A Strategic Analysis of Apple Corporation Timothy Pivovarnik Jeff Shaver Adam Siler Richard Sterling Dave Strubbe   EXECUTIVE SUMMARY 3 HISTORY OF APPLE 4 THE PC INDUSTRY 10 THE ONLINE MUSIC INDUSTRY 12 THE FUTURE OF APPLE 12 PERSONAL COMPUTERS A SHIFT IN STRATEGY 12 APPLE IN THE LIVING ROOM 14 STRATEGIC ALLIANCES AND ENTERTAINMENT 15 EXTERNAL ANALYSIS 17 TECHNOLOGICAL ENVIRONMENT 17 Brand Awareness Style at a Premium 17 Interoperability 18 Technology
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COMPUTER REVOLUTION Personal Computers The personal computer revolution was a phenomenon of immense importance in the 1980s. What the average American commonly refers to as a PC‚ or personal computer‚ did not even exist before the 1970s. Mainframe computers had been the norm‚ and they were primarily relegated to business and scientific use. With the dawn of the personal computer all Americans were allowed potential access to computers. As competition and modernization increased‚ issues of cost
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Apple Case Study [pic] Table of contents Introduction I – MARKET ANALYSIS A – Personal Computer industry evolution B – Porter five forces C – Apple positioning II – APPLE COMPANY A – History and key advantages B – Four P analysis C – Apple strategy since 1990 D – Apple key success factors and competitive advantage SWOT analysis Conclusion Introduction Apple Computer is an innovative company evolving on the multimedia and high technology
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History and Background Apple Computer Inc.‚ what is common day known as Apple Inc.‚ was established on April 1st‚ 1976 by Steve Jobs‚ Steve Wozniak and Ronald Wayne. Two weeks later Wayne sold his company shares back to Jobs and Wozniak for $800. Apple Computer Inc. then became incorporated‚ without Ronald Wayne‚ on January 3‚ 1977. The first product Jobs and Wozniak created was the Apple I. Steve Jobs used his parents’ garage as a workplace to manufacture this product. The finished product
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Case Study #1 “Dueling Computers” October 5‚ 2010 1. Do you think Apples comparison advertising between Mac and PC works? Why or why not? From a personal perspective‚ it almost seems as thought that everything that Apple does turns to gold in some sort‚ including their advertising campaign. This campaign better known‚ as “Get a Mac” appears to require thought at first glance due to the uncommon nature of comparing two objects‚ but is truly straightforward. Apples uncharacteristic way for
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INTRODUCTION Apple Computer‚ the Cupertino‚ California-based company ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple computer is one of America’s most inventive companies. It developed many of the features that computer users have come to take for granted‚ including the graphical user interface‚ the mouse‚ the laser printer‚ and the color monitor. In the last 10 years alone‚ the company has issued
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Apple Inc is an American multinational organization founded by Steven Paul "Steve" Jobs‚ an American entrepreneur‚ marketer‚ and inventor‚ who was the co-founder‚ chairman‚ and CEO of Apple Inc and Stephen Gary "Steve" Wozniak who is an American inventor‚ computer engineer and Programmer who co-founded Apple Computer with Steve Jobs and Ronald Wayne. Apple Inc is Located in‚ Cupertino‚ California in the middle of the Silicon Valley. It is focused on designing and developing the personal computers
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Rivalry between Apple and Microsoft has existed for a long time. While Microsoft dominates the market by providing an operating system to nine tenths of the number of users (Net Applications‚ 2011)‚ Apple ’s products bring an alternative to the consumers ’ experience. Moreover‚ given Apple ’s steady growth in the last years (Yahoo Finance‚ 2011) the competition is still ongoing and fierce‚ as some PC users (sustained mostly by Microsoft) are switching to a Mac (offered by Apple). According to
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buying a computer nothing is more complicated than trying to decide which one is right for the user. The first and most important decision you need to make is between Microsoft and Apple. Both are excellent brands but one might fit the individuals needs more than the other for different purposes. There are many different needs for computers and the right brand or the better brand in some cases might differ on what the need is at the time. The biggest difference between Microsoft and apple is user
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the market and 70% globally. In 2006‚ it was the first digital music player to be integrated into an American automobile2.This increased the sales of iPod and profits of Apple in general. The launch of its newer generation has immensely increased the profits of Apple. In 2007‚ with the increase market shares of the iPods‚ Apple launched the iPhone to reduce the number of electronic gadgets one had to carry. The iPhone was able to generate 27% of the market shares that was dominated by Nokia.In 2008
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