Apple Inc. Corporate Goals Empathy for Customers/Users We offer superior products that fill real needs and provide lasting value. We deal fairly with competitors and meet customers and vendors more than halfway. We are genuinely interested in solving customer problems‚ and we will not compromise our ethics or integrity in the name of profit. Aggressiveness/Achievement We set aggressive goals and drive ourselves hard to achieve them. We recognize that this is a unique time‚ when our products
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Brief History of Apple Macintosh The first Macintosh was the 128 K released first in 1984. Macintosh was first affordable computer to include a GUI (Graphical User Interface). It was built around the Motorola 6800 chip which was significantly faster than previous processors. It came in a small case with a black and white monitor built- in. It even came with a mouse and keyboard. Big progress from the Apple I which came out in 1976 which included only the circuit board‚ but here’s the real kicker
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Case 10: Apple Computer and Steve P. Jobs (2006) Issue/Problem Identification 1. Apple is known to provide customers with a personal computer revolution that is easy-to-use machine. It was founded in 1976 by Steve Jobs and Steve Wozniak. Apple was a success at the beginning period of its production due to marketing and technological innovation and the company has invented. Apple grew quickly as the development of the products increases and the revenue continued to grow. Apple’s business strategy
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laptops. Prepared for: Mr. Steve Jobs CEO Apple Prepared by: Shou Heng‚ Guan Yu Shiun‚ Tan Zhi Ping‚ Ng Guo Ren‚ Kuah Liyana December 6‚ 2010 Executive Summary Apple has a wide range of products from computers like Macintosh (Mac) to MP3 players like iPod to other devices with special combination like iPad and iPhone. For Macintosh‚ computers and laptops includes the Macbook‚ Macbook Pro‚ Macbook Air‚ iMac‚ Mac mini and
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Key activities of Apple Apple’s Lines of Business The company divides its own product lines into iPhone‚ iPad‚ Mac‚ iPod‚ iTunes‚ Software‚ and Services‚ and Accessories. I will group these as three lines of business: Computing Hardware & Software‚ Mobile Devices‚ and the iTunes Store. Computing Hardware & Software Apple’s longest running line of business is that of computer hardware and software. The company has always believed that hardware is only as useful as its software‚ and the importance
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Free trade is an non restrictive way of doing business between countries. Countries begin interacting with each other and sharing goods or ideas. Although some governments may decide to create policies to protect local jobs or to sell more goods being made from the country. Countries can also create free trade agreements with other countries like NAFTA. Which is the North American free trade agreement. NAFTA was put in place to take away trade barriers that used to be between The United States‚ Canada
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Product Bundle Pricing The textbook defines product bundle pricing as “combining several products and offering the bundle at a reduced price” (274). This strategy can be effective at selling product accessories that customers would not buy outside the bundle. This can increase the total profit gained from each customer even if the profit margin on each item sold in the bundle is lower than if they had been sold separately. Walmart provides an excellent example of product bundle pricing with
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Donna Dubinsky and Apple Computer Describes a major conflict within Apple Computer in 1985 over control of product distribution. The founder and chairman‚ Steve Jobs‚ proposed a new distribution process which would transfer many responsibilities away from distribution manager‚ Donna Dubinsky. Dubinsky believed‚ however‚ that this process would be practically and financially unworkable. Presents her defensive and unsuccessful conflict management‚ culminating in her threatened resignation. This case
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society along with the environment (Clarke 2004). Apple Inc. is ranked 1st as the 2016 world’s most valuable brands (Forbes 2016). The corporation was established in 1976 by Stephen Wozniak‚ Ronald Wayne and Steve Jobs (Forbes 2016). It produces and markets digital devices‚ professional applications and software (Forbes 2016). In 2016‚ the company has more than half a million workers around the world (Apple 2016a). As a world leading corporation‚ Apple bears a great responsibility to be able to perform
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AppApple inc. is located in Cupertino‚ CA ‚ and founded in 1976‚ it currently employs 34‚300 full and part time workers globally. The current CEO for Apple inc. is Steve Jobs‚ and the COO is Timothy D. Cook. Board members include William V. Campbell‚ Al Gore Jr‚ Andrea Jung‚ and Arthur D. Levinson. Apple currently spends $1.3 billion in research and development‚ which is 3.6 percent of total revenues. Continuing innovation in a number of key products has been the key to the company’s success
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