our case the competitive advantages of Apple is differentiation and innovation‚ high quality‚ great customer responsiveness‚ high level of marketing and having strong sales department. By recruiting Steve Jobs Apple did its first steps. They have done a good research and according to the results offered their production. By having good marketing and sales and good customer responsiveness Apple gained loyal customers. This means that Apple has good capabilities and resources. Moreover‚ Apple has done
Premium Apple Inc. Steve Jobs
“Remember the Apple” I. Problem Statement Apple Inc. is known for their innovative products‚ combining user-friendly technology and elegant design‚ Apple’s bite of the consumer electronics market has been getting a little larger year by year. The Apple brand is fun‚ unique‚ and memorable because it is such a departure from brands that sound serious and corporate. Apple’s Macintosh computers has always stood out because it looks different from other personal computers and relies on software
Premium Apple Inc.
4. List three SCM metrics Apple should track‚ along with the reasons these metrics will add value to Apple’s business strategy. SCM metrics could include * Back order * Customer order promised cycle time * Customer order actual cycle time * Inventory replenishment cycle time * Inventory turns All of these metrics will add value to Apple by giving them insight into current production and order fulfillment issues. 1.INVENTORY TURN In its eighth annual Supply Chain
Premium Inventory turnover Inventory Supply chain management
Apple computer 2002 Abstract This case basically introduces the history of the Apple Company‚ and shows the company’s ups and downs in the computer industry. Apple Computer is the key factor to upgrade computer industry innovation. It is one of the first companies to venture into the computer marketplace. Apple Computer founded in 1976 by Steve Jobs and Steve Wozniack. After launching the first product Apple 2‚ Apple quickly became the industry leader and ready to change the world
Premium Apple Inc. Steve Jobs
Questions: What do you think was the main reason for Ipone’s success in America? ➢ Innovations ➢ Apple retail stores ➢ Emphasis on design ➢ Digital music player’s success ➢ Successful marketing effort - meet the expectation - mystique ➢ Good service plan (unlimited data with direct internet aceess‚ visual voicemail and a host of other goodies) 4Ps: Product: Fashionable‚ new advantages. Promotion: Tv campaign Price： Consumer psychology Place With tough competition from
Premium Marketing Apple Inc. Mobile phone
advantages? Use Barney’s framework. Apple thrives in its industry as a result of its competitive advantage over the other companies in the PC‚ smart phone‚ and tablet industries. When looking at apples competitive advantages‚ it is best to consider Barney’s VRIO framework. Barney states that the key components of competitive advantage are value‚ rareness‚ imitability‚ and organization. Apple has mastered capitalizing on these four components of competitive advantage. Apple creates value to its customers
Premium Supply chain management Supply chain Vertical integration
Apple offers a range of products‚ mobile communication and media devices‚ personal computing products‚ and portable digital music plays‚ as well as a variety of software‚ services‚ peripherals‚ networking solutions and third party hardware and software products. Their four main products are the iPhone‚ iPad‚ Mac‚ and iPod. Apple has strong competition when it comes to mobile devices. Apple has recently surpassed their leading competitor‚ Samsung Electronics Co. to become the top mobile-phone
Premium Mobile phone Smartphone Motorola
Apple Computer Apple has managed to come out on top after almost three decades full of turbulent management and direction in an industry that is considered one of the most competitive in existence. The company’s success in the last decade can be fully attributed to the re-acquisition of their original visionary and leader‚ Steve Jobs. With Jobs back at the helm the company has managed to return to its roots and carve out a significant niche that could only be described as innovative personal
Premium Apple Inc. Steve Jobs Macintosh
Apple Computer Inc Apple Computer‚ Inc. is a well-known designer and retailer of computer hardware‚ software and electronic entertainment devices. Apple began as a small personal computer manufacturing firm in 1976 with a vision to build computers that could be purchased by anyone. The company has now grown into one of the most powerful technology companies in existence. The path that led to the creation of a brand like Apple is a true testament to the level of innovation and the cultivation of
Free Apple Inc. Personal computer Apple I
History Main article: History of Apple See also: Apple Inc. litigation 1976–1980: The early years The Apple I‚ Apple’s first product. Sold as an assembled circuit board‚ it lacked basic features such as a keyboard‚ monitor‚ and case. The owner of this unit added a keyboard and a wooden case. Apple was established on April 1‚ 1976 by Steve Jobs‚ Steve Wozniak‚ and Ronald Wayne‚[10] to sell the Apple I personal computer kit. They were hand-built by Wozniak[11][12] and first shown to the public
Premium Apple Inc.