Case analysis 1 – Apple Computer 1. What were some of Apple’s biggest successes and failures? The greatest success of Apple Computer would be iPod/iPhone/iTunes/App store. They brought a whole new level of technology into this world. The function and design of these four products became a new trend that everyone must have. They began with iPod/iTunes‚ the design of iPod was revolutionary because it didn’t look like a normal MP3 player‚ Apple designed the internal hard disk into the iPod. Moreover
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Case Analysis: Apple Computer Course number: NETW583 Date: May 10th‚ 2013 The innovation of apple computer began with Steve Jobs and Steve Wozniak in the garage of the parents of Steve Jobs in Mountain View‚ California. On 1st April 1976‚ fool’s day‚ the first apple computer was formed by Ronald Wayne‚ Steve Wozniak
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Online Shopping Versus Traditional Brick-and-mortar Shopping Consumers are making purchases daily. There are a number of occasions and reasons prompting people to shop. Special occasions such as birthdays‚ anniversaries‚ and holidays all contribute to retail sales. Sustaining one’s daily life through purchase of food‚ clothing‚ personal hygiene products and cleaning products also contributes to the economy through commerce. How do most people like to shop? In recent
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Taxation Complications As A Result of Brick-and-Mortar Shopping Versus Virtual Shopping COM 155 Taxation Complications As A Result of Brick-and-Mortar Shopping Versus Virtual Shopping Online sales totaled $176 billion in 2010. This is an increase over the previous year of over 11 percent and‚ online retail sales are predicted to grow an addition 10 percent a year until 2014 (Biederman‚ 2011). Online sales have affected the way businesses conduct their operations and require
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Brick and mortar shopping and online shopping compare and contrast in many different ways. Some of the ways are obvious such as one is online and one is an actual store‚ but there are others that many different people would not even think about if they didn’t shop in both settings regularly. Knowing the benefits of online shopping and shopping in store can not only save a person the hassle of getting out when something may be better to get online‚ but it can also save a person tons of money knowing
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E-COMMERCE INNOVATOR. Retrieved from Fast Company: http://www.fastcompany.com/3002948/walmarts-evolution-big-box-giant-e-commerce-innovator Neff‚ J. (2014‚ November 14). Walmart Brings Bricks and Mortar to Battle with Amazon. Retrieved from Advertising Age: http://adage.com/article/digital/walmart-brings-bricks-mortar-battle-amazon/230986/ Walmart. (2014). Our Story. Retrieved from Walmart: http://corporate.walmart.com/our-story/
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INTRODUCTION Apple Inc. designs‚ manufactures and markets a wide range of personal computers‚ computer software‚ and portable music devices. Some of these Apple products include the Macintosh‚ iPods as well as the iPhones. Apple’s strong value chain is one of the reasons for its success today. Its’ efficient and strong value chain has allowed the company to expand globally with a strong presence in 102 countries. Furthermore‚ Apple has joined in the process of reintermediation‚ adding
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Though an older article‚ “Apple Grows‚ But So Does Channel Conflict” ‚ demonstrates an excellent example of marketing and channel conflicts. As a result of the wide success of Apple’s comeback through the sales of iPods and iPhones‚ Apple aggressively increased the growth of their retail stores at a rate of about 33 percent a year (push strategy). At the same time‚ Apple previously had utilized a distribution (distribution channel) to many other companies (non-Apple stores). Prior to Apple’s
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Suggestions for channel conflicts at apple What should Jobs & Co. do? Apple must craft a plan to rebuild and reinvent its ties with small resellers. First‚ it needs to be honest and admit that Apple stores are hurting the resellers’ business and that not all of them will survive. Second‚ Apple has to treat those that do hang on as integral parts of its organization and sales effort. Finally -- and most crucial -- Apple needs to ease the pain by coming up with programs to encourage these longtime
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Brick and Mortar Retail vs. E-commerce What is the Solution? 1. Executive Summary Although the recent development of the Internet has skyrocketed business sales for the average e-commerce company‚ there are many advantages that they are missing out on that a brick and mortar organization can provide. So where is the ultimate middle-ground a firm can search for when aspiring to provide quality products and quality customer service in the most efficient way? The following is a discussion on the
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