Case Study: Apple Computer (2006) Apple Computer has always been an interesting and often exciting firm. It had been the first to make and the mass-market a personal computer with its Appl IIc. The company had been the darling of the stock market in the mid-1980s when it cemented its technological advantage through the introduction of its state-of-the-art Macintosh (MAC) personal computer. Nevertheless‚ the Microsoft Windows operating system and Office software coupled with Intel microprocessors
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1) What were some of Apple’s biggest successes and failures? Describe why. Apple’s biggest success stories are not difficult to find. When Apple creates a product that succeeds‚ they do it in a big way. Take‚ for example‚ the iPhone. Not only does the iPhone have a die-hard following of loyal aficionados that continue to buy upgrades to their iPhones on a regular basis‚ but the iPhone changed the way the entire world looked at cell phones. Beating the first Android phone to the market
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Information Apple computers was established on April 1‚ 1976 by Steve Jobs‚ Steve Wozniak and Ronald Wayne and incorporated on January 3‚ 1997. The first Apple Computer was put together by Steve Wozniak and sold for $500.00. The computer‚ called Apple I‚ went on sale in July of 1976 and consisted of a circuit board‚ keyboards and screens. While Wozniak built the computers himself‚ both he and Jobs and sold them to a computer store‚ the Byte Shop‚ in Mountain View California. Most people recall Apple Computers
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Opening Case Questions 1. What might have happened to Apple if its top executives had not supported investment in iPods? The iPods have revolutionized the way Americans buy‚ listen and enjoy their favorite music. In just a few short clicks‚ consumers across the globe can download that "oldie but goodie" taking them "back down memory lane". However‚ the investment in the iPods was only just the beginning for Apple. It opened the door to a whole new portfolio of sleek. fun and clever technological
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Apple Assignment 2007/2008 _________________________ Historically‚ what were Apple’s major competitive advantages? • Industrial design/Hardware design. • Apples focus and vision. • Integrated approach with software‚ hardware and service. • Patents covering technology‚ “look and feel”‚ interfaces and methods. • Strong legal team to enforce the above. • Dedicated market shares. • Ease of use. • Strong brand. • Brand loyalty. • Marketing. • Steve Jobs. Analyse the structure of
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Preparation Questions for “Apple’s Challenges in the MP3 Player Market” Case Business Policy Please write 4-5 sentences in response to each question. Name_______________________________________ Section________________________________________ 1. Why would you say Apple was the runaway market leader in the MP3 industry? What were they doing that made them such a success? The IPod’s first-mover advantage and simplicity of use between sleekly designed hardware and Apple’s music/video
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Apple Computer‚ Inc case study 14 Apple has created a unique and powerful reputation and product line that continues to be innovative and fresh to the consumer for the last 30 plus years. Apple has continued to be an industry leader for hardware and in the recent years faces the extremely fast-paced market of media and software products including the global marketplace. SWOT ANALYSIS Strengths: * Having alliances with other strong and popular businesses is a major plus point for Apple Computer
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demographic for Apple computers is finally changing in its favor. While Apple was once a significant rival to IBM and a leader in personal computers‚ it watched its et share slide as it was slow to integrate Microsoft products into its operating systems. Apple had a policy of trying to maintain their current clientele by innovative products‚ but have since began a new aggressive campaign aimed at attracting new customers thus brightening the company’s outlook. Economic Segment Apple Computers Inc. was
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Donna Dubinsky and Apple Computer‚ Inc. Report of Findings and Recommendations Prepared By: Robin Armstrong Table of Contents Background and Scope 3 Current Scenario 4 Situation Analysis 6 Conclusions and Recommendations 8 Background and Scope This report has been prepared for Professor XXX. This report summarizes the complete review of Donna Dubinsky’s career at Apple Computer as the Director of Distribution and Sales Administration and the proposed distribution
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Case analysis 1 – Apple Computer 1. What were some of Apple’s biggest successes and failures? The greatest success of Apple Computer would be iPod/iPhone/iTunes/App store. They brought a whole new level of technology into this world. The function and design of these four products became a new trend that everyone must have. They began with iPod/iTunes‚ the design of iPod was revolutionary because it didn’t look like a normal MP3 player‚ Apple designed the internal hard disk into the iPod. Moreover
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