"Apple brand equity and apple s customer franchise" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 2 of 50 - About 500 Essays
  • Powerful Essays

    Apple Inc.‚ is an American multinational corporation start with a focus on designing and manufacturing consumer electronics and closely related software products. Established by Steve Jobs and Steve Wozniak‚ in Cupertino‚ California on April 1‚ 1976. Apple develops‚ sells‚ and supports a series of personal computers‚ portable media players‚ mobile phones‚ computer software‚ and computer hardware and hardware accessories. As of December 2007‚ the company operates about 200 retail stores in five

    Premium Apple Inc. Marketing Macintosh

    • 1382 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    1.0 Introduction APPLE Apple Inc.‚ formerly Apple Computer‚ Inc.‚ which is a multinational corporation that creates consumer electronics‚ computer software‚ and commercial servers‚ and a digital distributor of media content. On 1 April 1976‚ Apple was established in Cupertino‚ California and incorporated on 3 January 1977. The founders are Steve Jobs and Steve Wozniak who started with a Apple’s computer company in the year 1976. Apple has expanded into a very complex company that specializes

    Premium Apple Inc. App Store

    • 7748 Words
    • 31 Pages
    Powerful Essays
  • Powerful Essays

    group 4: Bad apple. Though all of you seem quite tired after hearing a lot of presentations‚ we highly appreciate your attendance today. Firstly‚ let me introduce 6 members of our group: …. Have you ever heard about Apple.inc? I’m sure you all know about this as it’s so famous of high-tech products. So today‚ we ’re very pleased to be here to talk about a topic that we think very close to all of you : Apple- the best global brand. Which reason makes us talk about Apple it’s because Apple has a large

    Premium Apple Inc. Steve Jobs

    • 2240 Words
    • 9 Pages
    Powerful Essays
  • Better Essays

    Apple

    • 1208 Words
    • 4 Pages

    Strengthens Brand reputation and awareness Apple Inc. has developed both band equity and brand awareness among the consumers in the electronic industry for nearly forty years. The brand equity of Apple Inc. will allow iwatch to be priced at a high rate due to the value the consumer will place in the product. Current Apple user and potential Apple consumers will want to buy an iwatch due to their brand awareness to Apple Inc. They have used more than one device of Apple‚ and they think that Apple fulfill

    Free Apple Inc. Mobile phone Steve Jobs

    • 1208 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    apple

    • 518 Words
    • 3 Pages

    Apple Inc strategy Apple designed the balanced scorecard (BSC)to make senior management ’s attention to the scope and no longer confined to a gross profit rate ‚return on equity and market share strategy. One pair of Apple’s strategic thinking is very familiar with the management of a small steering committee to select one from the five aspects of evaluation should focus on the type and identified several ways in each type of evaluation . On the financial side ‚ Apple’s emphasis on shareholder value

    Premium Apple Inc. Strategic management Marketing

    • 518 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Customer Value Based Analysis (CVF Approach) Apple’s brand name has a very highly valued name in society. As an American‚ it is common for people of all ages and demographics to be a customer of Apple. It is prestigious yet also almost considered the normal in today’s society to have an Apple iPhone‚ Apple iPad‚ Apple iPod‚ or Apple Macbook. Society values Apple as having a high quality product that consumers can rely on but this also comes at a price. Most customers of Apple are just below

    Free Apple Inc.

    • 885 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Apple

    • 1868 Words
    • 8 Pages

    1-Explain Apple`s business and IT strategy .What ‚ in Specific ‚ aspect in the strategy you believe boosted apple? illustrate . Apple starts as a computer manufacture ‚ they have a mission to make the computer easy to use by people ‚ in their early commencement they became a leader in computer market . However ‚ this success collapse due to high cost compared with the competitors who have cheap computers that which led Apple`s to many loss in many periods . After that Apple come again with

    Premium Apple Inc.

    • 1868 Words
    • 8 Pages
    Better Essays
  • Better Essays

    apple

    • 1615 Words
    • 7 Pages

    From Failure to Success Since its inception in 1976‚ Apple Inc. has been largely successful and has experienced incredible expansion. Technological innovation‚ appealing product lines‚ and a focus on superior customer service have all contributed significantly to the growth that Apple has enjoyed over the years. Even the strongest companies experience major missteps as seen by Apple’s Power Mac PC supply chain disaster of 1995. Despite the detrimental consequences at the time‚ this disaster led

    Premium Apple Inc. Gil Amelio Inventory

    • 1615 Words
    • 7 Pages
    Better Essays
  • Best Essays

    Apple

    • 2531 Words
    • 10 Pages

    Apple Inc. Written by John Smith August 2011 Table of Contents Abstract 3 Company History 4 Current Financial Health 5 Stock Performance 7 Bonds 11 Conclusions 12 Works Cited 13 APPENDIX I: APPLE’S SELECTED FINANCIAL DATA 15 APPENDIX II: APPLE’S CONSOLIDATED STATEMENTS OF OPERATIONS 16   Abstract Apple Inc. (Apple) is an American corporation that specializes in consumer electronics and software. Founded in 1976‚ it is difficult not to see their products anywhere

    Premium Apple Inc. P/E ratio Steve Jobs

    • 2531 Words
    • 10 Pages
    Best Essays
  • Powerful Essays

    Apple

    • 4135 Words
    • 17 Pages

    Personal and Professional Development ISYS 10211 Apple Inc. John Stefan (A2203) Hassan Hameez Muhammad Hassanul hadi Iqbal (A2204) John Stefan (A2203) Hassan Hameez Muhammad Hassanul hadi Iqbal (A2204) Done by: Contents 1. Introduction 2. The Development and nature of the profession 3. How the company have influenced society 4. Professionalism and Ethics 5. The Ongoing Development of IT Professionals 6. Conclusion 7

    Premium Apple Inc. Steve Jobs

    • 4135 Words
    • 17 Pages
    Powerful Essays
Page 1 2 3 4 5 6 7 8 9 50