of perceived quality‚ brand loyalty‚ and brand associations. These results‚ and their implications‚ along with avenues for further research are also elaborated in this research. Keywords: brand equity; perceived quality; banking; discount stores; customer satisfaction a Introduction Brand equity is the incremental utility gained by a product or service by virtue of its brand name. Brands high in equity such as Microsoft‚ Wal-Mart‚ Lexus‚ and Citibank have been known to command high degrees of
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The term “Collective Bargaining” originated in the writings of Sidney and Beatrice Webb‚ the famed historian of the British labour movement‚ towards the end of the 19th century. Collective bargaining is a process of joint decision-making and basically represents a democratic way of life in industry. It establishes a culture of bipartism and joint consultation in industry and a flexible method of adjustment to economic and technical changes in an industry. It helps in establishing industrial peace
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41-42 The focus of our industry sector evaluation was on the UK’s mobile phone industry. Here we identified that there are eight leading mobile phone brands operating within the UK‚ these are Apple‚ HTC‚ Nokia‚ LG‚ RIM‚ Sony‚ Motorola and Samsung. The assignment looked at various situations and influences that are present in the industry and are effecting decisions being made by mobile phone brands. To do this we chose to focus on three different
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consistent with the characteristics of the channel and consumer usage of it. • The strategy determines the strategic significance of the Internet relative to other communications channels which are used to communicate directly with customers at different customer touchpoints. 3 E-marketing strategy essentials Objectives for online contribution % - sales‚ service‚ profitability should drive our strategy E-marketing strategy defines how we should: 1. Communicate benefits of using this
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RESEARCH‚ GURGAON STRATEGIC MANAGEMENT PROJECT REPORT STRATEGY MANAGEMENT AT APPLE‚ INC. 1. 2. 3. 4. 5. PRESENTED BY: Group 11 Kapil Bhati (19) Kumar Rathnam (21) N Praveen Kumar (29) Nikhil Yadav (30) Sharath Babu (46) Date: April 3‚ 2012 Contents 1. 2. INTRODUCTION .................................................................................................................. 3 APPLE: BRIEF HISTORY .......................................................................
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4 Data Analysis: 4 Business Strategy of Apple inc. 4 Operating System of the Company 5 Economic growth of Apple Inc. 6 Unit Sales of iPhone in 2011-2012 : 7 Apple computer company statistics: 8 Total annual revenue: 9 Total financial asset: 10 Sales of Share: 10 Revenue Contribution from the Divisions of Apple Inc: 11 Impact of Apple Inc in Home country and Host Country 12 Retail Store visitors of Apple Inc: 13 The Marketing System of Apple Inc 14 A. The company’s market and market
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SMT.M.M.K COLLEGE OF COMMERCE & ECONOMICS | APPLE INC. | APPLE INC. formerly Apple Computer‚ Inc.‚ is a multinational corporation that creates consumer electronics‚ computer software‚ and commercial servers | | SAURABHI PHANASGAONKAR 40 Index Serial No. | Particulars | Page No. | 1. | Introduction | | 2. | History | | 3 | Management Board | | | Steve Jobs | | 4. | Apple Products | | 5. | Apple’s comeback | | 6. | Small Solutions & Alternatives
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Apple History Steve Jobs and Steve Wozniak founded Apple on April 1‚ 1976 in Santa Clara Valley‚ California. The two built the Apple I out of a garage and sold it. The first Apple I computer did not include a monitor‚ keyboard‚ or casing. Due to the high demand for the Apple I‚ Jobs realized that there was a market for small computers. He also realized that he could market the company’s name and the computer’s user-friendly look. In 1977 Wozniak added a keyboard‚ color monitor‚ and eight peripheral
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take a look at Apple Incorporation‚ we shall see the best technological elements that helped Apple to become a first main brand in this real world. PERFORMANCE: Fastest Processors and Mac OSX Operating System If we take an advantage of Mac computer or an IOS device such as the IPad or IPhone‚ the intended performance levels are usually achieved because of such dedication to set standards. OSX operating system is a way to challenge customers to buy Apple products. Because‚ all Apple products work
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Apple Business Analysis As a mutual fund manager‚ the decision to invest or not to invest in a company is one that entails thorough research of a company’s assets‚ business practices‚ and their way ahead. As a mutual fund investor‚ I want to invest in a businesses with high return on investments and businesses that need collateral but will not hinder my business. I will conduct a detailed analysis of their brand‚ stakeholders‚ customers‚ products‚ business ownership‚ and a SWOT analysis. Background
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