following examines the answers given in an interview of a loyal Apple products consumer as they pertain to both brand equity and positions concepts. It will go on research the Apple brand by identify targeted market segments‚ how it developed its brand loyalty and where it chooses to position itself in the market. Introduction The Apple brand has taken on a life of its own over the last decade. The following explores one person’s opinions on Apple and why they are loyal to that brand over others. It will
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Apple Consultancy Report Word Count 2‚349 Introduction Apple Inc has been hailed as one of the most emerging company of the past decade. This company has progressed from a struggling computer company in 90’s to one of the major leaders of the computer industry. There are many factors that have led to the success of this firm. One of them is setting up a strong e-business strategy. E-commerce has been pivotal in Apple operation. This is because of the reason that the company relies on the
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about to end‚ as the impenetrable Apple store begins to open. Their weariness turns to joy as the doors become ajar and the heavenly light shines through sun-deprived city. The endless hours in the cursed line of other customers competing for the same prize have provided the prize they seek. All over the world‚ thousands of customers are willing to spend their time‚ waiting for the newest and best product‚ to replace their outdated devices. Since the creation of Apple Computers in 1976‚ the frenzy for
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philosophy‚ mission‚ vision‚ values‚ and structure. In 1976‚ Apple Incorporated was formed and operated in Cupertino‚ California. The founders of Apple Inc. were Steven Jobs‚ Steve Wozniak‚ and Ronald Gerald Wayne. Apple Inc. designed Macintosh computers‚ mobile cellular devices such as the iPhone‚ multi media devices such as the iPad‚ iPod music players‚ and sells a host of software such as the Mac OS and iOS operating systems. Apple Inc. operates third party content such as retail stores‚ online
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Android versus iOS With the growing usage of touch-screen mobile phones and gadgets‚ there are two big names of mobile operating system (OS) which stand out‚ Android of Google and iOs of Apple. Both offer closely similar features and give almost the same level of satisfaction to their users. However at the end of the day‚ only one should remain standing in this high-technological world. And that depends on which is your bet? Upon discerning of which I would choose‚ only one thing that comes
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Apples Industry & Trade Summary Office of Industries Publication ITS-04 February 2010 UNITED STATES INTERNATIONAL TRADE COMMISSION COMMISSIONERS Shara Aranoff‚ Chairman Daniel R. Pearson‚ Vice Chairman Deanna Tanner Okun Charlotte R. Lane Irving A. Williamson Dean A. Pinkert Robert A. Rogowsky Director‚ Office of Operation Karen Laney-Cummings Director‚ Office of Industries This report was prepared principally by: Brendan Lynch Brendan.lynch@usitc.gov Fruits‚ Vegetables
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Table of contents 1. Introduction……………………………………………………………………2 2. Executive summary/ Abstract…………………………………………………2 3. Main Body……………………………………………………………………3-9 3.1 Background of Apple Inc……………………………………………………3 3.2 Critical Analyze of The Company’s Mission………………………………4-7 3.3 Strategic Management Process………………………………………………7-9 4. Conclusion………………………………………………………………………9 References…………………………………………………………………………10 List of figure Figure 1………………………………………………………………8
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that is also facing the company Apple Inc.‚ also known as Apple Computer Inc. before changed its name in the beginning of 2007‚ is an American consumer electronics corporation with worldwide annual sales in its fiscal year 2006 of US$19.3 billion (Edgar Online‚ 2006.) Steve Wozniak and Steve Jobs out of Silicon Valley founded Apple Computer in the 1976 (Ehrenfried‚ 2004.) From the Apple II microcomputer introduced in 1977 to the Macintosh introduced in 1984‚ Apple Computer has became one of the leading
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Company Overview 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak 1980 - Apple went public 1985 - Jobs left after tumultuous struggles with then CEO Sculley‚ and founded NeXT 2000 - Jobs became the CEO 2001 - Introduced a digital music player‚ the iPod 2007 - Apple Computers Inc. became Apple Inc. ‚ unveiled the iPhone. Apple has 4 main divisions: Laptop and personal computer division
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TECHNOLOGICAL ENVIRONMENT – APPLE LOST PC MARKET BECAUSE OF IGNORING INDUSTRIAL CHANGES- The pc industry has evolved in the past decades. There are 3 phases. Before 1981- PROPRIETARY SYSTEMS. Every pc producer had to develop self-own hardware and software. It was proprietary. Most buyers were technical people. There were two main streams in the market: apple style machine and IBM style machine. During this period‚ apple was the leader. Its strong developing ability made it
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