PEST ANALYSIS FOR APPLE INC The PEST analysis is the useful procedure to grasp market growth or decline. So it is a business dimension tools that helps to identify an organisations macro environment. The factors include in PEST analysis are Political factors‚ Economical factors‚ Social influence‚ Technological factors. An organisation cannot control the changes in those factors but any changes effect directly to an organisation. So the organisation should react quickly if any
Premium Economics International trade Value added tax
[pic] Apple‚ Inc. Team Industry Analysis TABLE OF CONTENTS 1. Introduction & Mission Statement. a. Description of overall operating activities b. Main resources of company 2. Analysis of Actual General Economic Activities a. Sales growth and Income growth b. Competition‚ investment opportunities and regulations 3. Analysis and description of main competitor – Microsoft a. Brief analysis and description 4. Annual Reports
Premium Apple Inc. Financial ratios Balance sheet
NCC Apple Corporate Analysis Introduction to Business APPLE‚ Inc. Nasdaq: APPL “Apple designs Macs‚ the best personal computers in the world‚ along with OS X‚ iLife‚ iWork‚ and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store‚ and is defining the future of mobile media and computing devices with iPad”. This is the mission statement of Apple
Free Apple Inc.
CSR communication (LMP) 27 8.1 CSR motives must be well thought 27 8.2 Transparent CSR communication 28 8.3 Integration of CSR communication 28 8.4 CSR communication must fit the brand 30 8.5 The link between CSR communication‚ identity‚ image and reputation. 31 8.6 Preliminary conclusion 31 9.1 The perfect identity - Aaker’s brand identity planning model 34 9.2 A framework for CSR communication (SKC) 37 10. Apple inc. – The most admired company in the world (LMP) 41 11. Apple and CSR
Premium Corporate social responsibility
The marketing strategy of Apple Iphone 4 Introduction Over the past seven years‚ Apple has seen great success due to its imaginative and fresh way to do the business. Through continuous innovation‚ Apple has developed a series of exceptional products with imaginative design and style. Specifically‚ Apple has made its products popular among the customers through effective marketing strategy. To some extent‚ innovative marketing‚ and sleek and enticing communications is the primary reason for
Premium Marketing Mobile phone
of product substitutes‚ and the intensity of rivalry among competitors (Hit‚ Ireland‚ and Hoskisson‚ p.40). In this case‚ Apple is just one of the many competitors in a saturated markets offering both hardware and software for personal computer systems. Intense players such as‚ HP/Compaq‚ Dell‚ Gateway‚ and Microsoft all take substantial market share in the industries Apple is competing with. Today in the computer hardware industry there is intense competition and the only way to gain market share
Premium Operating system Personal computer Apple Inc.
Executive Summary The strategic analysis methodology is largely divided into two schools‚ namely‚ the positioning approach and the resources-based approach. Each approach has its own distinguishable merit that assists managers‚ investors and regulators in analysing a subject company’s strategic advantage. At the same time‚ each approach has its own downside in that‚ it omits certain important truth about a company and the environment in which it operates. However‚ as pointed out by Henry (2008
Premium Strategic management
Corporate communication strategy of Microsoft Contents Introduction and overview: 2 The communication strategy and its framework in the organization: 3 Communication framework: 4 External communication: 4 Internal communication: 6 Identity‚ Image‚ and Reputation: 6 Conclusion and recommendation: 7 References: 8 Introduction and overview: Microsoft Corporation was established by the two partners Bill Gates and Paul Allen in United States in 1975 with their head quarter in Redmond city
Premium Corporation Marketing Communication
PEST Analysis The PEST analysis helps determine the current situation of Apple Inc.‚ identifying potential influences of the political‚ economic‚ social and technological sectors; and have a glimpse into the future of Apple inc. Political Influences: It is reported that in 2007 52% of sales of Apple were from outside America. Bad international relations‚ wars and terrorism might influence Apple in a huge manner; moreover these are all factors Apple has no ability to control. Apple Inc. produces
Premium Social influence Unemployment Economics
In this video source‚ Kristen Messerli‚ owner of cultural outreach‚ is interviewing Maria Lopez-Knowles a chief marketing officer for Entravision on cross-cultural communication strategies. Maria has worked for over 30 years in community marketing and research in the ever-growing Hispanic population Maria’s primary viewpoint is to focus on the duality between generations within the Hispanic culture in the U.S. She further explains this through breaking down the generations in language and context
Premium Education Management Psychology