SEGEMENTAION AND TARGET MARKETING PRODUCT: APPLE WORD COUNT: 2250 TABLE OF CONTENT Introduction --------------------------------------------------------- 3 Background -------------------------------------------------------
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com/investing/general/2010/06/07/apple-strengths-weaknesses-opportunities-threats.aspx Opportunities: Demographic: Very loyal customer base which has expanded beyond the Mac-heads of the 1990s with the iPod and the iPhone. The iPad has had a very successful launch. This seems to be leading to more sales of computers. Socio - Culture: Has a well-deserved reputation for high-quality products that work smoothly. New products are generally well-received and have a built-in purchasing base. ??? Move into other computer or
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BAJAJ CORP LTD Bajaj Corp Ltd is a FMCG company in the hair oil category in Indian market. It belongs to the Shishir Bajaj Group. The key people include Kushagra Nayan Bajaj - Non Executive Chairman‚ Sumit Malhotra - Managing Director‚ Jimmy Rustom Anklesaria - Whole Time Director‚ Gaurav Dalmia - Ind. Non-Executive Director‚ Dilip Cherian – Ind. Bajaj Corp Ltd mainly operates in Light Hair Oil Segment of the hair care segment through its main brand Bajaj Almond Hair drops. Company History: Bajaj
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International distribution channels ................................................................................. 7 2.1 what is an international distribution channel of consumer goods? ............................... 8 2.2 The design of the international distribution channel..................................................... 9 2.2.1 Structure of international distribution channels ......................................................... 11 2.2.2 Distribution channel intensity ............
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SUMMARY OF THE CASE This case discussed on the issue of choosing the most suitable performance measurement for MarineCorp Sdn. Bhd. and SURIA group of companies. MarineCorp is a wholly-owned subsidiary of SURIA group of companies. MarineCorp was the maritime solutions provider for SURIA; it regulates and enforces the Group’s policy on maritime activities‚ especially the vessel inspection and vetting on the vessels under SURIA. The company has two subsidiaries; the first one is Green Port Sdn. Bhd
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Apple – Technology Business Apple Inc. is an American multinational corporation headquartered in Cupertino‚ California‚ that designs‚ develops‚ and sells consumer electronics‚ computer software‚ online services‚ and personal computers. Its best-known hardware products are the Mac line of computers‚ the iPod media player‚ the iPhone smartphone‚ and the iPad tablet computer. Its online services include iCloud‚ iTunes Store‚ and App Store. Their main purpose is to maintain and continue their excellent
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The National Cadet Corps is the Indian military cadet corps with its head Quarters at New Delhi. It is open to school and college students on voluntary basis.The National Cadet Corps in India is a voluntary organization which recruits cadets from high schools‚ colleges and Universities all over India. The Cadets are given basic military training in small arms and parades. The officers and cadets have no liability for active military service once they complete their course but are given preference
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COMPANY APPLE COMPUTERS INC. An overview of Apple computer Inc. Some may not see it as necessary but I have included it so the reader can gain a better understanding of this project. Who are they? A Silicon Valley computer company Based in Cupertino‚ California and founded April 1st 1976 Famous for helping the personal computer revolution to commence Known worldwide for the success of their hardware including the iPod and the iMac. O ne of the main reasons that I have chosen
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Apple Inc. Beginning in 1976‚ but really exploding over the last decade‚ Apple Inc. has become a well-respected‚ well recognized‚ and profitable company. By looking at the many facets of the company we are able to see what made this a competitive‚ successful‚ and thriving company today. According to Apple’s mission statement‚ “Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed
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Key activities of Apple Apple’s Lines of Business The company divides its own product lines into iPhone‚ iPad‚ Mac‚ iPod‚ iTunes‚ Software‚ and Services‚ and Accessories. I will group these as three lines of business: Computing Hardware & Software‚ Mobile Devices‚ and the iTunes Store. Computing Hardware & Software Apple’s longest running line of business is that of computer hardware and software. The company has always believed that hardware is only as useful as its software‚ and the importance
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