"Apple computers turnaround strategy" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 3 of 50 - About 500 Essays
  • Good Essays

    HISTORY:- Apple Inc.‚ formerly Apple Computer‚ Inc.‚ is an American multinational corporation headquartered in Cupertino‚ California[2] that designs‚ develops‚ and sells consumer electronics‚ computer software and personal computers. Its best-known hardware products are the Mac line of computers‚ the iPod music player‚ the iPhone smartphone‚ and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems‚ the iTunes media browser‚ the Safari web browser‚ and the iLife and iWork creativity

    Free Apple Inc. Mac OS X Steve Jobs

    • 576 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Comparing Apple Computers

    • 284 Words
    • 2 Pages

    differences of Apple computers vs. Windows PC’s Target Audience: Anyone interested in making an informed computer purchase Thesis: While Apple computers and Windows PC’s each have unique strengths‚ Apple computers offer the best value overall when considering cost‚ portability‚ user friendliness and software strengths. My Outline I. Categories for Comparison a. Cost of units and software b. Portability c. User-Friendliness d. Software strengths II. Evaluate Apple computers vs. Windows

    Premium Personal computer Operating system Macintosh

    • 284 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Apple Computer 6

    • 1376 Words
    • 6 Pages

    de Sistemas Alumno: Sebastián Cuevas Vial Caso 2: “Apple Computer” Pregunta 1: Históricamente‚ ¿cuáles fueron las mayores ventajas competitivas de Apple? En un inicio‚ las mayores ventajas competitivas de Apple fueron la simpleza operativa que tenia para el usuario y las graficas y sonido superiores en comparación con otras marcas. El diseño vanguardista y elegancia técnica son otros dos atributos que siempre han distinguido a Apple. Esto se contraponía con la lentitud y la poca compatibilidad

    Premium Empresa Apple Estados Unidos

    • 1376 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Implementation strategy - 1992 Executive Summary: Apple Computer’s implementation strategy in 1992 was to gain market share through the expansion of the Mac business‚ expand into corporate enterprise computing‚ and diversify into related technologies that leveraged Apple’s strengths in software. According to the Executive Management Team (EMT) of John Sculley‚ Michael Spindler‚ and Joe Graziano et. al‚ gaining market share could be done by lowering prices and costs to attract a larger number of

    Premium Apple Inc. Management Macintosh

    • 1778 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Apple Branding Strategy

    • 1475 Words
    • 6 Pages

    THE ANALYSIS OF APPLE’S BRANDING STRATEGIES by Anna Glenn The Apple brand strategy is all about the experience. According to Wired.com‚ “Apple’s emotional branding‚ a brand that is felt in the heart and mind of the consumer” [2]‚ is the key to its survival. Apple’s brand is reflected through their core beliefs about innovation‚ imagination and design. It is promoted through their products‚ advertisement and customer experience. This paper will give an introduction on understanding what a brand

    Premium World Wide Web Personal computer Brand

    • 1475 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    Apple Marketing Strategy

    • 3043 Words
    • 13 Pages

    Apple Marketing Strategy A. Marketing Strategy 1. Company Presentation The Company was created on April 1st‚ 1976 by two friends‚ Steve Jobs and Steve Wozniak along with one of the former colleagues of Jobs at Atari‚ Roald Wayne who was supposed to act as an arbiter between the two former students but who left the company after only 2 weeks because of his financial situation and the risks involved in the project. The first computer ever created by the company‚ Apple 1‚ was built in

    Premium Apple Inc. Mobile phone Smartphone

    • 3043 Words
    • 13 Pages
    Better Essays
  • Powerful Essays

    Asian Apple Strategy

    • 2388 Words
    • 10 Pages

    Analysis for Apple’s Asian Strategies Introduction The increasing attractive Asia Pacific digital product market provides Apple with a new battlefield for its expansion‚ especially in Mac computer and iPhone. The company owns one of the top brand names in technology worldwide with 54% of their profits coming from foreign markets (Apple Annual Report‚ 2006). Furthermore‚ Apple was able to win an important place as the fashion of the market took place. Since‚ Apple image is also related to its

    Premium Apple Inc. Steve Jobs

    • 2388 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Apple Marketing Strategy

    • 3581 Words
    • 15 Pages

    | |   | Apple Marketing StrategyApple has been so successful in these last years thanks to his fresh‚ imaginative way to think and do its business: a winning combination of exceptional products‚ great style and design‚ great strategy‚ innovative marketing‚ sleek and enticing communications. Apple owes its overwhelming success in the last years to the iPhone and to the smart iPod and iTunes product combination‚ a combination of a great hardware piece with great style‚ great software‚

    Premium Apple Inc. Steve Jobs

    • 3581 Words
    • 15 Pages
    Powerful Essays
  • Good Essays

    APPLE- Promotional Strategy Apple has been very active in its promotional endeavours. Its logo has become one of the most recognizable symbols nationwide. The company uses two primary methods of promotional strategies towards its public. The first promotional tool it uses is advertising. Investing heavily into this area‚ Apple has managed to create a large amount of advertisements that can be found on any television network‚ in any technology magazine‚ and all over the Internet. For example

    Premium Sales Customer service Marketing

    • 527 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Apple Marketing Strategy

    • 3469 Words
    • 12 Pages

    Marketing Strategy Case Analysis – Apple Inc. Content Introduction -----------------------------------------------------------3 SWOT analysis -------------------------------------------------------4 Question 1 -------------------------------------------------------------6 Question 2 -------------------------------------------------------------7 Question 3 ------------------------------------------------------------10 Recommendation ---------------------------------------------------12

    Premium Apple Inc. Steve Jobs

    • 3469 Words
    • 12 Pages
    Powerful Essays
Page 1 2 3 4 5 6 7 8 9 50