a smaller version of the original iPad (Apple Inc.‚ 2012). Apple iPad Mini is a brand new product that will provide the most effective compatibility for the new millennium. The new product will have different ranges of space and will be priced from $329 to $659. The iPad Mini resembles
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APPLE INC. History Of Apple Inc. Apple Inc. has been an icon in American industry over the last three decades. It was named the number one “world’s most admired company” by Fortune the last three consecutive years. Over the years‚ The Apple brand name has become synonymous with innovation. CEO Steve Jobs has done a remarkable job turning around the company that was near bankruptcy in 1996. As the name change from “Apple Computer” to “Apple Inc.” in 2007 suggests‚ Apple is no longer just
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