Blue Ocean Strategy Blue Ocean Strategy is a business strategy book that promotes a systematic approach "for making the competition irrelevant." The authors‚ W.Chan Kim and Renee Mauborgne‚ are professors of Strategy and Management at INSEAD ( is an international graduate business school and research institution with campuses in France and in Singapore). A core idea is to create a leap in value for both the company and its buyers by breaking the differentiation/low cost trade-off and to align product
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Surabhi Settikere (A9); @02885512 Pros and Cons of Blue Ocean Strategy Blue ocean strategy makes the competition irrelevant by creating a new market space where there is no competitions. There are many pros and cons of this strategy- the main and considerable advantage of this strategy is the first mover benefit in terms of market penetration where the companies see no competition and hence these companies become the king of the market. These companies never use competition as the benchmark
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Blue Ocean Strategy First Last Marketing - MKT/421 December 15‚ 2014 First Last Blue Ocean Strategy Have you ever wondered how a new product or service seems to appear from nowhere‚ then rises to the most sought after‚ must have in society? The term for an instance of this nature is referred as blue ocean. A description of this term comes from the notion that companies and organizations with similar products have boundaries that are defined and accepted by all competitors. These limitations lead
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Blue Ocean Strategy Paper Abdullah Durani MKT/421 9/3/14 Gwendolyn Mclain Introduction In a marketplace that is always changing and very competitive‚ it can be very hard for a company or organization to set themselves apart from the competition. Companies are constantly aiming to beat out their competitors‚ win over customers‚ and obtain a product that is more desirable than the next companies. These companies are involved in a constant back and forth battle that can be very costly
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Blue Ocean Strategy: FROM THEORY TO PRACTICE W. Chan Kim Renée Mauborgne F or twenty-five years‚ competition has been at the heart of corporate strategy. Today‚ one can hardly speak of strategy without involving the language of competition: competitive strategy‚ competitive benchmarking‚ building competitive advantages‚ and beating the competition. Such focus on the competition traces back to corporate strategy’s roots in military strategy. The very language of corporate strategy is
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BLUE OCEAN STRATEGY SIMULATION ROUND BLUE-1 DEBRIEF RESULTS Theory by W. CHAN KIM & RENEE MAUBORGNE Design and Development by YOUR BLUE OCEAN OFFERINGS 18/11/2013 © STRATX 2 YOUR BLUE OCEAN OFFERINGS What is your Blue Ocean offering? Which customers you target (Path 1‚ 3‚ 5 or combination of 1 and 5) How did you come up with offering? What factors you decided to eliminate‚ reduce‚ raise and create and why? 18/11/2013 © STRATX 3 TO-BE STRATEGY CANVAS – TEAM ALBATROSS What was your
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Chapter-5: Reach Beyond Existing Demand How do you maximize the size of the blue ocean you are creating? This chapter provides a guide to reaching beyond existing demand‚ encouraging companies to challenge the conventional strategy practices of focusing on existing customers and finer segmentation to accommodate buyer differences. Instead of concentrating on customers‚ companies need to look to noncustomers and build on powerful commonalities in what buyer’s value in order to unlock new markets
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Lecture 2014-01-29 Strategy Formation Chapter outline: I. The Issue of Realized Strategy Strategy Formation Activities Strategy Activity Roles II. The Paradox of Deliberateness and Emergence The Demand for Deliberate Strategizing The Demand for Strategy Emergence III. Perspectives on Strategy Formation The Strategic Planning Perspective The Strategic Incrementalism Perspective IV. The Debate and Readings Mission – “Some task‚ duty or purpose that sends someone on their way” (DVM
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Understanding Consumer Behavior: A key to formulating Blue Ocean Strategy Abstract In the era of fast changing consumer preferences and increasing competition‚ companies have always found it tough to survive in the market that gets tougher at a faster pace than ever. Blue ocean strategy can be a good strategic move by the company to move ahead of others‚ ahead of those trapped in the red ocean strategy. As Blue ocean strategy calls for creating the uncontested market space‚ making the competition
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TeleGeography | Data-driven telecommunications market research 2011) Figure 4 - Red ocean vs. Blue ocean strategies (Retrieved fromKim and Mauborgne 2012) 11 Figure 5 - Strategy Canvas (retrieved from Kim and Mauborgne 2012) Figure 6 - Strategic canvas Skype (Own illustration based on conference Jonathan Rosenberg 2012) 12 Figure 7 - Four Actions Framework (retrieved from Kim and Mauborgne 2012) Figure 8 - Skype still in the "blue ocean" (retrieved from Focus.com and CreditScore 2011) 13 Figure 9 - 3 Tiers of
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