of perceived quality‚ brand loyalty‚ and brand associations. These results‚ and their implications‚ along with avenues for further research are also elaborated in this research. Keywords: brand equity; perceived quality; banking; discount stores; customer satisfaction a Introduction Brand equity is the incremental utility gained by a product or service by virtue of its brand name. Brands high in equity such as Microsoft‚ Wal-Mart‚ Lexus‚ and Citibank have been known to command high degrees of
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eating market orientationCreating a Market Orientation JOHN C. NARVER* Professor‚ School of Business Administration‚ University of Washington‚ Seattle‚ WA 98195 STANLEY F. SLATER Professor of Business Administration‚ University of Washington‚ Bothell‚ Bothell‚ WA 98021 BRIAN TIETJE Doctoral Student‚ School of Business Administration‚ University of Washington‚ Seattle‚ WA 98195 Abstract A market orientation is a business culture in which all employees are committed to the continuous
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Market-Orientation During the past decade‚ market orientation has received considerable attention from both academics and practitioners. This trend reflects both a long standing neglect of construct‚ (Webster‚1988‚ Kohli and Jaworski 1990) and a widespread acceptance of its importance (Houston‚ 1986‚ Webster‚1988‚ Kohli and Jaworski 1990). Building on the initial research by inter alia Kohli and Jaworski (1990)‚ Narver and Slater (1990) Deshpande et al (1993) significant progress has been made in
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Personal Cultural Orientation‚ Destination Brand Equity and Revisit Intention: The Case of Cali‚ Colombia Dissertation Proposal Adolfo Rudy Cardona TUI Abstract This study investigates perceptions by tourists to travel destinations based on personal cultural orientation and its effect on destination brand equity ( i.e.‚ image‚ value and quality) and tourist behavior. Likewise‚ it attempts to explore the possible
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Telekom Malaysia: Malaysia – Telecommunications; Harvard University: USA – Education. Almost 9 out of 10 companies using social media‚ such as Face book‚ Twitter‚ YouTube’s‚ MySpace and etc to promote their company and their product to customers. I have selected three companies from different countries that use social media besides company corporate websites. • HTC – Telecommunication equipment (Taiwan) • Nestle – Food producers (Switzerland) • May bank- Financial services (Malaysia)
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COMPANY & DESIGN A NEW EMPLOYEE ORIENTATION PROGRAMME THAT CAN MAXIMIZE THE NEW EMPLOYEES UNDERSTANDING ON THE COMPANY’S CORPORATE CULTURE PREPARED BY: WARDATU QISTINA AWANG BA4D 2012698374 ABDULLAH FAIRUZ BIN ISMAIL @ SAID BA4D 2012549501 PREPARED FOR: MADAM AZIZAN BINTI ZAINUDDIN 3 NOVEMBER 2014 TABLE OF CONTENTS CONTENTS PAGE 1.0 ACKNOWLEDGEMNET 1 1.0 INTRODUCTION: BACKGROUND OF KENTUCKY FRIED CHICKEN (KFC) 2 1.2 GENERAL UNDERSTANDING ABOUT ORIENTATION PROGRAMME 3 - 6 1.3 KFC’S
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Marketing Discussion | Marketing Planning | | Professor Marshall | | BINGXUAN WANG 0154801 | 2013/5/16 | | Marketing Discussion Marketing Planning Consider Porter’s value chain and the holistic marketing orientation model. What implications do they have for marketing planning? How would you structure a marketing plan to incorporate some of their concepts? A value chain is a chain of activities that a firm operating in a specific industry performs in order to deliver
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consistent with the characteristics of the channel and consumer usage of it. • The strategy determines the strategic significance of the Internet relative to other communications channels which are used to communicate directly with customers at different customer touchpoints. 3 E-marketing strategy essentials Objectives for online contribution % - sales‚ service‚ profitability should drive our strategy E-marketing strategy defines how we should: 1. Communicate benefits of using this
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1: QUESTIONNAIRE 1 1 QUESTIONNAIRE TO MEASURE THE LEVEL OF MARKET ORIENTATION OF A FIRM The content of this supplementary note links with the following chapters: 1 (page 25)‚ 2 (page 41)‚ 18 (page 429) How to fill in the questionnaire In the box to the right of each statement‚ rate the firm using a scale of 0 to 10. The rating scale has 11 positions (see below): a score of 0/10 means that you‚ personally‚ totally disagree with this description; a score of 10/10 means that you fully agree
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expectations in new firms‚ they can be a good employee for the successful performance of the firms. Many new employees have trouble in the beginning step of their work. Orientation programs help that new employees successfully fit into new positions. Therefore‚ when new employees clearly understand their jobs in good orientation programs‚ firms expect the success of their business to increase higher productivity and profits. Firms spend much time‚ money‚ and efforts to hire the best matched employees
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