Event sponsorship as a value creating strategy for brands Dimitra Papadimitriou University of Patras‚ Patra‚ Greece Artemisia Apostolopoulou Robert Morris University‚ Moon Township‚ Pennsylvania‚ USA‚ and Theofanis Dounis University of Patras‚ Patras‚ Greece Abstract Purpose – The present research involves corporations that served as Grand National Sponsors of the Athens 2004 Olympic Games and aims to explore whether a strategic approach was employed in the acquisition and management of
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I would like to use the Value Chain Analysis to study the importance of the Human Resources function in the study of a firm’s value chain. However‚ the latest trend has been the outsourcing of HR especially the transactional roles in HR as they are seen as non-value adding and a non-differentiator in the value chain. Some of the areas of HR that are in the process of being outsourced are Recruitment‚ Payroll processing‚ Training‚ Benefits Management‚ etc. These areas are seen as transactional
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Value Chain and Competitive Forces: Effects of Information Technology Module 2 Case John Dow ITM524: Fundamentals of Information Technology Management Dr. Somebody Somebody February 4‚ 2012 Introduction Businesses are established with the sole reason to provide a product or service to a customer with the intend to make a profit. The amount of time‚ effort‚ and resources spend should generate a profit. Then‚ the profit depends
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FORECAST PROCESS IMPROVEMENT • LESSONS FROM SUCCESSFUL COMPANIES THE VALUE OF INFORMATION SHARING IN THE RETAIL SUPPLY CHAIN: TWO CASE STUDIES Tonya Boone and Ram Ganeshan PREVIEW Retail supply chains are complex‚ with each company in the chain having multiple echelons of distribution. Forecasting and requirements planning are further challenged by managers’ reliance on “local” rather than chain-wide retail demand to make key operational decisions. A frequent consequence is the bullwhip effect
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|03 | |Coca-Cola: PEST Analysis |03 | |Value Chain Analysis: |05 | |IS/IT Strategy of Coca-Cola:
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Apple Inc. is the largest publicly traded company in the world by market capitalization. Overtopping ExxonMobil by some $60 billion‚ (CNN‚ 2012) as well as the largest technology company in the world by revenue and profit‚ worth more than Google and Microsoft combined. (Appleinsider.com‚ 2012)Fortune magazine named Apple the most admired company in the United States in 2008‚ and in the world from 2008 to 2011.All these facts caused my interest in studying in Apple Inc.’s backgrounds‚ financial data
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What specific role does logistics play in supply chain operations? Logistics is the primary conduit of product and service flow within a supply chain arrangement. It is the work required to move and to position inventory throughout a supply chain. It is a combination of order management‚ inventory‚ transportation‚ warehousing‚ material handling and packaging as integrated throughout a facility network. Logistics is essential for effective supply chain connectivity. 1.4 Compare and contrast anticipatory
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supply chain of the new Apple iPhone and‚ at some point‚ the supply chain of the Apple TV‚ hoping that this might help to demonstrate the complexity involved in manufacturing the Apple iPhone — a feature-rich product I wish I could have‚ if I could afford it (update: I’ve had several iPhones now). I conducted some research and found some interesting information on the suppliers of the Apple iPhone. My data comes from The Wall Street Journal‚ January 14‚ 2007; Supplier Code of Conduct‚ Apple Corporation;
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With a portfolio as diverse as Google’s‚ what are the company’s core brand values? Is Google doing the right thing by diversifying into so many different product/service areas and taking on so many potential competitors (cloud computing‚ smart phones‚ high-speed Internet service‚ etc.)? Despite Google’s diverse portfolio‚ the company manages to maintain a very people-focused set of core brand values. Google’s core brand values consist of maintaining its position as the leading organizer of information
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The Innovation Value Chain of Outbound Open Innovation Yan Ailing1‚ Jiang Hong2 School of Business Administration‚ Zhejiang Gongshang University‚ Hangzhou‚ China. E-mail: alyan@foxmail.com. 2 Institute of Policy and Management‚ Chinese Academy of Science‚ Beijing‚ China. 1 Abstract Open innovation is the focus of academic attention. As one type of open innovation‚ outbound open innovation is central to the survival and growth of firms‚ and ultimately to the health of the economies of which they
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