profession. In a way Virgin American is implementing a sort of brand extension strategy. “Here on Biz” is essentially a new product that is synonymous with the Virgin America name giving the app a more recognized brand backing for more effective marketing. Although this app is still in the introduction stage‚ many positive responses to the app seem to indicate a long‚ strong growth stage in the near future. This new app brand extension has performed well in the airline business and responded well
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Q1.Select any brand and evaluate brand extension strategy followed by the company Ans: Brand Extension can be defined as the usage of an established brand name in new product categories. In other words‚ it is a marketing strategy in which a firm that markets a product with a well-developed image uses the same brand name but for a new product category. This new category to which the brand is extended can be related or unrelated to the existing product categories. Brands use this as a strategy
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about ninety percent were introduced as line extensions. About five percent were introduced as brand extensions and only fewer than five percent were introduced with a new brand name. Despite the popular use of line extensions in practice‚ relatively little academic research has focused on consumers’ responses to line extensions. Line extension and brand extension are two different things where it address the marketing of commercial goods where brand extension refers to the recognized product or company
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Company of the Year. It was also voted Long Haul Operator of the Year at the Travel Trade Gazette Awards and topped the tourism category in the 2010 UK Customer Services Index. Virgin is known for applying its brand values across many sectors‚ making it arguably one of the most diverse brands in the world. Throughout its history‚ Virgin has focused on quality and service and strives to offer industry innovation. There are now more than 200 Virgin-branded companies worldwide‚ a testament to its diversity
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INTERNATIONAL BUSINESS STRATEGY OF PARENT COMPANY When a firm decides to go international with their business they must face many competitive decisions. Two of the most important decisions a company will face are the pressures for cost reduction and pressures for local responsiveness. The pressure of cost reduction forces a firm to lower their value of the cost of creation. Firms can outsource to places where costs of their products are much cheaper or they can mass-produce a standardized product
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Case 9 Apple: People and Design create the future 1. What examples can you find that illustrate Apple’s core culture and observable culture elements: stories‚ heroes‚ symbols‚ rites and rituals? In the actuality some of the illustrations of Apple’s core culture are A better digital future‚ and Apple computers everywhere‚ the Apple Logo it is all nation recognized‚ apple is controlling people minds‚ and other illustration that I found in my research are motivation(inspiration)‚ innovation‚
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A STUDY OF MAGGI BRAND EXTENSION AND REPOSITIONING INTRODUCTION The report entitled “A study of Maggi Brand Repositioning and Extension” deals with the study of Maggi brand that was launched in India in the year 1983‚ by Nestle India Limited‚ which became synonymous with noodles. This research paper tries to find a solution to a real life problem of Maggi to launch its products as a Healthy Product. The introduction provides the company background‚ operational & other important information
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Apple Inc.‚ is an American multinational corporation start with a focus on designing and manufacturing consumer electronics and closely related software products. Established by Steve Jobs and Steve Wozniak‚ in Cupertino‚ California on April 1‚ 1976. Apple develops‚ sells‚ and supports a series of personal computers‚ portable media players‚ mobile phones‚ computer software‚ and computer hardware and hardware accessories. As of December 2007‚ the company operates about 200 retail stores in five
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group 4: Bad apple. Though all of you seem quite tired after hearing a lot of presentations‚ we highly appreciate your attendance today. Firstly‚ let me introduce 6 members of our group: …. Have you ever heard about Apple.inc? I’m sure you all know about this as it’s so famous of high-tech products. So today‚ we ’re very pleased to be here to talk about a topic that we think very close to all of you : Apple- the best global brand. Which reason makes us talk about Apple it’s because Apple has a large
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1.0 Introduction APPLE Apple Inc.‚ formerly Apple Computer‚ Inc.‚ which is a multinational corporation that creates consumer electronics‚ computer software‚ and commercial servers‚ and a digital distributor of media content. On 1 April 1976‚ Apple was established in Cupertino‚ California and incorporated on 3 January 1977. The founders are Steve Jobs and Steve Wozniak who started with a Apple’s computer company in the year 1976. Apple has expanded into a very complex company that specializes
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