Apple Case Study 1) General Environment Analysis (10 points) 1a. Identify what Apple’s primary industry or (industries—Apple is present in multiple industries) is (0.5point). Apple’s Primary Industries are: Personal Computers‚ Digital Music/Media‚ Computer Software‚ Handheld Gaming‚ Digital Reader‚ Portable Music/Media Player‚ and Telecommunication. 1b. Identify who Apple’s direct competitors (in multiple industries) are (0.75 point). Microsoft‚ Dell‚ Gateway‚ Alienware‚ Zune
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1976 when Steve Jobs and Steve Wozniak founded Apple Computer. The Apple II was released in April 1978 which sparked a computer revolution. Apple launched its IPO in 1980. Apple was the leader in computers and computer programing until IBM entered the PC market in 1981. Within 4 years‚ Apple’s net income fell 62% pushing the company into a crisis. Steve Jobs was replaced by John Sculley in 1985 who helped push the Mac into new markets. By 1990‚ Apple was the most profitable company in the world
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The two most important factors that made it difficult for Apple to compete in the PC industry were the lack of software availability for the Macintosh operating system and the lack of differentiation of Apple’s products. These two factors are key reasons why Apple’s share of the global PC market still languishes in the 3% range. Macintosh lagged in available applications early and is still paying the price for this today. In the 1990s‚ while the number of applications on PCs exploded‚ the Macintosh
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Apples Industry & Trade Summary Office of Industries Publication ITS-04 February 2010 UNITED STATES INTERNATIONAL TRADE COMMISSION COMMISSIONERS Shara Aranoff‚ Chairman Daniel R. Pearson‚ Vice Chairman Deanna Tanner Okun Charlotte R. Lane Irving A. Williamson Dean A. Pinkert Robert A. Rogowsky Director‚ Office of Operation Karen Laney-Cummings Director‚ Office of Industries This report was prepared principally by: Brendan Lynch Brendan.lynch@usitc.gov Fruits‚ Vegetables
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APPLE PRODUCTION IN INDIA 1. Production and Area: About 99 percent of India’s apple area falls under the North Western Hills region covering: - 6 districts of Jammu and Kashmir (J&K): Srinagar‚ Budgam‚ Pulwama‚ Anantanag‚ Baramullah‚ Kupwara‚ - 6 districts of Himachal Pradesh (H.P.): Shimla‚ Kullu‚ Sirmour‚ Mandi‚ Chamba‚ Kinnaur ‚ - 8 districts of Uttar Pradesh( U.P.): Almora‚ Nainital‚ Pithauragarh‚ Tehri‚ Pauri‚ Chamoli‚ Uttarkashi‚ Dehradun. In the North-eastern Hills region
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ASSIGNMENT SECTION -3. BRAND SEGMENTATION AND POSITIONING. APPLE I phone. The I phone belongs to the line of smart phones which are designed & marketed by Apple Inc‚ the mobile operating system is iOS also known as the “I phone OS”‚ the very first generation of this phone was introduced back in 2007 and the most recent and the innovation in the product is in the form of I phone 5 i.e. the sixth generation which was released in 2012‚ the device includes a virtual keyboard and the user interface
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goals. Understanding where to focus on improvements is critical and with no type of control mechanisms to monitor Apple ’s organizational financial strengths‚ problem area could go unseen. Organizations that do not monitor the product output and how the market is changing will have a full warehouse of products not selling. This paper will show the control mechanisms used in marketing by Apple‚ compare and contrast the controls‚ the effectiveness of the controls‚ and explain how the controls affect the
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change of the Apple’s management strategy has a big impact on our daily life‚ so we conducted research on actual management situation. Apple co. sells both hardware and software products and join the personal computer‚ mobile‚ and music business. Apple co. recorded the highest market capitalization of about $660millions ever in the U.S market. Above the information‚ Apple co. is a success corporation‚ but all of us are not always satisfied. There are three problems about Apple’s management strategy;
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Company Background Apple Inc. and its wholly-owned subsidiaries (collectively “Apple” or the “Company”) design‚ manufacture‚ and market personal computers‚ mobile communication devices‚ and portable digital music and video players and sell a variety of related software‚ services‚ peripherals‚ and networking solutions. The Company sells its products worldwide through its online stores‚ its retail stores‚ its direct sales force‚ and third-party wholesalers‚ resellers‚ and value-added resellers. In
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|4 | | |Introduction |5 | | |Steve Jobs‚ the CEO of Apple Inc. |6 | | |A Look at the History pages... |8 | | |Product Range
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