"Apple brand extension" Essays and Research Papers

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    Apple Swot

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    SWOTApple SWOT Strengths o   Apple Love: “The majority of IBM and compatible users ‘put up’ with their machines‚ but Apple’s customers ‘love’ their Macs” o   Perception of being a “hip” alternative & cultural force o   Multimedia & design capabilities/software o   Now compatible with Windows/Microsoft Office suite‚ and supports plug and play “peripherals” such as printers designed for Wintel PCs o   Intel allowed Macs to run Windows and thus remove a long-standing disadvantage o

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    Apple Market

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    Apple changed its company name from Apple Computer to Apple Inc in 2007. And with this name change‚ the chief element of Apple strategy is to let consumer know‚ it is not just a computer company‚ but a company provide other products‚ such as iPod‚ iTunes‚ and iPhone. In Sculley Years‚ Apple’s chief element was to be versatile compare to IBM‚ and it will be the complete desktop solution with desktop publishing. Also‚ Mac wants to have a closer relationship with its customers‚ which is called love

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    Apple Company

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    COMPANY APPLE COMPUTERS INC. An overview of Apple computer Inc. Some may not see it as necessary but I have included it so the reader can gain a better understanding of this project. Who are they?  A Silicon Valley computer company  Based in Cupertino‚ California and founded April 1st 1976  Famous for helping the personal computer revolution to commence  Known worldwide for the success of their hardware including the iPod and the iMac. O ne of the main reasons that I have chosen

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    Apple Store

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    Identify at least three ways in which HRM/L&D activities support an organisation in meeting its goals and business objectives Identify at least three ways in which HRM and L&D professionals support line managers and their staff. Task 1 Apple Inc. is a global corporation with its headquarters based in Cupertino‚ California. Steve Jobs‚ Steve Wozniak and Ronald Wayne established the company in 1976. It is well

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    Apple Issues

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    of empowering individuals and leading his vision one person-one computer‚ Apple succeeded to launch the first version of Apple II in 1977. It was the first computer non-professional people could use right out of the box. Leading to further development and the introducing of the Macintosh in 1984. Apple was very innovative and was leading technology when it came to Graphic User Interfaces. However the main issue why Apple was not globally successful was because of their own saying to want to create

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    foxconn apple

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    was still questionable and seems like be unethical by some people. Apple can make significant profit on the sale of its products considering the price of Apple’s products and what its supplier’s workers outside of the USA are getting paid. As we can see‚ in 2010 the wages of Foxconn worker was about 900 Yuan ($143 per month).Apple’s newest iPhone costs minimum of $200 with a wireless company contract.So.it is convenient for Apple to continue business with Foxconn as it still able to gain profit from

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    Apple Company

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    Apple is not the most valuable company in the history of the world. It’s not even Microsoft‚ which was reported to have been toppled by Apple today. It’s IBM by a long shot. Apple’s $661 billion market share does not account for inflation.  With inflation in account‚ IBM remains the historic winner with a 1967 value of $1.3 trillion.   The Columbia Journalism Review put this into perspective today by calling out the press for their over zealousness in hoping to tell a  story about Apple

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    Apple Recruit

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    Apple is all about pushing the envelope about doing the best thing possible. And that’s different from any companies in the street. A lot of companies in terms of making it the highest quality or the most colleges and they will stop at some points because it’s too hard. And Apple will never give up because it’s too hard or it’s impossible. There’s no company in the world‚ where there is such as a reverence of expertise. You won’t come to Apple unless you’re really good at what you do. The reason

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    Brand Recognition

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    Lindgreen‚ A.‚ Beverland‚ M.‚ Vanhamme‚ J.‚ & van Wijk‚ R. (2007). Why pass on viral messages? Because they connect emotionally. Business Horizons‚ 50(4)‚ 291—304. Dobele‚ A.‚ Toleman‚ D.‚ & Beverland‚ M. (2005). Controlled infection! Spreading the brand message through viral marketing Business Horizons‚ 48(2)‚ 143—149. Dove. (2007). Campaign for real beauty. Retrieved July 7‚ 2008‚ from http://www.campaignforrealbeauty.com/ DuPont. (2008). DuPontTM StormRoomTM with KEVLAR1: Product information. Retrieved

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    Brand Quiz

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    POLYMER notes on a trial basis ? Ans. 10 Rs Q3.. What is the financial instrument through which Warren Buffett is iinvesting 5 bn $ in Bank of America ? Ans Preference shares Q4. On resignation of Steve Jobs who has taken over as the CEO of Apple ? Ans Tim Cook Q5.”That guy is never going to make it. He doesn’t get technology. He’s just a salesman.’About whom did Ed Land‚ Polaroid CEO say this ? Ans. Steve Jobs Q6. In the midst of the Anna fever in India which co has launched an OS called

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