Apple offers a range of products‚ mobile communication and media devices‚ personal computing products‚ and portable digital music plays‚ as well as a variety of software‚ services‚ peripherals‚ networking solutions and third party hardware and software products. Their four main products are the iPhone‚ iPad‚ Mac‚ and iPod. Apple has strong competition when it comes to mobile devices. Apple has recently surpassed their leading competitor‚ Samsung Electronics Co. to become the top mobile-phone
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Questions: What do you think was the main reason for Ipone’s success in America? ➢ Innovations ➢ Apple retail stores ➢ Emphasis on design ➢ Digital music player’s success ➢ Successful marketing effort - meet the expectation - mystique ➢ Good service plan (unlimited data with direct internet aceess‚ visual voicemail and a host of other goodies) 4Ps: Product: Fashionable‚ new advantages. Promotion: Tv campaign Price： Consumer psychology Place With tough competition from
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advantages? Use Barney’s framework. Apple thrives in its industry as a result of its competitive advantage over the other companies in the PC‚ smart phone‚ and tablet industries. When looking at apples competitive advantages‚ it is best to consider Barney’s VRIO framework. Barney states that the key components of competitive advantage are value‚ rareness‚ imitability‚ and organization. Apple has mastered capitalizing on these four components of competitive advantage. Apple creates value to its customers
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Apple Inc. in 2012 questions 1. What‚ historically‚ have been Apple’s competitive advantages? 2. Analyze the personal computer industry. Why did Apple struggle historically in PC’s? 3. How sustainable is Apple’s competitive position in PCs‚ MP3 players and smartphones? 4. What are Apple’s long-term prospects for the IPAD? 5. What advice would you offer the new CEO Tim Cook? 1. What‚ historically‚ have been Apple’s competitive advantages? 2. Analyze the personal computer industry. Why did Apple
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Case summary Apple Inc. in 2012 Apple and its History Steve Jobs and Steve Wozniak founded Apple in California in 1976. Their mission was to introduce an easy to use computer to market‚ which led to a computing revolution and quickly became the industry leader by selling more than 100‚000 Apple IIs in 1980. After IBM entered PC market‚ IBM PCs‚ which used Microsoft’s DOS (OS)‚ gained more market share and became the new standard for the PC industry. At the same time‚ Apple introduced the
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Apple Inc. in 2010 Case Study MGMT 430 Bryan Drew King Executive Summary After almost going bankrupt in 1996‚ Apple Inc.‚ formerly known as Apple Computer‚ was a part of a booming computer industry in the 1980’s and 1990’s. With numerous CEO’s at the helm‚ it saw profits climb‚ drop and climb again over periods of time. The following discusses Apple’s Financial Assessment‚ both Internal and External analysis and‚ in conclusion‚ provides a recommendation that Apple slows down its product development
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Objective of Case study: Let’s start the whole story with the evolution of the term "Apple Inc." It was the name given to a company in 1996 just after it went almost bankrupt which started off as "Apple Computer". Apple Inc. in 2010 is celebrating smashing success in almost every measures - be it ’over faithful customers’‚ ’rapid growth’‚ ’high profits’ or spectacular accomplishments since beginning in terms of ’innovation accomplishments’ and amalgamation of these features has raised the expectation
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Case Study Apple Inc. iPod Touch In spite of Apple Inc’s increasing net sales in the last three years‚ iPod net sales are decreasing at an alarming rate (Table 1). This paper will provide an analysis of the market forces driving sales of the iPod and make suggestions for recovery of sales by focusing on the iPod Touch platform. An overview of Apple Inc (Apple) is provided‚ then several analytical tools are used to provide insight to both the internal and external environment that Apple is operating
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Opening Case Questions 1. What might have happened to Apple if its top executives had not supported investment in iPods? The iPods have revolutionized the way Americans buy‚ listen and enjoy their favorite music. In just a few short clicks‚ consumers across the globe can download that "oldie but goodie" taking them "back down memory lane". However‚ the investment in the iPods was only just the beginning for Apple. It opened the door to a whole new portfolio of sleek. fun and clever technological
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Design Features Performance OS X Lion Built-in Apps Tech Specs Built on a rock-solid UNIX foundation‚ OS X is engineered to take full advantage of the technologies in every new Mac. And to deliver the most intuitive and integrated computer experience. Hardware and software made for each other. Since the software on every Mac is created by the same company that makes the Mac‚ you get a fully integrated system in which everything works together perfectly. OS X works with the
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