COMPANY APPLE COMPUTERS INC. An overview of Apple computer Inc. Some may not see it as necessary but I have included it so the reader can gain a better understanding of this project. Who are they? A Silicon Valley computer company Based in Cupertino‚ California and founded April 1st 1976 Famous for helping the personal computer revolution to commence Known worldwide for the success of their hardware including the iPod and the iMac. O ne of the main reasons that I have chosen
Premium Apple Inc. Steve Jobs
This external analysis of Apple Corporation uses an amalgam of Porter’s Five Forces‚ complementors‚ and elements of a PEST analysis to examine the threat levels in Apple’s market environment. Even though the analytical scheme is an amalgam of the various models‚ certain items are broken out for special attention below. First‚ in order to obtain an appreciation of that macroenvironment‚ an overview of Apple is offered. Apple is really involved in two businesses: the computer market and the entertainment
Premium Apple Inc. Steve Jobs
Apple History Steve Jobs and Steve Wozniak founded Apple on April 1‚ 1976 in Santa Clara Valley‚ California. The two built the Apple I out of a garage and sold it. The first Apple I computer did not include a monitor‚ keyboard‚ or casing. Due to the high demand for the Apple I‚ Jobs realized that there was a market for small computers. He also realized that he could market the company’s name and the computer’s user-friendly look. In 1977 Wozniak added a keyboard‚ color monitor‚ and eight peripheral
Premium Apple Inc.
MARKETING MANAGEMENT PROJECT MARKETING PLAN OF APPLE INC. NİHAT HACIOĞLU ALİREZA BANAEİFAR ISTANBUL UNIVERSITY FACULTY OF BUSINESS ADMINISTRATION MBA PROGRAM 2012 Table of Contents Overview 1. Firm Analysis a. Objectives b. Mission c. Vision d. Marketing Objectives 2. Environmental Analysis a. Macro Environment b. Micro Environment 3. Market and Competitor Analysis 4. Strategic Analysis such as SWOT‚ BCG 5. External and Customer
Premium Apple Inc.
Apple iPhone Business Strategy MBA 648 Prepared by: Dima Hage Hassan 111300363 Nisrin Naamo 111300394 Tasneem AlMajidi 112300103 Table of Contents Executive Summary ………………………………………………………………….. 3 Introduction ……………………………………………………………………….….. 4 SWOT Analysis ……………………………………………………………………… 5 Michael Porter’s five forces model …………………………………………………... 8 Differentiation ………………………………………………………………………..11 Conclusion and Recommendations…..………………………………………………14 References ……………………………………………………………………………15
Premium Apple Inc. Smartphone Mobile phone
Analyzing the Marketing Mix Strategy of Apple Inc. Apple Inc. (NASDAQ: AAPL; formerly Apple Computer‚ Inc.) is an American multinational corporation that designs and sells consumer electronics‚ computer software‚ and personal computers Over the last decade‚ Apple has redefined the music business through the iPod‚ the cellphone business through the iPhone and the entertainment and media world through the iPad. Its software includes the Mac OS X operating system‚ the iTunes media browser; the iLife
Premium
Ford Motor Company was launched in a converted factory in 1903 with $28‚000 in cash from twelve investors. It would go on to become one of the world’s largest and most profitable companies. It is one of the largest family-controlled companies in the world and has been in continuous family control for over 100 years. Ford Motor Company is an American multinational corporation and the world’s third largest automaker based on worldwide vehicle sales. Its overseas business encompasses only one truly
Premium Automotive industry Ford Motor Company
Apple Inc. is a well-known and unique computer manufacturer which designs‚ manufactures and markets personal and professional computers‚ related software‚ services‚ peripherals‚ networking solutions‚ entertainment equipments and mobile phone device. The most famous entertainment device that Apple has introduced since year 2001 is iPod. This marvelous portable digital music players started as a back and while screen‚ only Mac-compatible‚ and with a 5GB hard drive that only can store 1000 songs up
Free Apple Inc.
Date: 04/06/2014 Case 14: Apple Computers in 2012 Background Apple computer Inc. is a multinational corporation that creates consumer electronic‚ personal computer‚ computer software‚ commercial servers and digital media. Apple‘s core product lines were iPhone‚ smart phones‚ iPads‚ tablet computers iPods‚ portable media players and Macintosh computers. The founder‚ Steve Jobs‚ and Steve Woziak started Apple Computers in 1976 and incorporated it into a company on
Premium Management Investment Economics
Blue Ocean Strategy Institute BOS022 How Apple ’s Corporate Strategy Drives High Growth 10/2012-5860 This case was written by Oh Young Koo‚ Institute Fellow of the INSEAD Blue Ocean Strategy Institute‚ under the supervision of W. Chan Kim and Renée Mauborgne‚ Professors at INSEAD. It is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Copyright © 2012 INSEAD TO ORDER COPIES OF INSEAD CASES‚ SEE
Premium Apple Inc.