INTRODUCTION:- (APPLE MACINTOSH) * APPLE HISTORY AND DEVELOPMENT:- Founded in 1976 in a garage in Santa Clara‚ California‚ Apple is the brainchild of Steve Wozniak and Steve Jobs‚ two college dropouts who sought to provide a user-friendly computer to a new and distinct market of small computer users. Between 1978 and 1980‚ sales increased from $7.8 million to $117 million‚ and in 1980 the company underwent its initial public stock offering. In 1983‚ Steve Wozinak left Apple. That same year
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Strategic Audit Is Apple Products Generic (iPod‚ iPhone‚ iPad)? Group No. 5- Ghanshyam Bheda (104) Kritika Gupta (311) Shikhar Mehra (314) Shivani Saxena (319) Sidharth Aneja (322) Suman Rathi (324) Ritwa Lokhandwala (330) Prabhudha Kushagra (336) Introduction Music Player Category MP3 player or Digital Audio Player is a consumer electronics device that is capable of storing and playing digital media such as audio‚ images‚ video‚ documents‚ etc. the data is typically stored on a hard drive‚ Microdrive
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about who is better: Apple or Samsung. They are both great brands‚ but I can say that many more people would rather have an Apple device over a Samsung especially when it comes to the phone they have. Now‚ I know some people would completely disagree with the points that I have‚ but this is what other people are saying and I would have to agree with a few of them because personally I prefer Apple over Samsung. I do know that there are those who would have Samsung over Apple or vice versa‚ but when
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|Apple (2006) | Summary • Apple 2005 o $1.3 net income o $13.9 billion in sales o 11.8% operating margin o sales had grown at an annual rate of 27% o stock was at an all time high $86 • Jobs had pushed for innovative products o iMac o OS X • Apple retail chain • Source chips from Intel • 1985 ( Apple removed
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Apple Company SW Analysis Abstract This paper will attempt to identify the strengths‚ weaknesses‚ of the Apple Company; a multimillion dollar technological company. There are several aspects of the Apple Company that makes it strong in the industry however there are also areas of weakness that makes the company vulnerable to its competition. This paper will outline the company’s strengths and how it dominates in this ever changing technological world. At the same time this paper will outline the
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A Strategic Analysis of Apple Corporation Timothy Pivovarnik Jeff Shaver Adam Siler Richard Sterling Dave Strubbe   EXECUTIVE SUMMARY 3 HISTORY OF APPLE 4 THE PC INDUSTRY 10 THE ONLINE MUSIC INDUSTRY 12 THE FUTURE OF APPLE 12 PERSONAL COMPUTERS A SHIFT IN STRATEGY 12 APPLE IN THE LIVING ROOM 14 STRATEGIC ALLIANCES AND ENTERTAINMENT 15 EXTERNAL ANALYSIS 17 TECHNOLOGICAL ENVIRONMENT 17 Brand Awareness Style at a Premium 17 Interoperability 18 Technology
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Economics is the social science that analyzes the production‚ distribution‚ and consumption of goods and services. The term economics comes from the Ancient Greek οἰκονομία(oikonomia‚ "management of a household‚ administration") from οἶκος (oikos‚ "house") + νόμος (nomos‚ "custom" or "law")‚ hence "rules of the house(hold)". Current economic models emerged from the broader field of political economy in the late 19th century. A primary stimulus for the development of modern economics was the desire
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BRIEF GLANCE AT THE FY2005 RESULTS In the fiscal year that ended September 2005‚ Apple reported revenues of US$13‚931M‚ an increase of 68.3% over the preceding year. The Operating Income in FY2005 was US$1650M‚ an increase of 406.1% over the 2004 figure. Net Income also similarly increased by 383.7% in FY2005 to US$1335M. Additionally‚ Total Assets increased by 43.49% to US$11‚551M. Total Liabilities increased by 37.36% to US$4‚085M‚ but Total Debt remained at US$0. Shareholders benefited in
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Comparison of Apple and MatsSoft on Basis of Various Strategies of Branding Branding and Positioning Strategy of Apple and MatSsoft For many years the product strategy of Apple is involved for creating many innovative products which are aligned with the strategy of “digital hub” (www.marketingmindscom). The core competence of the company is on delivering the exceptional experience with the user interfaces. The company has the strategy of branding which focuses on the emotions. The brand personality
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Analysis‚ segmentation and marketing mix of Apple Introduction The aim of this report is to analyse the current position of the company which includes the products‚ current strategic position‚ and current financial strength. Different types of marketing tools are used in this report. PEST analysis and Porter’s five force model for looking into the external environment. SWOT analysis for looking into the internal environment of the organization. This report also looks into market segmentation and
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