UNIVERSITY FACULTY OF BUISINESS ADMINISTRATION Senior Project for the Bachelor of Business Degree PROJECT ’S TITLE Apple TV Presented by: Marwan Nohra Advisor: Mrs. Madiana Mouawad Academic September 2012 ABSTRACT If you travel back in time and found yourself in a small Lebanese village in 1390 ’s what would you find? Would you find a computer‚ or a mobile telephone‚ or a music player‚ or a television? Think for a moment how life would have been if you were to live
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beginnin ined in the U cial strength a the worst rec n and annua General Elec firms had larg ned to Apple‚ Jobs‚ after all as coming bac ore commitme nce being fou uter hardwa hone‚ and re els. Moreover ublishing bus r and its appl hs after launc one who used miliar object. So pple’s succes g. It came fro ire to develop c within the f dreams of mi its eyes on the s Apple ven etitors‚ the r any often def _______________ and independent r solely as the basis ineffective
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MARKETING MANAGEMENT PROJECT MARKETING PLAN OF APPLE INC. NİHAT HACIOĞLU ALİREZA BANAEİFAR ISTANBUL UNIVERSITY FACULTY OF BUSINESS ADMINISTRATION MBA PROGRAM 2012 Table of Contents Overview 1. Firm Analysis a. Objectives b. Mission c. Vision d. Marketing Objectives 2. Environmental Analysis a. Macro Environment b. Micro Environment 3. Market and Competitor Analysis 4. Strategic Analysis such as SWOT‚ BCG 5. External and Customer
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Understanding Apple – SWOT Analysis By Malcolm Manness - November 27‚ 2012| Tickers: AAPL‚ XOM‚ GOOG| 4 Comments Share on emailEmail Share on google_plusonePrint Malcolm is a member of The Motley Fool Blog Network -- entries represent the personal opinions of our bloggers and are not formally edited. Understanding Apple – SWOT Analysis Apple (NASDAQ: AAPL) now has the largest market cap of any company. It zoomed past Exxon Mobil (NYSE: XOM) and never looked back. It
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1990’s versus 2000’s In the U.S. The 1990’s was an era when people actually communicated‚ gas was cheap‚ and people didn’t have to worry as much about terrorism and could find things to keep them entertained. The 2000’s is now an era where everything costs a lot of money‚ people have out of control kids‚ technology is very advanced and people rely on it to get them through the day. Both decades have their own positives and negatives‚ but they are different in a lot of ways; like technology‚ social
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Statement Synopsis of the case situation This case is set in 2007‚ when Apple Computer Inc. just dropped the last word in its name and become Apple Inc.. This action is a remarkable milestone which indicates that Apple was no longer just a computer company. It moves into digital music‚ with the IPOD and with ITunes‚ and mobile devices‚ with the IPhone. Apple‚ Inc. Apple is really involved in two businesses: the computer market and the entertainment and media market. Its approach has been to integrate
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creativity ─ generating new‚ surprising and valuable ideas and artifacts that expand our understanding of an area or creative domain 3. Transformational creativity ─ generating new‚ surprising and valuable ideas and artefacts that transform the way we see the world. Through this belief Gaunlett has proven that creativity can be defined on many distant levels‚ cognitively‚ intellectually‚ socially‚ spiritually and from the finite prospective of different disciplines of business‚ science‚ art‚ dance
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INTRODUCTION Apple Inc.‚ formerly Apple Computer‚ Inc.‚ is a multinational corporation that creates consumer electronics‚ personal computers‚ computer software‚ and commercial servers‚ and is a digital distributor of media content. Apple’s core product lines are the iPhone smart phone‚ iPad tablet computer‚ iPod portable media players‚ and Macintosh computer line. Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1‚ 1976‚ with the release of the Apple I‚ and incorporated
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Christmas 1993‚ retailer Merry-Go-Round Enterprises Inc. was in trouble. Its stores catering to teenagers were eerily empty‚ thanks to an ill-timed bet on bell-bottom trousers and oversized hip-hop clothes. As losses piled up and suppliers threatened to bolt‚ the company turned to a newly hired law firm to find turnaround experts who could save it. The lawyers’ recommendation: Bring in consultants from Ernst & Young. To worried creditors‚ the solution for Merry-Go-Round was obvious: Close hundreds
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1. Should Apple’s board of directors be expecting Jobs to push transformational change or incremental change‚ or both‚ at this point in time? Why? What Is Transformational Leadership? Transformational leadership improves the performance‚ morale‚ motivation‚ and dedication of both leaders and their teams or supporters. Successful transformational leadership : makes an incredibly strong case for why change should happen‚ promotes a common vision‚ leads change in an organized manner‚
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