between CSR communication‚ identity‚ image and reputation. 31 8.6 Preliminary conclusion 31 9.1 The perfect identity - Aaker’s brand identity planning model 34 9.2 A framework for CSR communication (SKC) 37 10. Apple inc. – The most admired company in the world (LMP) 41 11. Apple and CSR (SKC) 43 11.1 Apple’s current CSR situation 43 12. Apple’s brand identity (LMP) 49 12.1 Apple’s mission statement 49 12.2 Brand-as-product 50 12.3 Brand-as-organisation 52 12.4 Brand-as-person 53 12
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* Name : Ashu Kapoor * Enrollment No. : A2028711170 * Course : BJ&MC 2nd semester * Guide: * Institute: Amity School of Mass Communication. TERM PAPER TOPIC : APPLE ACKNOWLEDGEMENT I would like to express my greatest gratitude to the people who have helped & supported me throughout
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1) Define and compare the business models and areas of strength of Apple‚ Google‚ and Microsoft. A) Microsoft’s business model is operating systems which 95%of all computers use worldwide. The strengths for Microsoft are that they are still the leader in PC operating systems and desktop productivity software. But has failed miserably with regards towards smartphone hardware and software‚ mobile computing‚ cloud-based software apps; its internet portal B) Apple’s business model mainly focuses
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chain of the new Apple iPhone and‚ at some point‚ the supply chain of the Apple TV‚ hoping that this might help to demonstrate the complexity involved in manufacturing the Apple iPhone — a feature-rich product I wish I could have‚ if I could afford it (update: I’ve had several iPhones now). I conducted some research and found some interesting information on the suppliers of the Apple iPhone. My data comes from The Wall Street Journal‚ January 14‚ 2007; Supplier Code of Conduct‚ Apple Corporation; and
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The Ins and Outs of Plea Bargaining Alisha Holt CJA224 June 8‚ 2013 Peter Helfer The Ins and Outs of Plea Bargaining Introduction The concept of plea bargaining became a common means to resolve criminal cases in the early 1900s because not everyone that was accused of a crime had a lawyer to represent them in a trial. As the criminal justice system evolved‚ and there were more and more cases to prosecute‚ plea-bargaining was used more often so that all parties would have a faster resolution
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PLEA BARGAINING Plea Bargaining is the central feature of modern criminal justice system. It is also known as Pre-trial settlement‚ plea discussions‚ plea negotiations‚ resolution discussion etc. In its most traditional and general sense‚ “plea bargaining” refers to pre-trial negotiations between the defendant‚ usually conducted by the counsel and the prosecution‚ during which the defendant agrees to plead guilty in exchange for certain concessions by the prosecutor. The concept of plea-bargaining
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What Transformational Leadership Is Not As posited by Burns‚ transactional leadership can be seen as the counter to transformational leadership. It is also important to point out that all types of leadership have a dark side when an abuse of power is realized. True transformational leadership must involve efforts to develop supporters into leaders‚ for
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Apple Inc. From Wikipedia‚ the free encyclopedia This article is about the technology company. For other companies named "Apple"‚ see Apple (disambiguation). Coordinates: 37.33182°N 122.03118°W Apple Inc. Type Public Traded as NASDAQ: AAPL NASDAQ-100 component S&P 500 component Industry Computer hardware Computer software Consumer electronics Digital distribution Founded April 1‚ 1976 (incorporated January 3‚ 1977) Founder(s) Steve Jobs Steve Wozniak Ronald Wayne[1]
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Mercede Usiski and Ryan Hernandez In recent times‚ Apple has become one of the mightiest‚ richest‚ and most successful companies in the world‚ in part by mastering global manufacturing. Apple and its high-technology peers- as well as multiple other American industries- have achieved a pace of innovation nearly unmatched in modern history. However‚ the workers assembling iPhones‚ iPads‚ and other devices often labor in harsh conditions‚ according to workers themselves‚ worker advocates‚ and documents
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Determine Appropriate Uses for Plea-bargaining A plea bargain (“offer”) is an acquiescent in a criminal case whereby the prosecution may offer the defendant the opportunity to plead guilty‚ conventionally to a lesser charge or to the pristine criminal charge with a proposal of a lighter than the maximum sentence. This opportunity sanctions defendants to avoid the risk of a conviction by trial on a more serious charge. This allows a court’s caseloads to be lighter without exhausting resources of
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