"Apple brand extension" Essays and Research Papers

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    The Law of Line Extension

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    The Law of Line Extension Definition The Law of Line Extension has been created with the belief that a company should not overextend themselves to the point that they want to encompass an entire market of many different products at the cost of losing their market share. Many companies are able to rise to the top of their market to become first in class for their product. There are times when a product or the company that has created and established a first in class product begins to achieve a

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    Apple

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    The Brand "Without the brandApple would be dead‚" Gobe said. He tells how brands have established deep‚ lasting bonds with their customers. Apple‚ of course‚ is the archetypal emotional brand. It’s not just intimate with its customers; it is loved. "Apple is about imagination‚ design and innovation;" Gobe argued that‚ in some cases‚ branding has become as powerful as religion”. Research shows that Apple triggers a religious reaction from certain consumers. Of course when it’s considered as

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    apple

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    From Failure to Success Since its inception in 1976‚ Apple Inc. has been largely successful and has experienced incredible expansion. Technological innovation‚ appealing product lines‚ and a focus on superior customer service have all contributed significantly to the growth that Apple has enjoyed over the years. Even the strongest companies experience major missteps as seen by Apple’s Power Mac PC supply chain disaster of 1995. Despite the detrimental consequences at the time‚ this disaster led

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    Product Line Extension

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    A product line extension is the use of an established product’s brand name for a new item in the same product category. Line Extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors‚ forms‚ colors‚ added ingredients‚ package sizes. This is as opposed to brand extension which is a new product in a totally different product category.Line extension occurs when the company lengthens its product line beyond its current range

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    Apple

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    Apple Inc. is the largest publicly traded company in the world by market capitalization. Overtopping ExxonMobil by some $60 billion‚ (CNN‚ 2012) as well as the largest technology company in the world by revenue and profit‚ worth more than Google and Microsoft combined. (Appleinsider.com‚ 2012)Fortune magazine named Apple the most admired company in the United States in 2008‚ and in the world from 2008 to 2011.All these facts caused my interest in studying in Apple Inc.’s backgrounds‚ financial data

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    Apple

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    It is not difficult to enter the industry because the entry barriers are high. Threat of new entrants to Apple is low because it may affected by magnitude of entry barriers‚ such as 1. Advanced technologies requirements Advanced technologies make new competitors more difficult to enter the market which Apple enjoys a slight advantage here because of Apple have a lot of experience in creating software and hardware. New competitors have to develop those technologies before effectively competing

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    Apple

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    Personal and Professional Development ISYS 10211 Apple Inc. John Stefan (A2203) Hassan Hameez Muhammad Hassanul hadi Iqbal (A2204) John Stefan (A2203) Hassan Hameez Muhammad Hassanul hadi Iqbal (A2204) Done by: Contents 1. Introduction 2. The Development and nature of the profession 3. How the company have influenced society 4. Professionalism and Ethics 5. The Ongoing Development of IT Professionals 6. Conclusion 7

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    Apple

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    Apple Learning Team D BIS 320 04/14/2014 Greg Chavarria Apple Apple Inc. is a consumer’s electronics company that was first founded by Steve Jobs‚ Ronald Wayne and Steve Wozniak on April 1‚ 1976 in Cupertino‚ CA. Apple Inc. is known for designing innovative and cutting edge consumer electronics‚ software‚ applications‚ phones‚ and personal computers etc. What makes Apple successful is how the founders are able to keep up with technology without sacrificing the company objectives. Their products

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    Apple

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    Strengthens Brand reputation and awareness Apple Inc. has developed both band equity and brand awareness among the consumers in the electronic industry for nearly forty years. The brand equity of Apple Inc. will allow iwatch to be priced at a high rate due to the value the consumer will place in the product. Current Apple user and potential Apple consumers will want to buy an iwatch due to their brand awareness to Apple Inc. They have used more than one device of Apple‚ and they think that Apple fulfill

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    Apple

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    Apple Inc. 2008 - Management Information Systems ในเดือนมกราคม ปี2007 สามทศวรรษหลังจากมีการจัดตั้งบริษัท Apple Computer ได้เปลี่ยนชื่อเป็น Apple Inc. ซึ่งจากการเปลี่ยนแปลงนี้ได้เป็นการส่งสัญญาณว่าบริษัทได้ปรับเ ปลี่ยนสถานะจากที่เคยเป็นผู้ขายMcintosh personal computer เป็นหลัก แต่ถึงอย่างไรก็ตามยอดขายจากMacก็ยังคงมีความสำคัญกับ Apple เพียงแต่มีความสำคัญน้อยลงกว่าครึ่งหนึ่ง ซึ่งในปีต่อมาApple ประสบความสำเร็จจากกการทำธุรกิจเกี่ยวกับ PC โดยในเดือนธันวาคม Appleทำกำไรได้ประมาณ 1.6 พันล้านดอลลาร์

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