corporation‚ Apple is a company that was founded on April 1st‚ 1976‚ and incorporated on January 3rd‚ 1977. It is ranked second in the’ top 100 Best Global Brands’‚ after the well-known and worldwide company Coca Cola. In this case‚ Apple indulges and takes in its biggest increase in brand value with an astonishing 129%. It is no surprise that Apple have been so successful due to the technology and innovative ideas of Steve Jobs. He has already set the idea towards consumers that the Apple Products
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Abstract Apple Inc. (previously Apple Computer‚ Inc.) is an American multinational corporation that designs and markets consumer electronics‚ computer software and personal computers. Apple currently has 246 retail stores located in 44 states that employs over 27‚000 retail employees. Apple also employs over 304‚000 U.S. individuals from development to transportations. As of September 11‚ 2012‚ Apple is the largest publicly traded company ever. Apple has established a unique reputation in the
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Apple Case Study 1) General Environment Analysis (10 points) 1a. Identify what Apple’s primary industry or (industries—Apple is present in multiple industries) is (0.5point). Apple’s Primary Industries are: Personal Computers‚ Digital Music/Media‚ Computer Software‚ Handheld Gaming‚ Digital Reader‚ Portable Music/Media Player‚ and Telecommunication. 1b. Identify who Apple’s direct competitors (in multiple industries) are (0.75 point). Microsoft‚ Dell‚ Gateway‚ Alienware‚ Zune
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Objective of Case study: Let’s start the whole story with the evolution of the term "Apple Inc." It was the name given to a company in 1996 just after it went almost bankrupt which started off as "Apple Computer". Apple Inc. in 2010 is celebrating smashing success in almost every measures - be it ’over faithful customers’‚ ’rapid growth’‚ ’high profits’ or spectacular accomplishments since beginning in terms of ’innovation accomplishments’ and amalgamation of these features has raised the expectation
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4. List three SCM metrics Apple should track‚ along with the reasons these metrics will add value to Apple’s business strategy. SCM metrics could include * Back order * Customer order promised cycle time * Customer order actual cycle time * Inventory replenishment cycle time * Inventory turns All of these metrics will add value to Apple by giving them insight into current production and order fulfillment issues. 1.INVENTORY TURN In its eighth annual Supply Chain
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Porter’s five forces Porter’s five forces model is an outline for any industry analysis that is used in analyzing an industry. The five competitive forces are; Threats of new entrants‚ bargaining power of customers‚ threat of substitute products‚ bargaining power of suppliers and competitive rivalry within an industry. By applying Michael Porter’s five forces framework‚ it will help establish Apple’s position in the market. Threats of new entrants In situations where it is easier for anyinvestor
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Apple Inc. Case Study By: Executive Summary: Apple Inc. is a great computer technology company with a wide range of products that serve to every persons needs. Not only are their products great but so is their customer service as well. They are very loyal to their customers needs and are very good about honoring their warranties which are incredible deals. They are also steadily doing very well with their stocks and their net income over the past years. With their income up 364%
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Using Internal Analysis‚ identify: a. Apple tangible and intangible resources as a source of competitive advantage. Tangible Resources * Apple.inc continues innovates several new products offering such as the iPod‚ iMac‚ iBook and also PowerBook. * Apple Inc. introduced the PowerMac G4 Cube that designed in a novel form and style. It is for those who did not want the monitor included with the computer. * Apple began marketing personal computer in general public‚ producing the specially
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personal computer industry and the mobile phone industry……………………………………..3 Resources…………………………………………………………………………………………………………….……………………....4 Economies of scale‚ experience and scope……………………………………………………………………………………4 What are the main strengths of Apple and what distinguishes this company from the competition?.................................................................................................................................5 Strategic fit………………………………………………………………….…………………………………………………………………5
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our case the competitive advantages of Apple is differentiation and innovation‚ high quality‚ great customer responsiveness‚ high level of marketing and having strong sales department. By recruiting Steve Jobs Apple did its first steps. They have done a good research and according to the results offered their production. By having good marketing and sales and good customer responsiveness Apple gained loyal customers. This means that Apple has good capabilities and resources. Moreover‚ Apple has done
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