MARKETING MANAGEMENT PROJECT MARKETING PLAN OF APPLE INC. NİHAT HACIOĞLU ALİREZA BANAEİFAR ISTANBUL UNIVERSITY FACULTY OF BUSINESS ADMINISTRATION MBA PROGRAM 2012 Table of Contents Overview 1. Firm Analysis a. Objectives b. Mission c. Vision d. Marketing Objectives 2. Environmental Analysis a. Macro Environment b. Micro Environment 3. Market and Competitor Analysis 4. Strategic Analysis such as SWOT‚ BCG 5. External and Customer
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Recommendation a) Attractions diversification As we all know‚ Macau paid high attention in developing casino in the past few years. Although it brought a considerable of revenue to the Macau’s government‚ there were limited places for tourists to visit. There is a need for Macau’s government to enhance more attractions and aim to longer length of stay. Creating new attractions such as theme park‚ historical building and conservation park can attract different market segments and visitors can
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Apple Inc. is an American multinational corporation headquartered in Cupertino‚ California‚ that designs‚ develops‚ and sells consumer electronics‚ computer software and personal computers. Apple is the world’s second-largest information technology company by revenue after Samsung Electronics‚ and the world’s third-largest mobile phone maker. As of May 2013‚ Apple maintains 408 retail stores in fourteen countries as well as the online Apple Store and iTunes Store. Organization strategy June
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Important Events Affecting Apple‚ Inc. Stock There have been numerous events that affected Apple Stock. The events will be detailed below‚ and how much a particular event affected Apple‚ Inc. stock. Events that affected Apple stock could range from unveiling of a new and a promising innovative product or disappointing earnings. The following briefs important events affecting Apple stock over 1 year. - April 19‚ 2006: Apple Computer‚ Inc. announced that it expected its third quarter revenues to
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Apple Inc. ( formerly Apple Computer‚ Inc.) is an American multinational corporation that designs and sells consumer electronics‚ computer software‚ and personal computers. Apple was established on April 1‚ 1976 by( Steve Jobs .( Steve Wozniak .( Ronald Wayne. Former : Steve Jobs. (Chairman‚ 1976-1985‚ 2011; CEO‚ 1997–2011)( Current :Tim Cook. As of July 2011‚ Apple has 364 retail stores in thirteen countries as well as the online Apple Store and iTunes Store . It is the largest publicly-traded
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Alum Lab Conclusion The purpose of this laboratory was to use two different techniques to attempt to identify the melting point and the mole ratio of hydrated water to anhydrous aluminum‚ potassium‚ and sulfate of AlKSO4. The hypotheses were: if the alum was put in a capillary tube the melting point of alum will be able to be determined; and the water of hydration in alum crystals will be possible to determine if the alum is heated with a Bunsen burner. Results: Part 1: Data Table | Trial
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in a community of whites. During this period of time‚ there were multiple laws and amendments produced to help free enslaved African American. Some laws were against newly freed slaves‚ which denied the Africans things white people could do. In conclusion‚ Reconstruction was a period of time where there were drastic changes to the American Union. Flash Back in the Past: Richmond‚ Virginia “One spring day in April‚ 1861‚ all Richmond was astir. Schools were broken
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RESEARCH‚ GURGAON STRATEGIC MANAGEMENT PROJECT REPORT STRATEGY MANAGEMENT AT APPLE‚ INC. 1. 2. 3. 4. 5. PRESENTED BY: Group 11 Kapil Bhati (19) Kumar Rathnam (21) N Praveen Kumar (29) Nikhil Yadav (30) Sharath Babu (46) Date: April 3‚ 2012 Contents 1. 2. INTRODUCTION .................................................................................................................. 3 APPLE: BRIEF HISTORY .......................................................................
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needs the projects to be complete and to be generating review within 12 months of next week’s PMO Review. Wendell Deirelein‚ our vice-president‚ has assigned your team to analyze the three projects below and make a recommendation on which project the company should invest in. The recommendation must include your team description of the five phases of the project and the key deliverables (project completion date and cost) for each project. Project Code Name: Juniper • This is an enhancement of a
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SWOTApple SWOT Strengths o Apple Love: “The majority of IBM and compatible users ‘put up’ with their machines‚ but Apple’s customers ‘love’ their Macs” o Perception of being a “hip” alternative & cultural force o Multimedia & design capabilities/software o Now compatible with Windows/Microsoft Office suite‚ and supports plug and play “peripherals” such as printers designed for Wintel PCs o Intel allowed Macs to run Windows and thus remove a long-standing disadvantage o
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