Apple Case Study 1) General Environment Analysis (10 points) 1a. Identify what Apple’s primary industry or (industries—Apple is present in multiple industries) is (0.5point). Apple’s Primary Industries are: Personal Computers‚ Digital Music/Media‚ Computer Software‚ Handheld Gaming‚ Digital Reader‚ Portable Music/Media Player‚ and Telecommunication. 1b. Identify who Apple’s direct competitors (in multiple industries) are (0.75 point). Microsoft‚ Dell‚ Gateway‚ Alienware‚ Zune
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Table of contents 1. Introduction 1.1. Conceptual Framework and Study Design 2. An overview about Nokia 2.1. Facts and Figures 3. Problems and Causes 3.1. Problems 3.2. Causes of Problems 4. Analysis Tools‚ applied for Nokia 4.1. Porter Competitor Analysis 4.2. Porter’s Five Forces Analysis 4.3. SWOT Analysis 4.4. Scenario based planning 5. Possible Solutions for Nokia 5.1. Strengthen Nokia’s Research & Development Department 5.2. Find allies in the US American market
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4. List three SCM metrics Apple should track‚ along with the reasons these metrics will add value to Apple’s business strategy. SCM metrics could include * Back order * Customer order promised cycle time * Customer order actual cycle time * Inventory replenishment cycle time * Inventory turns All of these metrics will add value to Apple by giving them insight into current production and order fulfillment issues. 1.INVENTORY TURN In its eighth annual Supply Chain
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have more bargaining power. The threat of suppliers in the Pc‚ tablet and smart phone industry can be said to be very high since there exists very few suppliers of digital signaling chips and operating systems. TexasInstruments as noted by Forbes(2010) is the major supplier of signaling chips to various computers and
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Apple Inc. in 2010 Case Study MGMT 430 Bryan Drew King Executive Summary After almost going bankrupt in 1996‚ Apple Inc.‚ formerly known as Apple Computer‚ was a part of a booming computer industry in the 1980’s and 1990’s. With numerous CEO’s at the helm‚ it saw profits climb‚ drop and climb again over periods of time. The following discusses Apple’s Financial Assessment‚ both Internal and External analysis and‚ in conclusion‚ provides a recommendation that Apple slows down its product development
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Magical Apple Apple’s over-arching company strategy follows an innovative‚ mysterious and customer-centered strategy. One of the main reasons for Apple’s success has to do with their large commitment to satisfying customers while continuously innovating their products and design without creating a sense of “too much” or confusing their consumers through new operating systems. These goals‚ which create a unique and successful company‚ are achieved through the ways in which they use the five key
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Please divide Apple ’s history into periods and trace the changes in business models that took place over these periods. Apple history is explained in the case history from 1972 – 2006. Apples history is described below‚ reflecting on the changes in Business Model (how the company generated revenue). The Beginning years‚ 1976 – 1985: Apple was founded in 1976 and they built a computer circuit board named the Apple I. Within span of 4 years they went to IPO with the help of Venture capitalist
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Case study: Strategic planning at Apple Inc. Comparative Advantage Apple has gained a comparative advantage over its competitors by carefully picking their employees. According to researcher and author Alex Frankel Apple tends to only hire people whom are “passionate about what they were selling”‚ this often meant that they hired enthusiastic Apple product users. In addition‚ Apple’s employees are trained to follow a specific three-step sales process known as position‚ permission‚ and probe
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Marketing strategies were central to making Apple Inc. a global success: Analysing how these strategies were so pivotal to their success. Apple Inc. made Apple brand and used it to establish an ‘Apple empire’‚ which accounted for many highly competitive markets‚ including the Smart Phone market‚ such as Apple IPhone. Consumer Electronics market with products‚ such as the Itouch and Tablet PC (personal computer) market‚ for instance‚ the Macbook Air. According to Chzain‚ Apple maintains more than
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personal computer industry and the mobile phone industry……………………………………..3 Resources…………………………………………………………………………………………………………….……………………....4 Economies of scale‚ experience and scope……………………………………………………………………………………4 What are the main strengths of Apple and what distinguishes this company from the competition?.................................................................................................................................5 Strategic fit………………………………………………………………….…………………………………………………………………5
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