Marketing Intelligence Database Management at Manipal Media Network Limited A project by * Abhishek Gupta * Aishwarya Shetty * Nikhil Modi * Nikita Patel * Pritish Prabhu * Rahul Dara * Reshma R * Rishi Gupta * Sudip Ray * Vaibhav Goswami OVERVIEW OF MMNL Manipal Media Network Limited is a subsidiary of Manipal Group which specializes in printing and publications. Udayavani‚ the flagship publication of the MMNL is a leading daily Kannada newspaper. Its
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Apple Ipad’s carefully choreographed PR Campaign: Rumors for close to two years about an Apple tablet device. Little tidbits‚ like filings for obvious Apple-style names like iTablet‚ left sitting for reporters to pick up‚ but with no direct trace back to Apple‚ which increased curiosity and coverage. Rumors about which content companies were partnering with Apple started to arise‚ and such rumors are often a result of Apple’s own planting. The press started finding details about a
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Apple Inc. De Andre Washington MGT/230 12/07/2010 Instructor: Maggie Ellison-Lohkemper Apple Inc. Apple has had many successes since its beginning. It has been ranked first place among Fortune magazine
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Apple Consultancy Report Word Count 2‚349 Introduction Apple Inc has been hailed as one of the most emerging company of the past decade. This company has progressed from a struggling computer company in 90’s to one of the major leaders of the computer industry. There are many factors that have led to the success of this firm. One of them is setting up a strong e-business strategy. E-commerce has been pivotal in Apple operation. This is because of the reason that the company relies on the
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of empowering individuals and leading his vision one person-one computer‚ Apple succeeded to launch the first version of Apple II in 1977. It was the first computer non-professional people could use right out of the box. Leading to further development and the introducing of the Macintosh in 1984. Apple was very innovative and was leading technology when it came to Graphic User Interfaces. However the main issue why Apple was not globally successful was because of their own saying to want to create
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Inside Apple Introduction The Inside Apple book talks about many internal aspects of the company. The major theme that this book touches is the company’s internal secrets. It mentions how Steve Jobs‚ according to Michael Maccoby in his 2000 Harvard Business Review‚ was a productive narcissist as a leader‚ which he mentions to be visionary risk takers with a burning desire to change the world. Inside the Apple building‚ Steve Jobs limited every single employee to just many information. And
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Company G 3- Year Marketing Plan MKT1 Table of Contents Introduction ……………………………………………………………………………….3 Mission Statement ...………………………………………………………………………3 The Product ....…………………………………………………………………………….3 Consumer Product Classification …...……………………………………………3 Target Market ……………………………………………………………………………..3 Competitive Situation Analysis …………………………………………………………..4 Analysis of Competition using Porter’s 5 Forces
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Subject: Apple and Foxconn controversy from the eye of the consumer Over the last couple years‚ Apple and Foxconn have been partaking in poor business methods thus causing them a great deal of deserved criticism. The consumer‚ must decide whether or not to continue buying from Apple because the consumer is what causes Apple to continue to make new products which results in the poor conditions at Foxconn. Foxconn and Apple violate many ethical‚ moral and basic human principles. The Situation
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was still questionable and seems like be unethical by some people. Apple can make significant profit on the sale of its products considering the price of Apple’s products and what its supplier’s workers outside of the USA are getting paid. As we can see‚ in 2010 the wages of Foxconn worker was about 900 Yuan ($143 per month).Apple’s newest iPhone costs minimum of $200 with a wireless company contract.So.it is convenient for Apple to continue business with Foxconn as it still able to gain profit from
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Important Events Affecting Apple‚ Inc. Stock There have been numerous events that affected Apple Stock. The events will be detailed below‚ and how much a particular event affected Apple‚ Inc. stock. Events that affected Apple stock could range from unveiling of a new and a promising innovative product or disappointing earnings. The following briefs important events affecting Apple stock over 1 year. - April 19‚ 2006: Apple Computer‚ Inc. announced that it expected its third quarter revenues to
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