Group Assignment APPLE COMPUTER Strategic Management (MRC2213) Prepared by Norhayati Sulaiman (MR111202) Ahmad Akmal Mohd Idris (MR121007) Nor Fadillah Md Ali (MR 11150) For Dato’ Dr. Mohd Padzil Bin Hashim International Business School UniversitiTeknologi Malaysia Introduction Apple Computer Inc was established by Steve Wozniak and Steve Jobs in April 1976. It all started after Wozniak made a box called Apple 1 computer‚ it has no keyboard and no power supply but it was
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The main aim of this research is to test the influence of a Supply Management Orientation (SMO) on the suppliers’ operational performance and buyers’ competitive priorities cost‚ quality‚ delivery‚ flexibility. SMO will be explored thoroughly in this research to describe the efforts which the management has deemed necessary in the creation an operating environment where the buyer and supplier interact in a synchronized manner. Practitioners as well as researchers have supported the advantages of
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Theoretical Orientation There are several different types of theoretical orientations that a student may choose to identify him or herself with. Although students may choose a specific theoretical orientation‚ they may change their orientation later on in their academic career depending on changes in their perspective of the field. Each orientation is equal; neither orientation is better than the other. Just because a person picks a certain orientation doesn’t mean that their psychological assessment
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Contents Introduction 2 Features of Apple Industry: 2 Evaluation of Steve Jobs as a strategic leader 4 Strategic Innovation 5 Recommendation 7 Conclusion 8 Reflection of our group work 9 References 12 Introduction As the first of the World’s Most Innovative Companies (Business week‚ 2010) and the 17th of the Best Global Brands (Interbrand‚ 2010)‚ Apple has succeeded in strategic leadership and innovation‚ which has drawn attention from the world recently. This essay focuses on some
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Apple Inc. is an American multinational corporation headquartered in Cupertino‚ California‚ that designs‚ develops‚ and sells consumer electronics‚ computer software and personal computers. Apple is the world’s second-largest information technology company by revenue after Samsung Electronics‚ and the world’s third-largest mobile phone maker. As of May 2013‚ Apple maintains 408 retail stores in fourteen countries as well as the online Apple Store and iTunes Store. Organization strategy June
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to your ICS tutor for marking. Task 1 Choose an organisation of interest to you and answer the following (500 words): Identify the organisation and give a brief description of it Describe the products/services of that organisationIdentify the customers and define their needs Describe the purpose‚ goals‚ targets and financial structure of the organisationUse the PESTLE approach to identify a minimum of 4 external factors‚ including legal and regulatory frameworks‚ and explain their impact on that
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Columbia Southern University TAN PHAM MINH (221199) OR 5000-12F-2 Graduate Student Orientation Unit III Research Paper 24 November‚ 2012 Professor: Dr. Bob Goldwasser Research Paper One of the tools to help me to develop myself and my living standards becomes higher with every passing day‚ which is Master of Business Administration course (MBA). It’s not difficult for me to register a MBA course‚ but‚ honestly I know that it’s not easy for me to overcome
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------------------------------------------------- Apple Case II Design Thinking Apple created a unique way of working which was called the “Apple way”. It was a set of principles with a deep commitment to great products and services at its core. These set of principles can be divided in design thinking‚ clear development strategy and execution‚ its CEO as chief innovator‚ and the rational courage to conduct bold business experiments. The first principle of the Apple way is the most important one and has
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organizations have to develop new trends to meet the demands of customers and deliver superior value and satisfaction. Identification of bases for effective product distribution is necessary and it can be done by segmenting‚ target marketing and positioning. Consumers purchase products according to the roles they have in the society and display specific buying behaviours based on internal characteristics and external influences. Grouping customers based on their buying behaviour and other common characteristics
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Communication (IMC)" is to maximize the impact a company has on consumers. Apple has done an exceptional job using components from IMC and the AIDA (Attention‚ Interest‚ Desire‚ Action) concept to achieve and maintain long-term customer relationship with their consumers while driving Apple brand value. Apple uses promotional and advertising tools to capture the attention‚ interest‚ and desire of the consumer. Apple capture our attention and interest through innovating and sleek imagery
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