Apple innovation; a case study Ahmad Al-Rubaie Agenda • • • • • • Apple as a leading innovator Apple financial performance Apple history & innovation background Apple’s innovation strategy Apple’s innovation takeaways Steve Job’s innovation secrets One cannot talk about innovation without mentioning Apple Inc. For the fourth straight year‚ respondent ranked Apple and Google the two most innovative companies‚ with Apple once again the hands-down winner. Apple has held the op spot in
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Apple Inc. history and important information we came up with from the case that allowed us to successfully determine the “3 C’s and 4 P’s” and potential improvements: April fool’s Day of 1976 would mark the start date of the very powerful Apple Inc. Steve Jobs and Steve Wozniak‚ two college dropouts‚ began creating a computer circuit board in a garage. The main goal was to bring an easy-to-use computer to the market. By 1978‚ the product Apple II was released‚ and Apple Inc. became a powerful
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Apple once again delivered very strong results in the face of hesitant consumers under recessionary pressures. Total revenue growth for the latest quarter was +36% led by the Mac brand in personal computers at +51%. The MP3 segment led by the I Pod brand delivered growth of +1% while the iPhone sold 1.7 mm units. So how is Apple able to deliver consistent sales and profit growth in tough recessionary times with premium pricing while many of its competitors deliver poor results. In a phrase --it’s
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------------------------------------------------- Assessment 1 - Case Study Report 1 Question 1: 1 Question 2: 3 Question 3: 4 List of References 5 Assessment 1 - Case Study Report | Case: “The success of the iPod and iPhone raises the licensing question for Apple… Again”(Source: Chap 1‚ Page 33) Question 1: Use the cyclic Innovation Model (Fig1.9‚ pg. 30) figure to illustrate the innovation process in this case and provide a brief description. Innovation is not only invented
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Introduction Figure 1: Apple Watch Series 3 (Apple‚ 2017) I. What is a Smartwatch? A smartwatch is a device to be used on the wrist. Although‚ the difference between a smartwatch and a normal watch is that a smartwatch has touch screen‚ applications and for Apple Watch Series 3‚ heart rate tracker and other health features. II. What is an Apple Watch? Smart Watch or rather‚ Apple Watch has been around for quite some time but what is it exactly? Apple Watch is a smartwatch that connects the iPhone
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Apple‚ Inc. Marketing Strategy Plan Prepared by Techno-Geek Consultants MARKETING APRIL 28‚ 2012 BY: GROUP C Executive summary Apple has dominated the market with its innovative line of products like iPod‚ iPhone and iPad. Steve Jobs and Steve Wozniak started Apple in 1976‚ and in the 34 years until the launch of the iPod‚ the company had many difficulties. In 1980‚ Apple was leading the market with its Macintosh that was worth $1B annually. Their product stood alone at the top in a primitive
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Larry Overman Case Analysis 1 – Apple Computer NETW583 1. What were some of Apple ’s biggest successes and failures? Describe why. Successes: * Apple I; built in 1976 and had only 200 computer produced. * Apple II; built in 1977 was designed for mass-production. * Macintosh; built in 1984 was cheaper than the Lisa and more compact than the Lisa. * iMac; built in 1998 was a commercial success. Nicknames included “Blue Bubble” and “iCandy”. * iBook; built in 1999 was a
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1970-1999 Marketing Strategy: 1. The Early Years 1976- 1980 • By the end of 1970’s Apple had a staff of computer programmers and designers and a production line. After Apple II they introduced Apple III in May‚ 1980. The main competitors for Apple were IBM and Microsoft competing for market share. In 1984 Apple launched Macintosh which was initially sold well but the follow up sales were not strong. The computer industry destiny changed when the Laser writer were introduced. The Mac was powerful
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continue to lure more first-time computer buyers and Windows PC users to the Mac lineup of desktops and portables? Why or Why not? Yes! Because of the following reasons (take advantages of Boot Camp on the Mac sale): - Ipod Halo Effect: the term used to describe the phenomenon where iPod consumers—many of whom were buying their very first Apple-built product—became so taken with the music player that they started spending their hard-earned cash on other Apple offerings. It appears that the major
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Objectives (Stated & Implied) Profit: Mission: Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students‚ educators‚ creative professionals and consumers around the world through its innovative hardware‚ software and Internet offerings. http://www.apple.com/investor/ Growth: Citizenship: Survival: “Think
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