1-Explain Apple`s business and IT strategy .What ‚ in Specific ‚ aspect in the strategy you believe boosted apple? illustrate . Apple starts as a computer manufacture ‚ they have a mission to make the computer easy to use by people ‚ in their early commencement they became a leader in computer market . However ‚ this success collapse due to high cost compared with the competitors who have cheap computers that which led Apple`s to many loss in many periods . After that Apple come again with
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APPLE BUSINESS STRATEGY Business Strategy Objective: To develop a market demand for Apple products in developing countries to insure the longevity of the Apple brand. Overview Apple inc. is a Multinational Corporation operating in 97 countries worldwide. It offers an array of products from computers to televisions to software. Apple is revered as a leader in innovative products that are both user friendly and ascetically pleasing. In the market of computers today‚ Mac and PC are more similar
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| Brief description of PC and Smartphone’s industry Smartphones | Company | Market share | Key success factors | Android | 68‚1% | * software * innovation * synchronization with google account | Apple | 16‚9% | * design * style * size * capacity * software * download facility * distribution | Blackberry | 4‚8% | * reliability * carrier friendly * design | Nokia | 4‚4% | * price efficiency * reliability * distribution * client’s service |
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Introduction into Apple: Apple Inc. was founded in 1976 and incorporated in 1977; it is headquartered in Cupertino‚ California. Apple’s focus is designing and developing personal computers and other software programs and portable devices. Apple’s mission statement is “Apple designs Macs‚ the best personal computers in the world‚ along with OS X‚ iLife‚ iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile
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Introduction to Operating System:- Computer is a somewhat complex machine. The world has become accustomed to so many choices. One of the major choices in the modern era is the “Operating System (OS)”. Operating systems are the central software component to any computer. The main brands of operating system are; Windows Mac OS‚ Sun Solaris‚ UNIX‚ DOS and Linux. Each brand has its own take on what makes up an operating system. Windows is the most commonly used operating system around the world. The most
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10/15/11 The iPod Takeover: A Marketing Analysis When Apple introduced the iPod they produced something much more than an MP3 player‚ they produced a machine that had changed the music industry forever. Any machine that plays back mp3 files is known as an mp3 player‚ but while there are hundreds of different ones on the market‚ people refer to all of them as “iPods.” iPod is now a household name just like microwave‚ vacuum‚ and television; a direct result of the marketing brilliance of Apple. Marketing
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Apple Inc. 2008 - Management Information Systems ในเดือนมกราคม ปี2007 สามทศวรรษหลังจากมีการจัดตั้งบริษัท Apple Computer ได้เปลี่ยนชื่อเป็น Apple Inc. ซึ่งจากการเปลี่ยนแปลงนี้ได้เป็นการส่งสัญญาณว่าบริษัทได้ปรับเ ปลี่ยนสถานะจากที่เคยเป็นผู้ขายMcintosh personal computer เป็นหลัก แต่ถึงอย่างไรก็ตามยอดขายจากMacก็ยังคงมีความสำคัญกับ Apple เพียงแต่มีความสำคัญน้อยลงกว่าครึ่งหนึ่ง ซึ่งในปีต่อมาApple ประสบความสำเร็จจากกการทำธุรกิจเกี่ยวกับ PC โดยในเดือนธันวาคม Appleทำกำไรได้ประมาณ 1.6 พันล้านดอลลาร์
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ar Marketing Strategy of Apple Computer Company April Hemphill Professor Brickhouse Bus 100 August 10‚2011 Apple Computers Inc. is considered to be one of the innovators in the computer industry. It brought about different changes to the industry; these changes are still visible in the present. The company’s products were used as a basis by other computer company’s in designing the specifications and physical characteristics of their product. It also serves as a meter of
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Donna Dubinsky and Apple Computer‚ Inc. As companies today strive for success in the market place‚ it is the efficiency of the top management in the company‚ which usually determines whether or not they are able to achieve their goals. Many of these goals and values incorporate concepts surrounding quality products and services‚ innovation‚ team spirit‚ and efficient management‚ just to name a few. However‚ many times a disconnect in one or more of these areas can cause communication barriers
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reputation and awareness Apple Inc. has developed both band equity and brand awareness among the consumers in the electronic industry for nearly forty years. The brand equity of Apple Inc. will allow iwatch to be priced at a high rate due to the value the consumer will place in the product. Current Apple user and potential Apple consumers will want to buy an iwatch due to their brand awareness to Apple Inc. They have used more than one device of Apple‚ and they think that Apple fulfill their physical
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