IMPACT OF BRAND AWARENESS ON CONSUMER DECISION MAKING Extent to which a brand is recognized by potential customers‚ and is correctly associated with a particular product Expressed usually as a percentage of target market‚ brand awareness is the primary goal of advertising in the early months or years of a product’s introduction.( Noel. K‚ Francoise. R. 1995)‚ Brand awareness‚ In general‚ means the extent to which a brand associated with a particular product is documented by potential and existing
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national economic‚ political system‚ government policy and law. Apple design‚ develop and market numerous product and service lines. They sell their products to education‚ consumer creative professional‚ business and government customers. While apple seems to display numerous products and conduct business on different segments‚ it is legitimate to wonder what the company is really good at? Too much diversity is exactly what crushed Apple during the John Scully days. （一）、政治、法律环境 指一个国家的政治制度、体制、政治形式、方针政策、法律法规等方面。它包括了：
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GAAP v. non-GAAP: Impacts on Financial Statements A non-GAAP financial measure is a numerical measure of past or future financial performance‚ financial position or cash flows that includes amounts that are excluded from the most directly comparable GAAP measure or excludes amounts that are included in the most directly comparable GAAP measure. Some common examples of non-GAAP earnings measures are cash earnings‚ operating earnings‚ EBITDA and FFO. The non-GAAP numbers impact revenue numbers without
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On September 5‚ 2007‚ Apple and Starbucks announced that they entered into an exclusive partnership to provide end users the opportunity to download music through iTunes. In order to access the service‚ a customer goes to a participating Starbucks location with their iPod® touch‚ iPhone™ or PC or Mac® running iTunes. The device automatically recognizes the iTunes Wi-Fi Music Store using a high-speed Wi-Fi wireless network. There is no connection fee or hotspot login required. An icon pops up on their
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Apple Inc. 2010 Apple’s Competitive Advantages Apple was the first company that launched computers for personal use but by 2010 the company viewed itself as mobile device company. The competitive advantages for Apple throughout history have been ease of use‚ industrial design and technical elegance. Apple designed its products from scratch using chips‚ disk drives and monitors. For instance the iMac that came out in august 1998 was available to buy with colorful translucent cases with an eggshell
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An Apple a Day Keeps the Doctor Away Eating Healthy and exercise are essential to the health and well-being of all people. A healthy diet along with exercise can help you live longer‚ feel better about better food choices; provide you with more energy‚ help you stay at a healthy weight‚ and help you fight stress. Do you want to live longer and be healthier? Then make that first step and maximize the benefits from being active and eating healthier. It is important to make sure and eat fruits
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and canvas. Most of these raw materials are available in the countries where the manufacturing takes place‚ however most of the development of the technology takes place in the United States. Nike is a successful and popular brand. It spends US$1 billion on marketing the brand each year‚ this is equal to ten per cent of the brand’s total revenue Below is an example of a slogan of one of the critics of Nike. Oxfam Australia has been campaigning for thirteen years to get Nike to make sure workers are
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Bargain Brand vs. Brand Name Introduction In this lab the main purpose was to research for a company that made bargain brand products to see if college students equally like bargain bands to name brands. The experiment that was preformed was based solely on the taste of the products. To be sure the only thing that affect the experiment was taste‚ the experiment was made a single blind experiment‚ which is simply the administer knows which product is which but the test subject does not. To start
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University of San Carlos School of Business and Economics Department of Business Administration CES REPORT Submitted By: Djahara B. Sani Submitted To: Mrs. Janet Pontevedra August 31‚ 2011 1. The CES activity I have participated in was the USC Trade Fair of the Business Administration and KNN (KapamilyaNegosyo Na) last August 22-26‚ 2011. It was a four - dayactivity of exhibiting and selling different products at the USC WrockledgeYard during the USC University Days. All the BA
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BRIEF GLANCE AT THE FY2005 RESULTS In the fiscal year that ended September 2005‚ Apple reported revenues of US$13‚931M‚ an increase of 68.3% over the preceding year. The Operating Income in FY2005 was US$1650M‚ an increase of 406.1% over the 2004 figure. Net Income also similarly increased by 383.7% in FY2005 to US$1335M. Additionally‚ Total Assets increased by 43.49% to US$11‚551M. Total Liabilities increased by 37.36% to US$4‚085M‚ but Total Debt remained at US$0. Shareholders benefited in
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