Centre Number Surname Other Names Candidate Signature Candidate Number For Examiner’s Use Examiner’s Initials Question Mark General Certificate of Education Advanced Subsidiary Examination June 2012 1 2 TOTAL Business Studies Unit 2 Managing a Business 9.00 am to 10.30 am Monday 21 May 2012 BUSS2 For this paper you must have: a calculator. Time allowed 1 hour 30 minutes Instructions Use black ink or black ball-point pen. Fill in the boxes at the top of this page
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Jason Peters MGMT 1125 Case 2 Questions 1. Social Responsibility is such an important concept in today’s world. If you do not practice it or worse‚ do the opposite‚ you will most likely find your company failing. I believe that every time a tree is cut down‚ a new one should be planted. If industrials are not conscious of their effect on different habitats and ecosystems‚ Earth will surely fail. Starbucks launched the Shared Planet website with three main goals: to achieve ethical sourcing‚ environmental
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Inc. Expedia‚ Inc. (Expedia) is an online travel agency and is a parent company to some of the world’s leading online travel brands‚ including‚ among others; Expedia‚ Hotels.com‚ Hotwire.com and trivago. Expedia caters to need of both leisure and business travellers in over 70 countries through their 150 websites‚ and connects them to 435.000 bookable properties and more than 400 airlines. The primary source of income for Expedia is generated through transactions involving the booking of hotel reservations
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Apple Inc strategy Apple designed the balanced scorecard (BSC)to make senior management ’s attention to the scope and no longer confined to a gross profit rate ‚return on equity and market share strategy. One pair of Apple’s strategic thinking is very familiar with the management of a small steering committee to select one from the five aspects of evaluation should focus on the type and identified several ways in each type of evaluation . On the financial side ‚ Apple’s emphasis on shareholder value
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production. Case Study 2-1 Ethics Case: Brixton Surgical Devices No‚ Ed and Robin’s decision on boosting inventory and persuading their customers with discounts in the fourth quarter is unethical. Their acts to scheme and manipulate production will have an impact on the investors. The shareholder value is based on the “business value‚” which is estimated based upon the present value of the forecasted cash flows. Ed and Robin are giving them a false perception of their business value. The idea
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Management of human resource has always been a critical task and must be looked after at all times. At Eezee Business Machines (EBM)‚ the marketing manager is concerned about the deterioration of employee engagement in the marketing department. Business problem: “Has employee engagement been affected in the marketing department at EBM leading to a communication problem?” Plan to collect data: The author shall gather information through primary data and secondary data from the human resource and
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Apple‚ Inc. A Case Study in External Communication Executive Summary Background: On June 25‚ 2010 Apple released the iPhone 4. With its sleek‚ new‚ stainless steel frame design‚ thousands of people rushed to buy Apple’s latest gadget. Apple and its partner carriers received 600‚000 pre-orders for the iPhone 4s in the first 24 hours‚ making it the largest number of pre-orders Apple had received in a single day for any device up to that time. By the end of the month‚ Apple had sold over 1.7
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Business Research Appie Case January 13‚ 2011 Appie is a retail chain that owns four supermarkets in Tilburg. These include two conventional supermarkets (the Appie stores)‚ a convenience supermarket (Appie-To-Go) and a hypermarket (Appie-XL). Recently‚ the manager responsible for the Tilburg Appie supermarkets hired a market research agency to learn more about his customers. This agency held in total 110 surveys with Appie customers in Tilburg. These interviews were held outside the Appie
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A production concept is the oldest of the concepts in business. Business concerned itself primarily with production‚ manufacturing‚ and efficiency issues. It holds that consumers will prefer products that are widely available and inexpensive. Managers focusing on this concept concentrate on achieving high production efficiency‚ low costs‚ and mass distribution. They assume that consumers are primarily interested in product availability and low prices. This orientation makes sense in developing countries
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Understand different types of business information Shivani Bachoe and Janay Adriaan Iems1c 18 november 2012 Introduction. we have to look for a hospitality business we choose MacDonald’s‚ because it’s one of the largest hospitality business over the world. And we want to know how they to it there table of contents: 1. Investigate a hospitality event business 2. Present the obtained information 3. Analyze different types of business information 4. Evaluate
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